Tag Archives: Store Fixtures

Retail shop fittings make the difference

Studies in consumer trends and customer behavior indicates that new customers or retail browsers will make their decision about coming into your retail store based on the first eight feet of your floor space. During that time, quick determinations will be made regarding the style of clothing that you carry, the friendliness of the staff, and whether they will come in to browse further. As odd as that may sound, you can probably validate those studies based on your own shopping tendencies. If this study is true, it is imperative for store owners and managers to make their showroom appealing, inviting, and clearly marked so that a shopper can immediately see what you carry, how it is organized, and where they would look. Consider a couple of strategies and steps you can take to bring your new customers the rest of the way into your store.

Visual signing

Pictures are so much more effective than words when it comes to communicating information about your store. If your store sells older women’s clothing, a highly visible poster showing great fashion on women that reflect your market will cause an immediate reaction. A store selling unique and original type of memorabilia can quickly convey that with signage that features pictures of that type of retail. Since stores have quick changes in styles and product, you want signage that is quickly changed and will be available for display almost immediately. Changing signage will cause people to come through your store more often to check out anything that might be new. One way to accomplish this quick change is through Banner stands rollup signage. These great displays can change out visual pictures and graphics they display immediately in addition to being mobile enough to be place into any location throughout your floor room.

Store organization, shelving, and fittings
Retail shop fittings are primarily used to display product lines or store campaigns and themes, racks or shelves of product, and walls of merchandise. You can find shop fittings and store layout suggestions by going online and searching the companies that service visual advertisements, banner displays, and marketing tools. They can suggest ideas and concepts to use to create that eight foot barrier mentioned in research that is the difference between the casual window shoppers and those that enter into the flow of your store open to possibly making a purchase. If the first eight feet truly make the difference, why not change it around today.

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