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Company Branding through Graphic Design for the Small Business

If you are a small business trying to establish yourself or grow your business, you cannot overlook the value and importance of company branding. Company branding helps sear your company into the minds of the consumer. Logos,  colors, and slogans are all part of the subliminal means big companies use to keep themselves ever on the tip of the tongue of the market. But these tactics are by no means limited to the Big Guys. Small businesses can employ these same techniques to win over customers whose loyalty will often come from the fact that they simply thought of you first.

Buisness 
Cards

Be Memorable

Have you ever encountered a small business that had been there a while but was new to you? Ever wondered how it could be running there and you have no knowledge of its existence? Now think of times you or someone else has been trying to think of a company to provide a product or service and someone mentions a small business and you say, ‘Oh, that’s right. Why is it I never think of them?’ Indeed, why do you never think of that company? Probably because their company branding simply isn’t very strong.

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Graphic design services are often something small businesses need to hire out through the use of consultants, who can help you create a fresh vision for your company. The creation of a company logo, for example, is something graphic design consultants can help you with. Perhaps you have a concept already. The graphic design expert can bring it to life, help you choose the best colors to communicate your company’s best interests.

Get Yourself Out There With a Design Assistance

Business cards, print ads, and websites are all areas graphic design consultants can assist with. All of these things work hand in hand with your logo and company colors to help you begin to brand your company. Your website will come alive with color graphics, photography, and digital imaging. Without these high-tech touches, your website will be little more than an obvious mom-and-pop site—meaning it will not stand out and visitors will quickly hit the back button. The fact is that in the digital age, people expect businesses to have websites. Fair or not, customers sometimes form opinions about a business based solely on the website. That’s right, physical space unseen, potential customers are forming opinions—including whether or not to venture out to your business—based on the quality of your web presence, or (worse!) the lack thereof. Having a site is important. Having an eye-catching site is critical.

Graphic Designers and Your Website

A truly efficacious website can mean the difference between a potential customer absently surfing your page, moving on, and forgetting your business and a potential buyer visiting your page and becoming a real-time customer. You want consumers to come to your site, realize you have solutions for problems they didn’t even realize they had, and leave the site knowing the benefits and having made the decision to buy from you.

Company branding is one of the best ways to create and perpetuate business. Customers will naturally think of you. They will become your best advertisement because any time services or products you offer come up in conversation, your customers will mention you enthusiastically and as though you are the only natural choice. How does this happen? Through company branding, which happens through effective graphic design. Logos, colors, business cards, advertisements, and a kicking website are what you need. Graphic design tools and skills are the way to get there.

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The Penguin Update and Requests for Link Removals

Recent Google Penguin Update – Who Cares

So there has been a recent Google algorithm update that is supposed to penalize sites if they have links from questionable sites or sites that contain content that is not relevant to the link. But wait, there are 100,000 sites that have been doing link building for the past 10 years that have these kinds of links. So Google is going to penalize 100,000 sites? Probably not. And what if your competition places links like this one on some site that you don’t want, didn’t request, and you are now penalized for? Google is going to manually disregard all link spam that you report? I don’t think they have the engineers to manually block hundreds of link spam links.

Webmaster Requests Daily and the $15 Charge

Since the update, I have been receiving 3-4 requests a day to remove links from articles and even comments. Here’s the thing, I didn’t place a single one of the links. Some spammy SEO guy submitted an article or left a comment and I was nice enough not to remove it. But now Big Google is going to penalize all your spammy practices and I have to be a nice guy again and remove the links for you. Well, I am charging $15. And every webmaster should charge $15 a link. First it takes us time to remove the links. Second we don’t know if the true author is making the request, so a fake author isn’t going to pay the charge. And third, the spammers need to pay up for once.

Cheap Spammers Don’t want to Clean Up the Mess they Created

So most of the spam writers just ignore my suggestion that they pay me $15 but every once in a while I get one that responds back and is upset that his/her spam is now costing them cold hard cash. They even make some threat that Google is going to penalize me, blah blah blah. The fact is that Google hasn’t given my sites any decent traffic since about 24 updates ago. Thank goodness for Bing, Yahoo, Social Media, Pintrest, and Stumble Upon. So join the Who Cares about Google party, pay me $15, or create some non-spam links to offset what you consider to be spam.

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The Wonderful Benefits of Local Business Marketing

If you are trying to get your products out there to be sold, there is nothing that could be better for you than local business marketing. With a little bit of effort and investment, you can easily turn your firm from a small struggling company to a popular one through your website. It can easily transform your levels of income.

The purpose of this service is to ensure that your website appears among the first items listed on the Google search engine results. It is almost similar to the now popular method of marketing known as Search Engine Optimization, also known perhaps more famously as SEO. Main difference with SEO is that you use the keywords to help increase the ranking of your business in your local area.

It works rather simply. Assume you have a company known as Yellow Cabs in Queens, New York. Your keywords should be Yellow Cabs Queens New York, or something as close to this as possible.

The advantage of this is obvious. If a person types Yellow Cabs, there are other sites that will simply rank higher than yours. Adding the location is most likely to make your site appear first or second in Google.

A trick used by businesses that come from small towns and are trying to compete with businesses in large cities is to design mobile sites instead of websites. It costs almost the same as designing a normal website, but the difference could be tremendous. It is a little known method, but it is genius.

The reason this is effective is because Google has built special friendly sites for mobile devices that do not support a full HTML site. So, if you have this type of site, you are more likely to have your website appearing over the sites of your competitors. It is an ingenious way of local business marketing.

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Influence Of Social Media On Search Marketing

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To say that social media has revolutionized internet marketing as we know is would be an understatement. The emergence of sites such as Twitter, Facebook, Craigslist, and MySpace just to mention a few has significantly changed the way search marketing works today. Basically, a social search engine lists businesses and products and goes a step further by allowing consumers to review them. Social sites have evolved to become forms of directories where consumers search for answers and recommendations from other users’ experiences with the companies, products, or services. Below are 3 ways social media is changing the way search marketing works.

Reviews And Ratings
Some years back, product and service ratings and reviews were an exclusive domain of publishers such as consumer reports and online sites, remember CNET. Social media has changed the way reviews are presented by introducing personalized experiences and accounts from real users of a product or service. Reports by Nielsen and NM Incite surveys indicate that three in every five social media users provide product reviews or ratings at one time or another.

Publicizing Customer Experience
Social media can be describe in a single word as “loud” on the basis of its large and international subscriber base. A shopper’s experience posted on the retailer’s Facebook page can significantly impact the company’s reputation. In social media brand conversations are usually driven by customer experiences publicly posted on sites such as Twitter, Facebook, and LinkedIn among others.

Ease Of Use And Minimal Costs
Prior to the rise of social media in marketing, the best consumer brands were designed on a formula referred to as the Madison Avenue method which included sending a well crafted brand message using mass market advertising. Today it has become mandatory for a savvy marketer to engage existing and potential clients through social media sites. Prospects are now turning to social sites like Insider Pages in search of everything from plumbers and cat food to piano tuners. Small businesses are becoming more visible simply by having a presence on social media. There are very minimal costs but the benefits in form of advertising far outweigh the little efforts involved in entering this medium.

Media Gurus such as Irwin Gotlieb WPP’s Group M Global CEO have even acknowledged that the media and advertising world is actually in transition. Irwin Gotlieb addressed this transition in the media world in a Harvard Club session last October.

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The Benefits Of Having Email Marketing Management

If you are looking for a new way to reach potential and current clients, you may want to consider using email marketing techniques. Many individuals check their emails throughout the day and you could be missing out on a great marketing tool. With the help of an email marketing management system, you can easily mange your entire campaign so that you are able to focus on other aspects of your business.

Many businesses are taking advantage of small business marketing services in order to achieve their goals. With the help of a program, you can create stunning emails so that your customers receive professional looking correspondences. You can also easily keep track of your email contacts so that you never lose an email address. More importantly, you can schedule your emails to be sent at specific times. This makes it easy for you to get the word out about an event or promotion. Because this service is automated, you will not have to worry about taking time out of your day to deliver your messages.

Small business marketing services such as these programs also make it easy to track the progress of your email campaign. Are you wondering how many people have been reading your emails? Are you curious about which links are receiving the most clicks? All of this information is gathered and stored so that you can make improvements to better your campaign. You will not have to do any work to get the important statistics and results.

If you want to make sure that your marketing efforts are reaching the right people, consider using an email marketing management program. This will allow you to reach more web user customers and spread the word about your business. With its easy to use functions, you will be able to take advantage of more business opportunities.

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Online Marketing Strategies – How to Lead A Successful Campaign?

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Affiliate marketing is one of the most common online marketing strategies. It consists of promoting others products and getting paid a commission for every accomplished sale. Depending on the offer, the affiliate can earn up to 30% of the value of the product. It seems lucrative, but it’s not that easy. Here is quick guide on how to lead your marketing campaign as an affiliate:

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