Tag Archives: Social Media

10 Ways To Promote Your Book For Under $10

10 Ways To Promote Your Book For Under $10

When a person finally finishes writing a book the work is only half done at that point. In order for a book to be successful in sales a book promotion strategy has to be implemented. The following techniques can be used with Vistaprint free cards and some without the use of these cards. Many of the techniques mentioned can be done without money and definitely under a $10 limit.

1) Blogger blogs
These types of social media sites are free to create. Creating a specific blog for a book is a fast, cheap way to advertise a book.

2) Online Book Forums
Signing up at a book forum with the genre that you book is in will help in promoting your book by having a signature link back to your blog.

Promote Your Book

Social Media Outposts (Photo credit: the tartanpodcast)

3) Facebook

One of the more popular social websites to be engaged in is Facebook, which is free, to promote your book as well.

4) Pinterest
This social media site is directed towards the business side of people where you can also promote your book at your blog.

5) Public library readings
Contacting the local public library for a free public reading of your book is also an option for book promotion.

6) Writer conventions
This is a great networking opportunity to advertise your book through Vista print free cards.

7) Classified Ads
Online and offline ads can be done very economically.

8) Hub pages
Another free social media website to promote your book with links back to your blogger website.

9) Twitter
Having a following of like-minded publishers can also help in your book promotion.

10) Book store announcements
Leaving your business card at various book stores and other physical type outlets can help in the overall scheme of things.

The implementation of any or just one of these techniques can make book promotion a success. Having access to Vistaprint free cards is also one of the traditional requirements to advertise your book where ever you may be traveling as well.

 

 

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Event Marketing: What You Need to Know

When it comes to marketing strategies, event marketing oftentimes becomes overlooked. But if you’re looking for a fun and exciting way to market your business, product or service, event marketing can be very effective.
Some companies overlook event marketing because it seems like too hard of a process or because they have no idea where to begin. When you’re equipped with the right knowledge, though, event marketing can become an asset to your strategy and a great and effective way to reach your audience. The following are eight tips for event marketing.

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The Penguin Update and Requests for Link Removals

Recent Google Penguin Update – Who Cares

So there has been a recent Google algorithm update that is supposed to penalize sites if they have links from questionable sites or sites that contain content that is not relevant to the link. But wait, there are 100,000 sites that have been doing link building for the past 10 years that have these kinds of links. So Google is going to penalize 100,000 sites? Probably not. And what if your competition places links like this one on some site that you don’t want, didn’t request, and you are now penalized for? Google is going to manually disregard all link spam that you report? I don’t think they have the engineers to manually block hundreds of link spam links.

Webmaster Requests Daily and the $15 Charge

Since the update, I have been receiving 3-4 requests a day to remove links from articles and even comments. Here’s the thing, I didn’t place a single one of the links. Some spammy SEO guy submitted an article or left a comment and I was nice enough not to remove it. But now Big Google is going to penalize all your spammy practices and I have to be a nice guy again and remove the links for you. Well, I am charging $15. And every webmaster should charge $15 a link. First it takes us time to remove the links. Second we don’t know if the true author is making the request, so a fake author isn’t going to pay the charge. And third, the spammers need to pay up for once.

Cheap Spammers Don’t want to Clean Up the Mess they Created

So most of the spam writers just ignore my suggestion that they pay me $15 but every once in a while I get one that responds back and is upset that his/her spam is now costing them cold hard cash. They even make some threat that Google is going to penalize me, blah blah blah. The fact is that Google hasn’t given my sites any decent traffic since about 24 updates ago. Thank goodness for Bing, Yahoo, Social Media, Pintrest, and Stumble Upon. So join the Who Cares about Google party, pay me $15, or create some non-spam links to offset what you consider to be spam.

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Features of Local Business Marketing

Advertising an enterprise locally is the only way that enables venture owners and customers to interact since they have closer linkage. In developing a local business marketing plan, it is essential to build perfect relationships and show case a positive reputation in the eyes of buyers. In this case, one should put the following aspects in mind as they per take local promotion.

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It is relevant to note promoted locations that can facilitate the growth of the venture. Individuals can accomplish this aspect through making a strategic place where customers can access their services without any problems. This is particularly effective when the storefront is near a side walk or a significant street.

Direct introduction to clients is also an added advantage in advertising a venture locally. In this case, meeting the customers in person creates a compelling public relation and connection to the venture leading to investment prosperity. This creates regular customers to the set up leading to profits.

Some venture owners use community involvement as a leeway to build presence with the community. This creates brand building and a positive reputation leading to perfect advertisement and name recognition respectively. That is why business staff involves in voluntary services in the community leading to recognition of the investment in the society.

Online marketing is also another point of consideration in advertising. This assists in creating an online reputation where viewers can view the products during leisure time and other free time in the offices. The target must be universal since such adverts are reinforced through blogs, social networks and blogs that are seen by everyone across the globe.

It is also essential to offer gifts and discounts to customers in local business marketing as a way of appraising them for the work well done in promoting the venture. These memorable occasions can be held seasonally to motivate buyers in seeking the services regularly.

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Influence Of Social Media On Search Marketing

Search Marketing photo

To say that social media has revolutionized internet marketing as we know is would be an understatement. The emergence of sites such as Twitter, Facebook, Craigslist, and MySpace just to mention a few has significantly changed the way search marketing works today. Basically, a social search engine lists businesses and products and goes a step further by allowing consumers to review them. Social sites have evolved to become forms of directories where consumers search for answers and recommendations from other users’ experiences with the companies, products, or services. Below are 3 ways social media is changing the way search marketing works.

Reviews And Ratings
Some years back, product and service ratings and reviews were an exclusive domain of publishers such as consumer reports and online sites, remember CNET. Social media has changed the way reviews are presented by introducing personalized experiences and accounts from real users of a product or service. Reports by Nielsen and NM Incite surveys indicate that three in every five social media users provide product reviews or ratings at one time or another.

Publicizing Customer Experience
Social media can be describe in a single word as “loud” on the basis of its large and international subscriber base. A shopper’s experience posted on the retailer’s Facebook page can significantly impact the company’s reputation. In social media brand conversations are usually driven by customer experiences publicly posted on sites such as Twitter, Facebook, and LinkedIn among others.

Ease Of Use And Minimal Costs
Prior to the rise of social media in marketing, the best consumer brands were designed on a formula referred to as the Madison Avenue method which included sending a well crafted brand message using mass market advertising. Today it has become mandatory for a savvy marketer to engage existing and potential clients through social media sites. Prospects are now turning to social sites like Insider Pages in search of everything from plumbers and cat food to piano tuners. Small businesses are becoming more visible simply by having a presence on social media. There are very minimal costs but the benefits in form of advertising far outweigh the little efforts involved in entering this medium.

Media Gurus such as Irwin Gotlieb WPP’s Group M Global CEO have even acknowledged that the media and advertising world is actually in transition. Irwin Gotlieb addressed this transition in the media world in a Harvard Club session last October.

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5 Ways of Using Guest Posts to Promote Your Travel Site

Have you thought of using guest posts for spreading your travel business to the different parts of the world? Well, guest posting is an effective approach for publishing original articles related to your niche for providing useful information. If the readers like your articles, they surely do not mind saying ‘yes’ by clicking the link to your business site. So, in this way, you get both readers and popularity for spreading your business like fire quickly and easily. Do you realize one more benefit of guest posts? Apart from increasing traffic, it develops your brand online. So, let us now take a look on those five ways of using guest posts, which can aid you in promoting your business.

Fetching the Potential Traffic

This is the very first and basic way of using the guest posts. Although the focus is on bringing some potential visitors to your travel site, the most vital factor that plays a role is quality and original content that should be interesting as well as useful for the readers. Therefore, do not think of giving spun or just rephrased content. The bottom line is that if the readers find your articles or posts useful, they will surely click the link present in your bio area, which means diverting online traffic successfully to your own travel site.

Getting New Acquaintances

Go for guest posting and you can open the doors of big opportunities for your business by inviting fellow Internet marketers. By more connections, you might come in contact with some potential associates who can offer you beneficial joint ventures. Last but not the least, the bloggers might comment on your blog and skills via which you can improve yourself further.

Taking the Advantage of Social Media

Nowadays, the platform of social media has become so powerful that even big companies like the ones under Fortune 500 have their own personal presence on sites such as Facebook. The reason is very clear: Quick traffic generation via social media marketing. If you choose to guest post on these sites, you can really enjoy some exciting benefits. Moreover, the authority web sites having a good social media reputation can also be a good way for guest posting. Technically, your posts will be shared among their Facebook pages and Twitter followers for driving some huge traffic to your site.

Going with SEO

Building links for your travel site is essential for appearing with a higher rank on the search engine pages to get high traffic volume. We all know that the search engines offer a rank to a site according to its original content, keywords in use, and quality links to it. One way to get the links is from the blogs that are related to your own niche. Interestingly, guest posting allow you to do this quite easily. As a tip, ensure that you go for blogs having some good Alexa rank.

Building Online Status

If you choose some famous blogs for guest posting, you shall finally see yourself as an expert in your niche. This fame, later, works as a marketing tool for your business site. However, this is totally dependent on how useful and effective your articles are!

These are only some of the benefits that are associated with guest posting and there are many more ways that your business can benefit from guest posting. The only thing that you will need to make sure is that you will be writing some really good content that will be really useful for the target blog.

What do you think of guest posting? Is it a viable solution to promote your site? Please use the comments section to share your own views.

Charles works as the marketing executive of mega.co.uk where you can find some interesting travel deals. Indeed there are various discount codes from Mega.co.uk that should be interesting to consider if you want to decrease your travel budget.

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