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Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

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