Tag Archives: LinkedIn

Evernote And Linkedin Come Together To Digitize Business Cards!

It doesn’t matter if they are placed in a retro Rolodex or just stacked up neatly in a desk drawer, we all gather up business cards that we just have no clue where to place them. Sometimes, these business cards are not used right off, and you may not even recall right away, where exactly you did meet its owner or even why you did want their contact information anyhow. LinkedIn has surely become the one preferred way to get in touch with other highly qualified professionals, users still don’t give their profile URLs out to others, whenever there is networking events going on.

Evernote for iOS icon

Evernote for iOS icon (Photo credit: Wikipedia)

In 2011, LinkedIn did purchase CardMunch, which is an app that permits everyone to scan, as well as, to save any business card details. Nonetheless, LinkedIn users didn’t flock at all to this service, and, therefore, LinkedIn has since paired up with Evernote. Evernote is a very popular web service that is designed especially for note taking and archiving purposes. Due to the fact, Evernote has become such an extensive legion of users, and did make business card scanning available from the year before. These are the very reasons why the partnership is so obvious to anyone. LinkedIn does come away with an added component for having professional networking. Also, Evernote does get access to LinkedIn’s network, which is comprised of 300 million members.
LinkedIn’s members will not only be able to link their accounts with Evernote right away. They can also use the Evernote app, in order to scan business cards, and to connect directly with a person’s LinkedIn profile. This is a form of contact that does permit access to their pictures, any existing job titles, and also company details. Users do also have the option of sharing any contact information with each other too. Also, in addition, after scanning any business cards. All users can decide to Geo-tag the location from where they did get the business card specifically. This is an option that will help them to remember, and to not forget, where they did meet the contact in location. Users can also write personal notes, if they so choose to, in order to go along with each entry that they do come up with personally.

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Influence Of Social Media On Search Marketing

Search Marketing photo

To say that social media has revolutionized internet marketing as we know is would be an understatement. The emergence of sites such as Twitter, Facebook, Craigslist, and MySpace just to mention a few has significantly changed the way search marketing works today. Basically, a social search engine lists businesses and products and goes a step further by allowing consumers to review them. Social sites have evolved to become forms of directories where consumers search for answers and recommendations from other users’ experiences with the companies, products, or services. Below are 3 ways social media is changing the way search marketing works.

Reviews And Ratings
Some years back, product and service ratings and reviews were an exclusive domain of publishers such as consumer reports and online sites, remember CNET. Social media has changed the way reviews are presented by introducing personalized experiences and accounts from real users of a product or service. Reports by Nielsen and NM Incite surveys indicate that three in every five social media users provide product reviews or ratings at one time or another.

Publicizing Customer Experience
Social media can be describe in a single word as “loud” on the basis of its large and international subscriber base. A shopper’s experience posted on the retailer’s Facebook page can significantly impact the company’s reputation. In social media brand conversations are usually driven by customer experiences publicly posted on sites such as Twitter, Facebook, and LinkedIn among others.

Ease Of Use And Minimal Costs
Prior to the rise of social media in marketing, the best consumer brands were designed on a formula referred to as the Madison Avenue method which included sending a well crafted brand message using mass market advertising. Today it has become mandatory for a savvy marketer to engage existing and potential clients through social media sites. Prospects are now turning to social sites like Insider Pages in search of everything from plumbers and cat food to piano tuners. Small businesses are becoming more visible simply by having a presence on social media. There are very minimal costs but the benefits in form of advertising far outweigh the little efforts involved in entering this medium.

Media Gurus such as Irwin Gotlieb WPP’s Group M Global CEO have even acknowledged that the media and advertising world is actually in transition. Irwin Gotlieb addressed this transition in the media world in a Harvard Club session last October.

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Business Cards in a Social Media World

Business Cards in a Social Media World

With new applications online like Facebook, Twitter and LinkedIn, is it still necessary to carry and hand out business cards? My first thought is absolutely. Why would anyone want to miss out on an opportunity to network by not passing out business cards to new acquaintances. But maybe there’s a way to allow people to contact you without a business card.

If you are in front of the group at anytime during a meeting, start by giving out your Twitter username, Facebook page, Linked In username, email address, and website URL. This could save you time meeting with many individuals who are seeking your contact information only. And make sure to have all this information present on your business card when you do present it to others.

Twitter Lists allow you to group people based on events or interests. So if you meet 10 people at a lunch networking group this week, get their Twitter names and add them all to a Twitter list. Many cell phone applications are incorporating Twitter lists into their Twitter applications, so you can find the people quickly on your mobile when needed. This is a nice replacement for the traditional rolodex.

Make you Facebook page url available on the group’s or event’s website. People can easily friend you this way and stay in contact long after the event has ended. Post weekly on your Facebook wall to keep everyone informed on your current status and project plans.

These social media applications should replace your rolodex if not your business cards all together.

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