Tag Archives: Search engine optimization

The Penguin Update and Requests for Link Removals

Recent Google Penguin Update – Who Cares

So there has been a recent Google algorithm update that is supposed to penalize sites if they have links from questionable sites or sites that contain content that is not relevant to the link. But wait, there are 100,000 sites that have been doing link building for the past 10 years that have these kinds of links. So Google is going to penalize 100,000 sites? Probably not. And what if your competition places links like this one on some site that you don’t want, didn’t request, and you are now penalized for? Google is going to manually disregard all link spam that you report? I don’t think they have the engineers to manually block hundreds of link spam links.

Webmaster Requests Daily and the $15 Charge

Since the update, I have been receiving 3-4 requests a day to remove links from articles and even comments. Here’s the thing, I didn’t place a single one of the links. Some spammy SEO guy submitted an article or left a comment and I was nice enough not to remove it. But now Big Google is going to penalize all your spammy practices and I have to be a nice guy again and remove the links for you. Well, I am charging $15. And every webmaster should charge $15 a link. First it takes us time to remove the links. Second we don’t know if the true author is making the request, so a fake author isn’t going to pay the charge. And third, the spammers need to pay up for once.

Cheap Spammers Don’t want to Clean Up the Mess they Created

So most of the spam writers just ignore my suggestion that they pay me $15 but every once in a while I get one that responds back and is upset that his/her spam is now costing them cold hard cash. They even make some threat that Google is going to penalize me, blah blah blah. The fact is that Google hasn’t given my sites any decent traffic since about 24 updates ago. Thank goodness for Bing, Yahoo, Social Media, Pintrest, and Stumble Upon. So join the Who Cares about Google party, pay me $15, or create some non-spam links to offset what you consider to be spam.

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The Wonderful Benefits of Local Business Marketing

If you are trying to get your products out there to be sold, there is nothing that could be better for you than local business marketing. With a little bit of effort and investment, you can easily turn your firm from a small struggling company to a popular one through your website. It can easily transform your levels of income.

The purpose of this service is to ensure that your website appears among the first items listed on the Google search engine results. It is almost similar to the now popular method of marketing known as Search Engine Optimization, also known perhaps more famously as SEO. Main difference with SEO is that you use the keywords to help increase the ranking of your business in your local area.

It works rather simply. Assume you have a company known as Yellow Cabs in Queens, New York. Your keywords should be Yellow Cabs Queens New York, or something as close to this as possible.

The advantage of this is obvious. If a person types Yellow Cabs, there are other sites that will simply rank higher than yours. Adding the location is most likely to make your site appear first or second in Google.

A trick used by businesses that come from small towns and are trying to compete with businesses in large cities is to design mobile sites instead of websites. It costs almost the same as designing a normal website, but the difference could be tremendous. It is a little known method, but it is genius.

The reason this is effective is because Google has built special friendly sites for mobile devices that do not support a full HTML site. So, if you have this type of site, you are more likely to have your website appearing over the sites of your competitors. It is an ingenious way of local business marketing.

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Conversion Optimization Services Create Powerful Online Sales Engines

Conversion Optimization Services photo

Photo by MetroAtlantaMarketing

Doing business online does not mean just having a website and hoping people will visit. It means developing a comprehensive web presence and outlining clear goals for what that presence will do for your business. Many companies know they need to be online and driving traffic to their presence but they do not have the foggiest idea how to do it effectively. Sometimes it is a matter of limited knowledge or resources. Many have found what they need by investing in conversion optimization services.

What is a conversion?

A conversion is the point at which a visitor to your website, social media page, blog, landing page or any other web property becomes a customer of yours. The method by which this happens can vary depending on what it is you are selling and how that person likes to buy. When a person takes to the internet they could be in any of the purchase phases such as the information search phase or the conversion phase. The design of a web property can help them move through these phases or catch them at the point where they are ready to buy. The number of conversions that a company can generate online is a key indicator of its success in a digital market.

What are conversion optimization services?

Converting visitors to a website into customers can be a very complicated art. Converting a visitor to an electronics retailer site for example is much different than converting one visiting a site that sells book manufacturing services. Every market is different and so must be the processes to get people to buy.

Conversion optimization involves building a website, its content, its point of sale and other elements in such a way that enables visitors to easily purchase a product or service. This involves getting people the right information at the right time. It may involve designing a unique landing page, customizing text or display ads, correct placement of keywords in website copy among other techniques. Good conversion optimization services will produce a powerful online sales engine that can generate leads, sell products and services or drive traffic to a site.

Measuring your success

One of the best parts about advertising online is the abundance of data that can be gleaned from a web property. Tracking software enables inbound marketers to see how many people are visiting a page, how long they were where, what they clicked on, and so forth. Developing a good conversion strategy means designing, testing, implementing and then reworking a strategy based on the data that is generated.

Prodigal Solutions

If you are looking for good conversion optimization services, you will find it here. For more than 12 years, Prodigal Solutions has been helping companies achieve their online conversion goals by focusing on customer acquisition and custom strategies. No two companies are alike when it comes to building a brand in a digital space. Prodigal Solutions tailors online conversion campaigns based on a business’s goals for converting visitors to customers.

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What To Write : Working on your Content

Many who are able to start, run, and grow business know how important advertising is, especially when it comes to word of mouth techniques. The greatest amounts of business growth come from individuals simply hearing that a company exists and then investigating further into it. However, some companies may have a harder time knowing what to say to spark more curiosity about their company and to invite individuals to come and see what they have to offer. Since there is such a remarkable prevalence of information on the internet today, individuals can find precisely the company they are looking for with little effort. One of the best ways to increase the chances that a company will be found among the millions out there is through using a web copywriter. Web copywriters have specific skill sets that allow them to take the positive aspects of a company and present them in a clear and honest light, as well as utilize keywords and key phrases in order to help those who are searching for something specific to find it. Knowing what a sentence, word, or phrase will portray to several different audiences is precisely what all writers have the talent and training to see. This is also true of web copywriters. Through the utilization of these talents and experiences, copywriters can easily write articles, blogs, and many other types of written sources to present what a company wants to present in the best possible way.

Persuasiveness and clarity are two of the most important aspects of writing, especially for those that wish to have individuals looking further into a company for the answers they are seeking. Whether a company provides a service, a product, or any mixture of the two, allowing writers to portray these aspects of a company as they benefit consumers is very helpful for a company. In addition to all of these benefits, creating certain percentages of keywords in a website blog or article also increases the chance that they will have of coming up on the first page of internet searches, which also dramatically increases their exposure to potential clients and consumers.  These articles, sometimes termed SEO articles, are the greatest way that companies can grow and assert that they are worthy of notice to all those that may have a specific need of a product or service. All in all, utilizing the skills that copywriters can provide, both on the web and through other services, can create untold opportunities for companies and businesses. In this way, both the web copywriter and company can have a mutually beneficial relationship while being able to bring goods and services to those who need them.

So, to add credibility to your business (and hopefully increase sales) be on the lookout for good copywriters to help you make the most of your online real estate.

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How to build lists effectively?

How to build lists effectively?

If you are an online marketer, you will have to use various tools in order to explore the market fully. You cannot expect to reach the top by using a few selected tools. You will have to work on every sector of the target market and this can be only achieved by using various tools which will target different sectors of the market. You will have to make sure that no sector is unexplored.

You will have to use list building along with the other marketing tools which you are using. The lists will help you to reach the potential and existing customers directly and your emails will not be treated as spam as well. You can easily promote your new products and give exclusive offers to the people who have subscribed to your lists.

Do Not Spam

A good list can be created easily. The important thing is to make sure that you are not spamming your lists. If you will do that, you will never be able to get the required attention from the subscribers. Also, most of the subscribers will unsubscribe and you will not be able to use the lists to a good effect. So make sure that whatever the size of your list is, do not send them the emails which they have not agreed to receive. Also make sure that you are not bombarding them with the emails. Send them regular emails but there is a difference between bombarding someone with emails and sending an email once in a while.

Get Consent

You can get the consent of the subscribers to receive weekly emails, daily emails or monthly emails and can then set them in a list accordingly. You will know which daily list is and which one is weekly. You can then send the emails to the list with the frequency that they have agreed to. This will help you to maintain better emailing lists and you will build the lists at the same time.

Market Research

In order to build effective lists, you will have to research the market. Knowing what the visitors need is be a great way to get their email addresses. You can provide them the exact thing which they need and can get their emails addresses.

Provide Quality Information

Also remember that if your website is updated regularly and is a niche leader, then the people interested in your products, services and information will naturally subscribe to your lists. The best thing to do in order to get more subscribers is to improve the website content and to make it an authority on the subject. The look of the website also matters a lot. The professional looking websites get more subscriptions whereas personal websites get lesser subscriptions.

So the main thing is to provide relative and quality information on your website and to make the design of the website professional looking. Similarly updating the website regularly is also equally important. If you are keeping these aspects in mind, then there is no reason that you will not end up with amazingly god and effective lists.

This article has been written by Kelly who is a financial writer that writes on topics such as commodity trading in order to help people improve their investment skills.

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What is Ethical SEO and Why is it Better?

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With so many optimization services floating around on the web, it can really make an entrepreneur wonder: why ethical SEO? This type of search engine optimization is the only real option – ethical usually means organic and organic optimization lasts the longest and gives you the best bang for your buck. But to really understand the value of ethics when it comes to SEO, you have to really understand what search engines are looking for in a website.

Ethical SEO should work to satisfy the top demands of most major search engines: effective internal link hierarchy, relevant inbound links, targeted keywords, fast load times, quality content, and respect for search engine rules. It would be impossible for one person to oversee all of these optimization factors – this is why a trustworthy, ethical SEO team is an invaluable investment.

Respecting the Search Engines

What happens when an SEO is not as ethical as you hoped? When websites use shady tactics to boost their rankings, search engines tend to catch on quickly. At this point, one of two things are likely to happen: the search engine will fix the loophole rendering the sub-par SEO work worthless, or your website may get blacklisted from the rankings altogether, putting an end to your search engine marketing experience.

If you want to ensure that your investment lasts, make sure to read up on the rules of all the top search engines and make sure you used the best SEO services offered by companies that follow the rules.  Some unscrupulous businesses will claim to use ethical, organic methods but actually rely on cheap spam – but you would never know until you call the optimization service and ask specific questions about their tactics. Anything that involves article spinning, directory spamming, link trading, or survey creation is a big red flag.

Getting Better Results

A truly ethical SEO uses methods that yield long-term results. Sometimes these strategies are known as “organic optimization”, which means that your website uses honest quality content to gain traffic. Ethical SEO does not use cheater-tactics, but instead relies on creating a website that is easily read by the search engines, entices real readers to link in, and is able to generate traffic without forced effort.

Here is an example of a real ethical SEO complete link building technique: optimization professionals carry out keyword research, write a quality article based on those keywords, target a relevant high-ranking website in your niche, and submit that article to that website with a link back to your own site. Not only would your website get an “authority boost” from the search engines for being linked to from such a reputable site, but that link will be there forever just generating free traffic to your content.

When you decide to hunt for ethical SEO services make sure they are using long-lasting, rule-abiding, organic optimization techniques. Anything less is just a quick fix, one that just might create more problems than it solves. Search engine optimization is ever evolving and will continue to favor ethical SEO – taking the time to do it right is well worth the investment.

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