Tag Archives: Consumer

Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

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Facts on Artist Business Cards

Artist Business Cards

The prosperity of any business depends on a number of aspects including sales and marketing. For most businesses, the main concern is to advertise themselves so as to get more end users. To attain this target, businesses can introduce several techniques which can assist them eliminate competition and get more customers in a manner that is most effective. For a number of years, business cards have assisted companies to create impressions in the consumers’ minds. In the last few years, popularity of artist business cards has grown tremendously because most companies are finding ways of getting the attention of targeted customers.

Many marketing professionals have said that brand awareness has reached a level where the targeted consumers have to be continuously reminded of the brand in order for the company to generate sales. With competition intensifying swiftly, is become important for brands to be more distinctive and create long-lasting impressions on the consumers’ minds. Despite the fact that most businesses know the importance of business cards, not many of them apply exceptional ideas to influence their potential.

Small Business Marketing Plans

Applying creative messaging is an important element of all small business marketing plans. Small companies normally have limited financial resources. Therefore, they need to create good ideas that will help them get more sales. When small organizations include business cards as components of their small business marketing plans, they are able to get more customers easily.

Demand for artist business cards has grown leading to some companies giving their services to assist brands get a position in the market. These consultancy organizations focus on providing different options to their customers who want various kinds of business cards for marketing reasons. By getting professional advice, it is easy for one to plan efficiently and employ proper ways of creating business cards which will enable his/her business to develop in an environment that is competitive.

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Tips for Marketing Your Restaurant Online

Every restaurant owner wants their business to be successful and searches for cost effective ways to promote their establishment. The Internet has proven to be both an affordable and valuable tool for marketing restaurants of all sizes across the nation. Are you using that tool in the most effective way possible?

Start with a Well Designed Website

Many customers may find you through an online search for restaurants near their current location. If you have a website that is both visually appealing and user-friendly, it makes your restaurant more desirable to consumers. On the other hand, a poorly designed website can be a turnoff to many. If customers have difficulty navigating through the menu, or can’t find pertinent information such as your phone number, hours, or directions to your restaurant, it’s easier for them to visit a different restaurant’s site than to try to decipher yours.

Many consumers checking out websites for potential restaurants also want to see comments from previous customers. Did you know that nearly 85% of American consumers say their purchasing decisions have been influenced by online reviews from other customers? An area for customer comments is a valuable addition to your website.

Use Your Website to Gather Info for an Email Marketing Campaign

Regularly staying in touch with your customers is a great way to keep your restaurant on their minds. Ask customers to include their email address when they post comments on your website. Encourage them to supply their email info so you can keep them informed of specials or send them coupons that will draw them back to your business. You can use autoresponders to follow up with the promised coupons. Frequent communication with your customers is an effective way to promote their loyalty and boost your business.

Use Your Website to Make Doing Business with You Easy

Today’s busy consumers are multi-taskers and always seeking ways to save time. When you provide a restaurant web design that allows customers to make reservations while they are sitting at the dentist office or place a carryout order during a conference call, they will take advantage of those timesaving services. Then they’ll tell their friends how convenient it was to do business with your restaurant.

Find out more about New Jersey restaurant web design and marketing your restaurant online. Your customers will eat it up.

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