As a website or business owner, you must understand the benefits of local marketing. These techniques are actions that your company takes to communicate to your customers locally. The key dimensions in this form of marketing include print, networking, social media and e-mail marketing.
Printed items are a great way to get the word out about your business to potential customers. Design attractive business cards and hand them out to anyone who may need your services and always have your business cards with you. Other forms of printed material ideas would be to publish and distribute the newsletter, purchase advertising space in your newspaper or submit articles to industry publications.
Networking is an excellent advertising tool where you can learn about one another’s products and services and can also generate leads for one another. Places that often hold events include trade shows, trade associations, Chamber of Commerce, clubs and other organizations.
Social media has become increasingly more popular. Social media ideas include participating in blogs, forums and wikis. The trick here is to use the signature line with the link to your website, but be sure you also participate in these communities because if people think you are just spamming, they won’t bother contacting you. You can also write articles with a resource box about you and your business and submit these articles to article submission sites.
E-mail commerce consists of building an e-mail list or advertising in e-mail newsletters. If you choose to build an e-mail list, be sure to have an area on your website where customers can sign up for your newsletter. Advertising and newsletters means that you are placing an ad about what you offer in someone else’s newsletter.
Whichever local idea or you choose to use, it should be done in a professional manner that showcases your business. You also don’t have to limit yourself to just one idea. You are free to choose several ideas or use all of them in your local marketing campaign. The sky is the limit when it comes to local ideas. You have the skills and resources all around you to build your business.
- Where to Get Good Ideas for Newsletters (gotbusinesscards.info)
- The ins and outs of Guerilla marketing (gotfreebusinesscards.com)