Tag Archives: Social network

Evernote And Linkedin Come Together To Digitize Business Cards!

It doesn’t matter if they are placed in a retro Rolodex or just stacked up neatly in a desk drawer, we all gather up business cards that we just have no clue where to place them. Sometimes, these business cards are not used right off, and you may not even recall right away, where exactly you did meet its owner or even why you did want their contact information anyhow. LinkedIn has surely become the one preferred way to get in touch with other highly qualified professionals, users still don’t give their profile URLs out to others, whenever there is networking events going on.

Evernote for iOS icon

Evernote for iOS icon (Photo credit: Wikipedia)

In 2011, LinkedIn did purchase CardMunch, which is an app that permits everyone to scan, as well as, to save any business card details. Nonetheless, LinkedIn users didn’t flock at all to this service, and, therefore, LinkedIn has since paired up with Evernote. Evernote is a very popular web service that is designed especially for note taking and archiving purposes. Due to the fact, Evernote has become such an extensive legion of users, and did make business card scanning available from the year before. These are the very reasons why the partnership is so obvious to anyone. LinkedIn does come away with an added component for having professional networking. Also, Evernote does get access to LinkedIn’s network, which is comprised of 300 million members.
LinkedIn’s members will not only be able to link their accounts with Evernote right away. They can also use the Evernote app, in order to scan business cards, and to connect directly with a person’s LinkedIn profile. This is a form of contact that does permit access to their pictures, any existing job titles, and also company details. Users do also have the option of sharing any contact information with each other too. Also, in addition, after scanning any business cards. All users can decide to Geo-tag the location from where they did get the business card specifically. This is an option that will help them to remember, and to not forget, where they did meet the contact in location. Users can also write personal notes, if they so choose to, in order to go along with each entry that they do come up with personally.

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10 Ways To Promote Your Book For Under $10

10 Ways To Promote Your Book For Under $10

When a person finally finishes writing a book the work is only half done at that point. In order for a book to be successful in sales a book promotion strategy has to be implemented. The following techniques can be used with Vistaprint free cards and some without the use of these cards. Many of the techniques mentioned can be done without money and definitely under a $10 limit.

1) Blogger blogs
These types of social media sites are free to create. Creating a specific blog for a book is a fast, cheap way to advertise a book.

2) Online Book Forums
Signing up at a book forum with the genre that you book is in will help in promoting your book by having a signature link back to your blog.

Promote Your Book

Social Media Outposts (Photo credit: the tartanpodcast)

3) Facebook

One of the more popular social websites to be engaged in is Facebook, which is free, to promote your book as well.

4) Pinterest
This social media site is directed towards the business side of people where you can also promote your book at your blog.

5) Public library readings
Contacting the local public library for a free public reading of your book is also an option for book promotion.

6) Writer conventions
This is a great networking opportunity to advertise your book through Vista print free cards.

7) Classified Ads
Online and offline ads can be done very economically.

8) Hub pages
Another free social media website to promote your book with links back to your blogger website.

9) Twitter
Having a following of like-minded publishers can also help in your book promotion.

10) Book store announcements
Leaving your business card at various book stores and other physical type outlets can help in the overall scheme of things.

The implementation of any or just one of these techniques can make book promotion a success. Having access to Vistaprint free cards is also one of the traditional requirements to advertise your book where ever you may be traveling as well.

 

 

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Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

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Efficient Leads are Your Key to Online Money

Landing the very best efficient leads does not happen by accident, and online money will never just fall into your lap I have found. And although every Internet marketer knows these facts, many still post up advertisements and harass social network members without a real sense of direction or purpose. Why is this bad? Because it wastes money and resources – and there are always more efficient options.

Sourcing the Best Leads

If you want to make it big in the online money marketplace, you probably already have a pretty good understanding of your target audience. This usually includes where they like to hang out, their peripheral interests, and what they’re actually looking for. Now, how do you pick out the real leads out of this audience? Here’s a hint: more is not always better.

Internet marketing is about exposing your brand to the highest number of interested parties that you can. You don’t have to “sell out” to earn money online!

Quantity and quality both have their purpose – but there has to be a balance. For example, mass marketing on platforms like Facebook and Twitter has its downsides: namely, the users of those websites are not looking for products or services but good conversation instead. This is where quality comes in. Use your advanced networking skills to strike up conversations from your nicely branded accounts. People will notice and appreciate it.

Keeping Up With Your Prospects

So, you have targeted your online money market to harvest only the best leads. You want to stay connected with these valuable prospects! Now you can employ a number of helpful programs to automate portions of the communication and management process. Various online marketing tools like automated responders, CRM and RPM systems that can help you categorize, tag, and nurture your relationship with consumers – sometimes even before they sign up for your list or buy a product!

Reassure your leads with consistent communication through newsletters or exciting promotions. Occasionally take the time to get personal: choose a promising prospect and ask questions about their user experience. Explore their goals and expectations – you can improve your business practices while you increase brand exposure!

Transparent businesses with long-term goals often outperform those with “hit and run” marketing techniques. Always asking, “What do my leads need, and how can I fulfill those needs?” first can save a whole lot of money, effort, and valuable time. Your online money flow depends on those golden leads!

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Why You Should Use Custom Facebook Tabs

So you’ve created your Facebook fan page, you have several followers and your page has received several likes already…where do you go from there? If you look at a basic Facebook fan page, all the information you have filled out are the basics, and most of these information your existing customers already know. So what do you do to keep them coming back for more, and at the same time draw more attention and followers to your Facebook fan page? By creating custom Facebook tabs, of course.

Custom Facebook tabs are quite easy to create, thanks to Facebook and the thousands of applications available on the site. There are several applications directly available from Facebook which can help you create custom Facebook tabs. One of these applications is SocialAppsHQ. This application provides a very user friendly way to create your own Welcome tab for your Facebook fan page. And it doesn’t stop there. You can also get statistics and analytics of how many views your welcome page has received, how many clicks, and other useful metrics about your fan page.

Using iFrames is another option available for you to add content to your custom Facebook tabs. If for instance your business provides how-to videos and demonstrations, you can create a Facebook tab that showcases these videos. The code you will be putting on iFrame will basically send a request to the server where your video is hosted so that iFrames can display that same video on your Facebook tab. Pretty cool, huh?

One thing is for sure – creating custom Facebook tabs and putting content in them is never as hard as it sounds, thanks to the many different applications available. Facebook has made things a lot simpler and easier for even basic developers and programmers to create custom content for their fan pages. So go ahead, check out and use custom Facebook tabs today!

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What’s The Real Deal With Putting Your Business On Facebook?

Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

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