Is Your Business Card Scanner-Ready?

Today with technology like business card scanners being used more and more, making sure your card can be scanned and the information recorded for future use is very important. If you hand out your card but no one’s card scanner can identify the text on the card because of the font, the design, or the background, you have not made the contacts you you want to develop later.

Here are some tips about what works with business card scanners and what does not work.

1. Make all text in large font as scanners are not able to recognize too small of a font.
2. Select a font that is somewhat plain. It might not be visually compelling but scanners will have no issues with the text.
3. Space out the text to allow the card scanners some space to determine the text of your contact information.
4. Dark backgrounds or designed images look great but distort the scanned text that lies on top of them.
5. Use text over logo images for scan-ability.
6. Keep all important contact information on one side of the business card. Scanners do not scan both sides.
7. Keep different information on different lines. Contact information can be combined into one field when scanned and stored in a database when the text is on one line of the business card.
8. Finally, make sure all text is horizontal.

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Vistaprint Provides Recycled Paper Options

Vistaprint announced today that they are providing recycled paper options for business cards, postcards, and oversized postcards on 20 of their worldwide web sites. Eco-friendly business owners can create and print the great marketing materials they have always found with Vistaprint and help protect the environment at the same time.

Customers of the low-cost business printing supplier have been asking for recycled paper for their orders for some time and now they can get great quality at an affordable price and be conscience of the environment. The company wanted the best paper stock and choose a product that is better than industry norms. The stock is as close to the standard paper stock as possible. Look for the option when you order your 250 free business cards today.

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Obtaining Free Business Cards Online

If you operate any kind of money making venture and need to promote yourself and your company at networking events, there are a number of online resources for you to obtain free business cards with little to no shipping fees. Vista Print and 123Prints are two of the more popular services.

At Vista Print you can obtain 250 free business cards which you design online using a nice graphical tool and many predefined styles. 123Prints also has similar services but your free order is for only 30 cards. Shipping and handling will costs between $4 and $5 within the US. There are many upgrades which will cost additional amounts, but if you decline all the extras, the basic cards are free. One of the upgrades for example is to have additional text on the back of the card. If you do not purchase this upgrade, your cards will have the name of the printing company on the back.

Other options in obtaining free business cards include visiting your local print shops and requesting free business card designs. Most will print 10-20 cards for you as a sample which you can then use for your networking and marketing needs. Visit as many as possible to gather a good number of cards. Also search the Internet for free business cards, as a number of additional companies, besides the ones mentioned here, provide the service.

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Using Free Business Cards to Promote Your Business with Style!

Dozens of companies have emerged enabling big time professionals and small businesses the opportunity to promote their business in style with a full range of custom pintables’. Only one has served over 8 million customers and offers as many as 250 unique business cards for free (just pay $5 shipping). Vista print hasn’t raised prices but has added design tools that enable any professional to promote their business with style.

Whether in the market for promotional t-shirts, pens, sticky pads, letterhead, business cards, postcards or other marketing materials they have you covered. There remarkable business model enables a user friendly interface with professional design tools that allows the consumer to optimize on options and style without paying high ticket prices. Items are shipped quickly and are completely guaranteed and new customers can take advantage of amazing specials and deals getting everything they need to launch or re-launch their career for pennies on the dollar!

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Empower Your Social Media Tenfold with Free Business Cards from VistaPrint

Everything from Facebook to Digg has revamped the way small businesses do business. Spending time tweeting and book marking can actually help you to launch your career especially if you get in social circles and social media groups that are targeted to your profession. Once you get there, professionals find that it can be difficult to get and stay noticed especially if you don’t have a design team working behind the scenes.

Vistaprint has the small businessperson covered and can offer everything from polished free business cards to website ideas and logos that will get you noticed. Turnaround times surpass those high-end print companies and with online design templates and ideas, they are revolutionizing the way professionals tweet, digg and Book their Face. Vista print realizes that your contact list is growing in more ways than one and makes it easy to increase your power in the social media circle for just a few bucks! 250 business cards (downloadable even) are free and you can easily brand your name and contacts so that everyone online and otherwise knows how to reach you when they need you the most.

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How to go From a Simple Mom & Pop Business to Thriving Professional in Less than 10 minutes (For less than $10)

Every company is cutting corners these days. Unfortunately, taking chances on your image can cost you customers. Vistaprint the leader in online pintables’ for personal and professional use stays true to their promise to offer the best for less by giving new customers 250 business cards for free.

Unlike other online or professional print services, Vistaprint continues to add new styles and options that allow user to fully customize their business cards and add some spark to their business profile for not a lot of money. Business cards are just the tip of the iceberg and Vistaprint offers dozens of other products that can help you market your business without bottoming out your budget. Make 2010 the year your business flourishes and use the professional design services at VistaPrint to create truly professional documents that will have your company standing out in a crowd.

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Poken Pulse to be Available Soon

A business card alternative is being made available in a new design called the Pulse from Poken. The thumbdrive design makes the device appropriate for business use and features the great features of previous models. This 2 GB device stores your contact information in digital format and when tapped against another Pulse exchanges the contact information using Near-field technology. Just like exchanging business cards but the information is easily transferred to a digital device or a computer database at a later time.

The device is so convenient that it can be attached to a keychain or worn as an accessory. The contacts on the device can be offloaded using the USB port of any compatible laptop, PDA, or computer. When plugged in, a web browser takes you to your Poken account online where all your contacts are stored automatically. The device also uses encryption to make sure your information is not taken unintentionally.

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Make More Profits By Using A Niche Marketing Strategy

Some business owners tend to be clueless on how to initiate and execute a niche marketing strategy. The most likely reason is that most business people think that it is better to promote products to as many people as possible than cater to a specific group of people. That surely sounds like good business sense, but it actually results in huge advertising losses and promotional expenses with very little results.

To aid you in understanding how a niche marketing strategy really works, let us discuss the thought a little bit more. Assuming that you are marketer of high-ticket skin care products, let’s use that example:

At this point, you may be thinking that offering your product should be offered to every woman that comes your way. To tell you the truth, that would be a grave mistake. You will end up chasing prospects and customers who have no current need for the products you offer and can’t afford it. A better approach is to market to those women who want and need the product now, and can afford it.

When you spend less hours and time on people who are not "qualified" to buy, and instead focus on those people who have a need for, can afford, and are willing to buy your product, your sales ratio will increase and you’ll get more results.

Niche Marketing

The concept described above is called niche marketing. First, you define your specific niche and then focus all your efforts on that niche. As shown in the example above, the likelihood of succeeding in your business goes up when you use a niche marketing strategy. As an additional benefit, you also tend to spend less time and money on advertising when you target the right niche.

Strategy is Key

The key for a good niche marketing strategy is to find the type of people who have money, need, desire, and urgency to buy your product. To do that, you need to start a little market research using various useful online tools to gain the much needed reconnaissance.

At this point, you might be thinking:  “Niche marketing sounds good but I think my product has general appeal to the public. I don’t want to put a limit on my marketing scope"

That’s a valid concern. Your product or service may be able to serve people in various industries, age groups, and income levels. If that’s the case, congratulations. However, I still recommend niche marketing as the most viable marketing strategy. Here’s the reason:

Positive Marketing Results

Niche marketing strategy is more preferable because it allows you to gain more sales and positive marketing results, at a lower expense. After gaining some kind success in a small niche, you may choose to expand your marketing efforts to other niches and may even go nationwide or worldwide. This is a safer path to getting rich. Instead of taking on the whole world at once, why not dominate a certain niche first?

If you think that niche marketing won’t lead you to the success that you have always dreamed of, then think twice. As in any field of expertise, it is important to succeed one step at a time, Work in a single niche first, then gain a positive reputation in that specific field. Once you experience initial success, that’s the time to expand to other markets.

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Job Seekers Using Business Cards to Get Noticed

With over 7 million Americans losing their jobs over the past 2 years, job seekers are getting creative to get noticed by employers. Many people hunting for jobs have utilized services initially created for small business for marketing. Services like those offered by VistaPrint for printing business cards, post cards, stationary, and t shirts.

At networking events, job seekers network and pass out unique cards that leave an impression. There’s no business name on the cards, just the name of the individual, their skills, maybe a desired job description, and contact information. And when these aggressive job seekers do get an interview, they provide business cards to all employees that are a part of the process in addition to a unique resume and brochures detailing their business accomplishments.

Professionally looking material is very important in this process and mailing the materials might not be as useful as hand delivering. Getting your best impression in the minds of the employer is your main goal.

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Branpesto Designs Holiday Gift to Hold Business Cards

Video game lovers that have now become serious business executives may want the classic design of the NES controller for their business cards. At least that is what Branpesto is hoping with their Holiday Gift called the “NES Controller Business Card Case for Gamers”. This business card holder resembles the original Nintendo Entertainment System controllers with directional controls, A and B buttons, and select and start selectors.

The case is good for all kinds of cards including payment cards and business cards. The person on the receiving end of a business card pulled from the case might look at you slightly odd. But if weird techy is the look you are going for, this gift is perfect. The case costs roughly $30 after converting to US Dollars.

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