While I’ve shown many people various email marketing tips over the years, one of the things many people want to learn more then other is how to build a list. While the aim of building a list seems like a good one to many businesses and individuals, building a list alone is often not good enough.
Many people get their list building goals in numbers. For example: “I want 10,000 people on my list by the end of this year”. But answer me this, what if only 10 people out of those 10,000 went on to buy your product? Having 10,000 people on your list would be a big waste of time right?
The thing about building a list is it has to be responsive. That means that you want a good percentage of your list responding to your suggestions and interacting with you in one way or another. It’ll be impossible to build a list where every single one of you subscribers open every one of your emails and buy every product you suggest to them, but if you can build a list where say at least half of your subscribers open each of your emails and you get a sale out of one in every twenty you’re doing very well!
So how can you ensure you build a responsive list? Well, first of all you can make sure you collect subscribers in the right way. You should only collect subscribers via a double opt in form on your website or a website run by you. Your subscribers should know exactly what they’re signing up to to make sure they really want what you’re offering. You should never by subscribers, even if they’re advertised to be responsive. The truth? They won’t be!
There’s no point having a mailing list if not one responds to it, so ensure you build the right type of list and your business will thrive.