Archive | June 28, 2011

Customer Service Problems Solved!

Just as looking at something under a microscope can reveal unexpected details, looking at your business in a similar way can also reveal some surprises! When was the last time you took a close look at how you are handling customer service issues? What are some common problems that don’t get handled properly?

Untrained Staff

Whether you own a small business or you are the supervisor of an army of employees, there has to be customer service training. If training has been neglected, how can it be addressed? For one thing, make customer service training part of your staff meetings. Customer service phone skills and person to person skills must be developed and maintained on a regular basis. Applying this suggestion will lead to a noticeable change in how your people treat your customers.

Inaccessibility

In the past, when customers were dissatisfied, they could waltz right into the storefront and speak with the owner face to face. This isn’t so common today, however. Businesses often lean toward having their “space” away from the client as much as possible. How can you strike a balance in your company? Look for ways to keep your business “human.” Your client needs reassured that doing business with you is the right decision. Make it easy for them to speak to someone who can provide that reassurance.

Not Keeping Promises

Promises are easy to make – and even easier to break. And this leads to a very unhappy customer! So before you make your next promise ask yourself, “Am I being realistic? Can I keep this promise?” You should be able to proudly state on your customer service resume that you excel in customer satisfaction. By keeping your promises to clients, you can honestly do so. And if, on a rare occasion, a promise must go unfulfilled, say that you are sorry without hesitation.

So, remember to look at your business under a microscope from time to time. You may see things you have overlooked. If it is lack of training, broken promises, or inaccessibility, identify it and correct it. Your clients will love you for it!

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Breaking Down the Essentials of the Online Advertising Medium

The internet accounts for more than one third of every American’s daily media use. With each consumer spending roughly 4 hours glued to their internet, it is no wonder that the world wide web has evolved into becoming the most powerful online advertising medium today.

As advertising plays a critical role in marketing your products, it is essential that you recognize and understand how you can make your online presence grow to reach your target audiences.

Online Advertising Do’s

1.Search engine optimization – this is currently one of the most trusted methods for pushing traffic to your website. By establishing your strong presence in search engines, you get more exposure for your company. Before deciding on an SEO plan, it is best that you take the time to meet and discuss with reputable Oklahoma City SEO consultants to know your options.

2.Pay per click services – perhaps one of the more traditional forms of online advertising today, pay per click ads requires you to pay a specific amount to service providers in return for your company’s exposure. Critical to its success is your strategic identification of providers to partner with. As such, it is best to consult with Oklahoma PPC consultants to maximize your investment.

Basic Marketing Tips

1.Begin with local marketing efforts – growing a business takes time and as you try to penetrate the dynamic world of the internet, it is best to first stay focused on key localities that are especially important for your business.

2.Building your website – Key to engaging your audience is to build a strong, informative and creative website that will entice your potential clients. Make sure that you consistently update your website’s content and ensure that they stay relevant, brief and easy to understand.

3.Bond with your customers – though you will never meet your clients face to face, it is still important to establish a good rapport with them to strengthen your relationship. This, not only encourages loyalty but is also a good tool to boost positive word of mouth for your company.

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