Tag Archives: graphic design

Company Branding through Graphic Design for the Small Business

If you are a small business trying to establish yourself or grow your business, you cannot overlook the value and importance of company branding. Company branding helps sear your company into the minds of the consumer. Logos,  colors, and slogans are all part of the subliminal means big companies use to keep themselves ever on the tip of the tongue of the market. But these tactics are by no means limited to the Big Guys. Small businesses can employ these same techniques to win over customers whose loyalty will often come from the fact that they simply thought of you first.

Buisness 
Cards

Be Memorable

Have you ever encountered a small business that had been there a while but was new to you? Ever wondered how it could be running there and you have no knowledge of its existence? Now think of times you or someone else has been trying to think of a company to provide a product or service and someone mentions a small business and you say, ‘Oh, that’s right. Why is it I never think of them?’ Indeed, why do you never think of that company? Probably because their company branding simply isn’t very strong.

Company Branding photo

Graphic design services are often something small businesses need to hire out through the use of consultants, who can help you create a fresh vision for your company. The creation of a company logo, for example, is something graphic design consultants can help you with. Perhaps you have a concept already. The graphic design expert can bring it to life, help you choose the best colors to communicate your company’s best interests.

Get Yourself Out There With a Design Assistance

Business cards, print ads, and websites are all areas graphic design consultants can assist with. All of these things work hand in hand with your logo and company colors to help you begin to brand your company. Your website will come alive with color graphics, photography, and digital imaging. Without these high-tech touches, your website will be little more than an obvious mom-and-pop site—meaning it will not stand out and visitors will quickly hit the back button. The fact is that in the digital age, people expect businesses to have websites. Fair or not, customers sometimes form opinions about a business based solely on the website. That’s right, physical space unseen, potential customers are forming opinions—including whether or not to venture out to your business—based on the quality of your web presence, or (worse!) the lack thereof. Having a site is important. Having an eye-catching site is critical.

Graphic Designers and Your Website

A truly efficacious website can mean the difference between a potential customer absently surfing your page, moving on, and forgetting your business and a potential buyer visiting your page and becoming a real-time customer. You want consumers to come to your site, realize you have solutions for problems they didn’t even realize they had, and leave the site knowing the benefits and having made the decision to buy from you.

Company branding is one of the best ways to create and perpetuate business. Customers will naturally think of you. They will become your best advertisement because any time services or products you offer come up in conversation, your customers will mention you enthusiastically and as though you are the only natural choice. How does this happen? Through company branding, which happens through effective graphic design. Logos, colors, business cards, advertisements, and a kicking website are what you need. Graphic design tools and skills are the way to get there.

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Making an Impression with a Graphical Overlay

The right graphical overlay can make a big difference in the way that a project is received. Using this form of media in the right manner should have a pronounced effect on how effective the project is at drawing attention and making the right impact.

When it all comes down to it, graphics play a huge role in most parts of daily life. These elements are present everywhere that one cares to look, and they are constantly being utilized in order to make a point or to catch attention.

Indeed, everything that is used by people is likely to have some kind of design on it that shows branding and product recognition, as well as functional purpose. Much of the interaction between people also uses this kind of graphical input to achieve a similar effect.

Put simply, the right graphic in any form allows for the quick transmission and reception of an idea or project or product. Since there is such an over-saturation of these elements to be found everywhere that people care to look, it is important that designs be distinctive.

Those that want to have their project stand out above the rest should consider the best possible use of design and execution, as well as seeing if it conveys the right message to the onlooker. Making an impression in this way is critical to success.

White Plains Printing in Connecticut states that in today’s world the branding that accompanies projects and products is highly important, and can make all of the difference when it comes to factors such as success. Making an impression is necessary in every way, including during presentations.

In order to make a good impression, the design element needs to have several different factors that need to be met. First of all, the design should be distinctive in nature.

As there is such an over-saturation of different graphics that people are bombarded with on a daily basis, standing out is something that needs to be emphasized. That can often be the biggest challenge for printing companies like White Plains Printing; having to come up with many different creative was to achieved this.

However, simplicity has proven to be the most effective way at standing apart from the competition and making an impact. Simple design elements have a more professional look and feel to them, and convey professionalism.

Indeed, some of the most distinctive graphics that are used by the most successful businesses are elegantly simple, and immediately command attention. Therefore, it is highly recommended that people avoid busy projects that seem to clutter up the design space.

Coloring is also important in this context. Those that make their graphics simple with their color schemes will be able to create theme and focus by making use of distinctive color palettes.

The most effective graphics will often use a single color or two, so that everything looks uniform and solid. As a direct result of this action, the gaze of people is instinctively drawn in.

The process is one that requires those in charge to select an option that blends the functional and the aesthetic. Put simply, the graphics needs to look good and stand out while serving a given purpose.

Above all else, this purpose should include raising recognition that onlookers have. Once something manages to become a part of the basic perceptions of onlookers, it then immediately becomes more worthwhile to them.

Recognition is a powerful ally, so people should do everything that they can in order to raise the recognition and acceptance levels that onlookers have for their design. Those that make the effort and do the research should find that they can identify patterns and trends that can be invaluable in nature.

All of these elements should help the graphics to make a lasting impact on onlookers. Such an impact is directly tied to how effective the project will be.

Consciously realizing that the visual is keenly tied to all other elements is a must for those that want to market their project better. By commanding the visual, it is much easier to sell others on a product.

The right graphical overlay has the ability to have a big impact on people’s perceptions and feelings about a project or product. Blending the aesthetic and the functional together as one and utilizing them effectively is the best way overall to get a set of results.

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Laser Printers for Graphic Design Applications

Laser Printers for Graphic Design Applications:

Jesse Harwell — www.denvercopier.com
Are you thinking about getting a laser printer for a graphic design application such as printing business cards or creating flyers?  Hopefully this post will help you not make a decison that is going to waste a ton of your money and not really do anything substantial for your business.
The first thing you need to understand is how printer and copier companies generally compute costs.  Costs are generally computed by using an “average coverage” of 20% per 8.5 X 11 sheet of paper.  What does this actually mean?  Basically it looks like this, the page is covere by this much color…
5% Cyan
5% Magenta
5% Yellow
5% Black
——————-
20% Coverage
Now, if you are doing a full color flyer, the $.10 per print you think you’re paying if you’re buying your own supplies is more likely to cost about $.75 a page.
So, if you are doing Graphics, what do you do?  Basically, the best thing is to make sure you are under a cost per print plan?  Xerox and Konica Minolta seem to have the best available plans at this time.  If you are worried about color matching, you’d want to look at a Xerox Phaser 7760, if you are looking at low cost prints, you should look at a Xerox Phaser 8860 under a cost per print plan.
We can get your costs to be less than $.06 print, regardless of coverage if you use the Xerox Phaser 8860 under the Xerox cost per print plan.
These two units would be the first two I would look into if I were in the laser printer market.  Feel free to check out our site to use our free comparison tool!
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VistaPrint, Boon for the Graphically Challenged

 

VISTAPRINT, BOON FOR THE GRAPHICALLY CHALLENGED

 

VistaPrint business card printing is unique in the sense that you can just log into a website and create a complete corporate identity all in one go. You can create a business card, office letterhead, envelope, brochure, as well as signboard, bank checks, and even rubber stamp designs that are all matching at the end of the day.

 

VistaPrint Coupon Code

VistaPrint Coupon Code (Photo credit: Michael Kappel)

 

You can use VistaPrint graphic designs, upload your own designs, or hire designers from VistaPrint to create a completely new identity for you.

 

This is a boon for anyone in business who feels the least bit graphically challenged, as the designs offered are very professional. The matching styles service is a must for any business that wants a cohesive look across all printed materials.

 

The VistaPrint website comes in many language versions, and there are affiliates in 20 countries that can guarantee speedy delivery of any new corporate identity.

 

 

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