Tag Archives: Online advertising

From Cafepress 2007 To Cafepress 2016

A Look at Cafepress 2015

If you’ve been keeping up since the beginning you are aware that I found a way to make money online back in 2007 with Cafepress. While I wasn’t convinced you could make enough money to quit your day job, it turned out to be a fairly reliable source for creating some passive income after you got the shop set up. If you need a little extra beer money, or money on your bills, Cafepress would work.

Even though I’ll be adding updates to them, you can still read Part 1 and Part 2 of my series on making money with Cafepress. I think it’s a little funny that I am creating this post the next day after discussing how greedy entrepreneurs are already set to fail. Whey do I think that’s funny? Because failure is exactly where I believe Cafepress is headed.

The Reasons for NOT Trying to Make Money Using Cafepress (Part 1/2)

I am using a sort of ‘star wars’ approach to this by beginning at the ending. I just had to prove how making money with Cafepress was possible before I could prove you shouldn’t. Am I right? Well, we all know that’s not entirely accurate. So I apologize if you happened to read my articles and immediately took action. I commend you on your determination though, and admire your drive. However, I have a commitment to reporting all the realities involved.

You are probably wondering why now I’m saying that you SHOULDN’T use Cafepress to make money. Well, back in the day it was different. It really was a good source for passive income. I certainly hope nobody actually quit their job and put all their responsibilities on what they could earn from Cafepress.

What ruined Cafepress was greediness, pure and simple. That’s what brought them down. How do I know? Well, these last two months are the first two months since I began my store back in 2007, that I made NO sales. This is a first since 2007. So I researched it and became aware of the facts and saw it for what it was – greed.

I am actively pulling my Cafepress accounts and closing my failing business. One reason is because once they see these posts I’ve written they’ll cancel me out anyway. Plus I’m thinking of moving my designs over to Zazzle.com, but I’m still researching that and not making any recommendations as of yet. I just wanted to let everybody know why I changed my mind after all the good things I had to say before. I think people should know the truth, and sometimes that takes some updating. So there you have it.

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Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

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Breaking Down the Essentials of the Online Advertising Medium

The internet accounts for more than one third of every American’s daily media use. With each consumer spending roughly 4 hours glued to their internet, it is no wonder that the world wide web has evolved into becoming the most powerful online advertising medium today.

As advertising plays a critical role in marketing your products, it is essential that you recognize and understand how you can make your online presence grow to reach your target audiences.

Online Advertising Do’s

1.Search engine optimization – this is currently one of the most trusted methods for pushing traffic to your website. By establishing your strong presence in search engines, you get more exposure for your company. Before deciding on an SEO plan, it is best that you take the time to meet and discuss with reputable Oklahoma City SEO consultants to know your options.

2.Pay per click services – perhaps one of the more traditional forms of online advertising today, pay per click ads requires you to pay a specific amount to service providers in return for your company’s exposure. Critical to its success is your strategic identification of providers to partner with. As such, it is best to consult with Oklahoma PPC consultants to maximize your investment.

Basic Marketing Tips

1.Begin with local marketing efforts – growing a business takes time and as you try to penetrate the dynamic world of the internet, it is best to first stay focused on key localities that are especially important for your business.

2.Building your website – Key to engaging your audience is to build a strong, informative and creative website that will entice your potential clients. Make sure that you consistently update your website’s content and ensure that they stay relevant, brief and easy to understand.

3.Bond with your customers – though you will never meet your clients face to face, it is still important to establish a good rapport with them to strengthen your relationship. This, not only encourages loyalty but is also a good tool to boost positive word of mouth for your company.

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