Tag Archives: Facebook

Making Sure Your Mailing List is Responsive

While I’ve shown many people various email marketing tips over the years, one of the things many people want to learn more then other is how to build a list. While the aim of building a list seems like a good one to many businesses and individuals, building a list alone is often not good enough.

Many people get their list building goals in numbers. For example: “I want 10,000 people on my list by the end of this year”. But answer me this, what if only 10 people out of those 10,000 went on to buy your product? Having 10,000 people on your list would be a big waste of time right?

The thing about building a list is it has to be responsive. That means that you want a good percentage of your list responding to your suggestions and interacting with you in one way or another. It’ll be impossible to build a list where every single one of you subscribers open every one of your emails and buy every product you suggest to them, but if you can build a list where say at least half of your subscribers open each of your emails and you get a sale out of one in every twenty you’re doing very well!

So how can you ensure you build a responsive list? Well, first of all you can make sure you collect subscribers in the right way. You should only collect subscribers via a double opt in form on your website or a website run by you. Your subscribers should know exactly what they’re signing up to to make sure they really want what you’re offering. You should never by subscribers, even if they’re advertised to be responsive. The truth? They won’t be!

There’s no point having a mailing list if not one responds to it, so ensure you build the right type of list and your business will thrive.

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Empower Your Social Media Tenfold with Free Business Cards from VistaPrint

Empower Your Social Media Tenfold with Free Business Cards from VistaPrint

Everything from Facebook to Digg has revamped the way small businesses do business. Spending time tweeting and book marking can actually help you to launch your career especially if you get in social circles and social media groups that are targeted to your profession. Once you get there, professionals find that it can be difficult to get and stay noticed especially if you don’t have a design team working behind the scenes.

Vistaprint has the small businessperson covered and can offer everything from polished free business cards to website ideas and logos that will get you noticed. Turnaround times surpass those high-end print companies and with online design templates and ideas, they are revolutionizing the way professionals tweet, digg and Book their Face. Vista print realizes that your contact list is growing in more ways than one and makes it easy to increase your power in the social media circle for just a few bucks! 250 business cards (downloadable even) are free and you can easily brand your name and contacts so that everyone online and otherwise knows how to reach you when they need you the most.

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Business Cards in a Social Media World

Business Cards in a Social Media World

With new applications online like Facebook, Twitter and LinkedIn, is it still necessary to carry and hand out business cards? My first thought is absolutely. Why would anyone want to miss out on an opportunity to network by not passing out business cards to new acquaintances. But maybe there’s a way to allow people to contact you without a business card.

If you are in front of the group at anytime during a meeting, start by giving out your Twitter username, Facebook page, Linked In username, email address, and website URL. This could save you time meeting with many individuals who are seeking your contact information only. And make sure to have all this information present on your business card when you do present it to others.

Twitter Lists allow you to group people based on events or interests. So if you meet 10 people at a lunch networking group this week, get their Twitter names and add them all to a Twitter list. Many cell phone applications are incorporating Twitter lists into their Twitter applications, so you can find the people quickly on your mobile when needed. This is a nice replacement for the traditional rolodex.

Make you Facebook page url available on the group’s or event’s website. People can easily friend you this way and stay in contact long after the event has ended. Post weekly on your Facebook wall to keep everyone informed on your current status and project plans.

These social media applications should replace your rolodex if not your business cards all together.

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