Tag Archives: Landing page

Conversion Optimization Services Create Powerful Online Sales Engines

Conversion Optimization Services photo

Photo by MetroAtlantaMarketing

Doing business online does not mean just having a website and hoping people will visit. It means developing a comprehensive web presence and outlining clear goals for what that presence will do for your business. Many companies know they need to be online and driving traffic to their presence but they do not have the foggiest idea how to do it effectively. Sometimes it is a matter of limited knowledge or resources. Many have found what they need by investing in conversion optimization services.

What is a conversion?

A conversion is the point at which a visitor to your website, social media page, blog, landing page or any other web property becomes a customer of yours. The method by which this happens can vary depending on what it is you are selling and how that person likes to buy. When a person takes to the internet they could be in any of the purchase phases such as the information search phase or the conversion phase. The design of a web property can help them move through these phases or catch them at the point where they are ready to buy. The number of conversions that a company can generate online is a key indicator of its success in a digital market.

What are conversion optimization services?

Converting visitors to a website into customers can be a very complicated art. Converting a visitor to an electronics retailer site for example is much different than converting one visiting a site that sells book manufacturing services. Every market is different and so must be the processes to get people to buy.

Conversion optimization involves building a website, its content, its point of sale and other elements in such a way that enables visitors to easily purchase a product or service. This involves getting people the right information at the right time. It may involve designing a unique landing page, customizing text or display ads, correct placement of keywords in website copy among other techniques. Good conversion optimization services will produce a powerful online sales engine that can generate leads, sell products and services or drive traffic to a site.

Measuring your success

One of the best parts about advertising online is the abundance of data that can be gleaned from a web property. Tracking software enables inbound marketers to see how many people are visiting a page, how long they were where, what they clicked on, and so forth. Developing a good conversion strategy means designing, testing, implementing and then reworking a strategy based on the data that is generated.

Prodigal Solutions

If you are looking for good conversion optimization services, you will find it here. For more than 12 years, Prodigal Solutions has been helping companies achieve their online conversion goals by focusing on customer acquisition and custom strategies. No two companies are alike when it comes to building a brand in a digital space. Prodigal Solutions tailors online conversion campaigns based on a business’s goals for converting visitors to customers.

VN:F [1.9.22_1171]
Rating: 9.5/10 (2 votes cast)
VN:F [1.9.22_1171]
Rating: +2 (from 2 votes)

Why You Should Use Custom Facebook Tabs

So you’ve created your Facebook fan page, you have several followers and your page has received several likes already…where do you go from there? If you look at a basic Facebook fan page, all the information you have filled out are the basics, and most of these information your existing customers already know. So what do you do to keep them coming back for more, and at the same time draw more attention and followers to your Facebook fan page? By creating custom Facebook tabs, of course.

Custom Facebook tabs are quite easy to create, thanks to Facebook and the thousands of applications available on the site. There are several applications directly available from Facebook which can help you create custom Facebook tabs. One of these applications is SocialAppsHQ. This application provides a very user friendly way to create your own Welcome tab for your Facebook fan page. And it doesn’t stop there. You can also get statistics and analytics of how many views your welcome page has received, how many clicks, and other useful metrics about your fan page.

Using iFrames is another option available for you to add content to your custom Facebook tabs. If for instance your business provides how-to videos and demonstrations, you can create a Facebook tab that showcases these videos. The code you will be putting on iFrame will basically send a request to the server where your video is hosted so that iFrames can display that same video on your Facebook tab. Pretty cool, huh?

One thing is for sure – creating custom Facebook tabs and putting content in them is never as hard as it sounds, thanks to the many different applications available. Facebook has made things a lot simpler and easier for even basic developers and programmers to create custom content for their fan pages. So go ahead, check out and use custom Facebook tabs today!

VN:F [1.9.22_1171]
Rating: 9.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Using Business Acumen To Get Ahead In Life

In this age, it would be quite safe to assume that if you have ever been in a work setting (or maybe just own your very own business), you have certainly come face to face with some pressing circumstances that might have proven to be tough to get out of. It might be a situation where the pressure is just too much and knowing the best move to do was just really hard to determine. Sure, making a decision – while tough in itself – is certainly much more simple than knowing the correct one, but that is a skill you will have to get a good grasp of (and later master) if you hope to be truly successful in whatever field you may choose to work in. In fact, being a great decision-maker is not only advantageous in the workplace, as there will also be instances in life wherein you will need to make some quick decisions that might be irreversible.

And you can only truly achieve that if you have the right mind for it. If you are able to analyze situations deeply, then you can make some very wise decisions, ones that may even prove to be beneficial to all parties involved. And that, really, is a very good skill to have. Of course, you will have to start somewhere, and so being the kind of person that considers and looks at every detail is a great start, since knowing all the information about a particular situation can really help you come to a good conclusion. Have you ever wondered why some people will pay a lot for information? Well, it is basically to help them make better, more informed decisions than before.

And when it comes to the business world, that skill might be referred to as business acumen. So, you might be wondering what business acumen is, and what purpose it serves in the grand scheme of things. Well, basically, business acumen might be seen as one person’s ability to really analyze something deeply and make a decision that took into account all those details. For example, if you were an operations manager working to get a higher position, you would have to expect that a promotion would ask you to do different tasks, and taking a finance for non finance manager course early on would be the wise thing to do.

Sounds easy, correct?

Well, it is both easy and hard at the same time, which is why you should definitely work on improving your business acumen. It can really help you reach new heights.

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)
%d bloggers like this: