Archive | September 3, 2011

Winning the War of Online Reputation Management

online reputation management

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Once you start up a company and put its website online, many people think that’s all they need to do in order to build their company’s web presence. Unfortunately the internet makes things a little bit more complicated than that. You need to take your company’s website seriously – nearly everyone who comes into your doors has used your website to make a snap judgment about how they want to view your company. Never before has the internet been so crucial in deciding which companies fail and which companies succeed.

The world of online reputation management is a dark and ugly place. Although you would like to be able to think of the internet has a wonderful little world where people are able to post whatever they want and be treated fairly. Unfortunately this is not the case. Your online reputation can be very dependent on the whims of anyone who decides that they don’t like your website – regardless of the reason. It is a piece of cake for anyone to start up their own website nowadays.

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It is not impossible to counteract the illogical actions of the internet. Online reputation management services have developed a number of techniques that allow them to help get the pages you want in the top of the Google search results. Without proper online reputation management your site is susceptible to the whimsy of any unsatisfied customer who knows how to start their own blog. Careful online reputation management can be the difference between a successful site and one that can actually harm your business. Your reputation is the most valuable part of your business. No amount of money can buy a good reputation. Without managing your reputation you may find that it goes down the tubes even when you don’t think you have done anything wrong.

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