If you’re working on search engine optimization to promote your website, getting links is a very important part of this process. To Bing and Google, links count as a vote for the importance and popularity of your site, making it appear higher up in their search results. This can make a big difference to your visitor numbers, so getting links to your website is important.
Directories specifically offer links to websites, usually in context so that you can provide some promotional or informative text about them as well. Sometimes these will also allow you to choose your anchor text, which is even better. Some useful options are niche directories, like this fishing directory, which will list your site with related websites by topic, and local directories like this Devon business directory, that can help search engines figure out where your business is geographically located.
Adding a blog to your website is a good way to get others to link to you and comment on your articles. Alternatively, you could be an expert author on another website, or send articles to article directories for other people to use. Posting useful advice in forums with your website in your signature link is another good way to get your name known as an expert in your field.
Social media can be very useful for promoting your business, whether it’s through customer feedback on a Facebook page, videos on YouTube or special offers and deals on Twitter. It makes your company look approachable and modern.
For websites that sell products, price comparison websites and voucher code websites are another option.
Although any link to your website is good, a blog comment or forum link will not count as much as a link from the content of an important relevant website. Since these can be hard to get, many businesses hire SEO or advertising services to get them.
- Outsourcing your Link-Building Efforts (capturedtech.com)