Salon Marketing Idea 1: Market for target groups. Decide what target groups you want to market your idea for, Determine age group, racial demographic, and gender demographic. When addressing a certain age demographic, ensure you are using euphemisms that are common within that generation. Specifically, avoid using uncommon terms and un-relatable models. When attempting to appeal to a racial demographic, it is important to be very wary of use of stereotypes and offensive terminology. Always think in a politically correct sense, and appeal to certain cultural norms and styles so as not to offend any particular groups.
Salon Marketing Idea 2: Use visuals. Use stunning visuals that are simple, yet eye catching. Focus on making your salon’s styles the focal point. When using models for a certain demographic, ensure that you are using someone of the correct age, style, and race. Again, try your best to avoid any stereotypes and offensive focal points. It is important to ensure that you display as much of your best work as possible in these visual designs, as well as your prices, work times, and shop hours. Always remember to keep updating your visuals as your styles change.
Salon Marketing Idea 3: Expand your marketing media. Utilize the internet, print, TV, and Radio as best you can. Social media Such as Facebook marketing and Twitter can also be utilized to expand your services to a larger group of people, and can be easily shared amongst social groups. Don’t be afraid to put your ad in the local paper or buy and sell, people do still read them and you can attract an older demographic from the print media. TV and radio will be the most effective as they are the most commonly seen and heard. People spend upwards of hours in their cars and in their living rooms. If you can afford it, your best bet will be with TV and Radio.
Salon Marketing Idea 4: Hire a diverse staff with a wide range of skills. It is important when choosing employees, that you hire a diverse group of people who have experience in a wide variety of styling. The more services you can offer, the more potential clients you will have. Post all of your services and service prices clearly and openly. Ensure all of your staff has the proper certifications for the services you are offering. If they don’t, don’t offer the service until they have proof.
Salon Marketing Idea 5: Put strict policies regarding staff-client relations in place. Enforce a policy of professional, yet kind demeanor among all employees. Always ensure that your employees are tolerant of all cultures and races, and are not a part of any anti-racial groups. Try to foster an environment of friendship among employees and clients, and do your best to keep the team strong and happy together. When conflicts do arise, ensure they are dealt with to the full extent, never leave anything un-done. When resolving conflicts between staff and clients, it is important to be as sensitive to the client as possible.
Salon marketing is an important part of your salon business plan, and you should focus a significant amount of attention to it. After all, you need new clients and beside word of mouth, effective marketing is the only way to bring them in!
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