Doing business online does not mean just having a website and hoping people will visit. It means developing a comprehensive web presence and outlining clear goals for what that presence will do for your business. Many companies know they need to be online and driving traffic to their presence but they do not have the foggiest idea how to do it effectively. Sometimes it is a matter of limited knowledge or resources. Many have found what they need by investing in conversion optimization services.
What is a conversion?
A conversion is the point at which a visitor to your website, social media page, blog, landing page or any other web property becomes a customer of yours. The method by which this happens can vary depending on what it is you are selling and how that person likes to buy. When a person takes to the internet they could be in any of the purchase phases such as the information search phase or the conversion phase. The design of a web property can help them move through these phases or catch them at the point where they are ready to buy. The number of conversions that a company can generate online is a key indicator of its success in a digital market.
What are conversion optimization services?
Converting visitors to a website into customers can be a very complicated art. Converting a visitor to an electronics retailer site for example is much different than converting one visiting a site that sells book manufacturing services. Every market is different and so must be the processes to get people to buy.
Conversion optimization involves building a website, its content, its point of sale and other elements in such a way that enables visitors to easily purchase a product or service. This involves getting people the right information at the right time. It may involve designing a unique landing page, customizing text or display ads, correct placement of keywords in website copy among other techniques. Good conversion optimization services will produce a powerful online sales engine that can generate leads, sell products and services or drive traffic to a site.
Measuring your success
One of the best parts about advertising online is the abundance of data that can be gleaned from a web property. Tracking software enables inbound marketers to see how many people are visiting a page, how long they were where, what they clicked on, and so forth. Developing a good conversion strategy means designing, testing, implementing and then reworking a strategy based on the data that is generated.
If you are looking for good conversion optimization services, you will find it here. For more than 12 years, Prodigal Solutions has been helping companies achieve their online conversion goals by focusing on customer acquisition and custom strategies. No two companies are alike when it comes to building a brand in a digital space. Prodigal Solutions tailors online conversion campaigns based on a business’s goals for converting visitors to customers.