Tag Archives: Web Design and Development

What is Ethical SEO and Why is it Better?

BU-03

With so many optimization services floating around on the web, it can really make an entrepreneur wonder: why ethical SEO? This type of search engine optimization is the only real option – ethical usually means organic and organic optimization lasts the longest and gives you the best bang for your buck. But to really understand the value of ethics when it comes to SEO, you have to really understand what search engines are looking for in a website.

Ethical SEO should work to satisfy the top demands of most major search engines: effective internal link hierarchy, relevant inbound links, targeted keywords, fast load times, quality content, and respect for search engine rules. It would be impossible for one person to oversee all of these optimization factors – this is why a trustworthy, ethical SEO team is an invaluable investment.

Respecting the Search Engines

What happens when an SEO is not as ethical as you hoped? When websites use shady tactics to boost their rankings, search engines tend to catch on quickly. At this point, one of two things are likely to happen: the search engine will fix the loophole rendering the sub-par SEO work worthless, or your website may get blacklisted from the rankings altogether, putting an end to your search engine marketing experience.

If you want to ensure that your investment lasts, make sure to read up on the rules of all the top search engines and make sure you used the best SEO services offered by companies that follow the rules.  Some unscrupulous businesses will claim to use ethical, organic methods but actually rely on cheap spam – but you would never know until you call the optimization service and ask specific questions about their tactics. Anything that involves article spinning, directory spamming, link trading, or survey creation is a big red flag.

Getting Better Results

A truly ethical SEO uses methods that yield long-term results. Sometimes these strategies are known as “organic optimization”, which means that your website uses honest quality content to gain traffic. Ethical SEO does not use cheater-tactics, but instead relies on creating a website that is easily read by the search engines, entices real readers to link in, and is able to generate traffic without forced effort.

Here is an example of a real ethical SEO complete link building technique: optimization professionals carry out keyword research, write a quality article based on those keywords, target a relevant high-ranking website in your niche, and submit that article to that website with a link back to your own site. Not only would your website get an “authority boost” from the search engines for being linked to from such a reputable site, but that link will be there forever just generating free traffic to your content.

When you decide to hunt for ethical SEO services make sure they are using long-lasting, rule-abiding, organic optimization techniques. Anything less is just a quick fix, one that just might create more problems than it solves. Search engine optimization is ever evolving and will continue to favor ethical SEO – taking the time to do it right is well worth the investment.

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Web Design Tips That Maximize Profits

From the simple text-based site of old to the multi-media rich sites of today that are so elegant and interactive, web design has certainly advanced substantially. People have experienced a huge dependency on the Internet for business and for pleasure. It’s natural that websites would want to add even more interactivity to be more engaging to their visitors.

The dependency on websites even has a huge impact on the languages we use for developing our web pages. Today we have popular languages such as PHP, Java, ASP, HTML/CSS, and Perl, and these have all evolved quite a lot. They are stronger than ever and support a lot more interactivity. To sum it up we should take a minute to consider what adds up to a desirable site? What elements should web designers be aware of in order to design great sites? There are many elements involved with web design but for simplicity we will cover these main four:

1 – Image & Rich Media

2 – Color Combination

3 – Styling

4 – Layout & Structure

As stated before this standard has evolved quite a bit over time. Today we can see many sites that are enriched with slide-shows, high definition images, audios, videos, and banners. That said, there are also some that represent a clean and simplistic style. The use of images along with multi-media will mostly depend on the goal of your website. To design a site aimed at entertainment would definitely call for rich media and images, but one designed for a social organization calls for something with a simplistic feel.

Color Combination – This is probably about the second most important aspect of design because it carries the look and the feel of your entire page. Traditionally each color sets a specific feel or type of recognition. Green is preferred by organization engaging in products/services that are environmentally friendly. Pink always defines femininity. Red is robust while yellow will signify classified businesses or advertisement.

Styling – This refers to how you use a stylesheet and related elements for your web design. You cannot design a web page to perfection and not use stylesheets. This is the soul of web design. Using styling intelligently adds life to even a dull and boring web design. Today we are able to use HTML5 and CSS3 for styling our web pages. These have a broad scope and could even replace Flash when used properly.

Layout and Structure – This is without a doubt one of the top elements for web design. This is basically how the various elements on your pages get placed. Creating a sketch of your layout and then getting an approval from your client is a smart move. You need to ask questions like: “where will I keep the navigation?” “Where should the contact form go?” “How many columns on my pages?”

If a designer focuses on the four main elements for web design, their site is bound to meet with client expectations.

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Real Estate Marketing Tools Can Improve Your Business

Real estate marketing tools can improve your business regardless of the state of the economy. Just like any business real estate required you to have some awesome marketing tools ready to help your business run with ease.

One of the things that any real estate office needs is a website. There are many website design packages that could help your office market most effectively. Just having your own website can increase the number of people who find out about your service if that site is set up correctly.

Using one of the many website design packages will help your real estate business get your marketing message and other information into the hands of the public quickly. This can save your company time and money in the long run.

Having an online site for your business years ago was just an option. However, in today’s world a website is an expected part of doing business. Real estate is something people want to look at and feel around for many times even before talking to anyone. Having a site allows your clients and potential clients to have a look and get to know your real estate business before they have to speak with an agent. This has a direct benefit to the client. When you can show your client that you are only trying to help them get what they want, you will win the client for life.

Marketing tools like a great website tell the client that you are thee for them when they are ready. A site says to the client have a look around and when you are ready we can talk shop. Clients love this non-evasive way of doing business because it puts the ball in their court.

When it comes to real estate marketing tools there is nothing like having a great website.

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Things to Avoid when Getting Dedicated Server Hosting

Dedicated Server Hosting

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When getting dedicated server hosting services, you need to be aware of the different things that you should avoid in a company. While it is important to know the different factors and aspects that you need to look for in a web hosting provider, it is also very essential to know the things that you need to be wary of when making your decision.

Firstly, it is advisable to avoid a web hosting company that allows only a few domains on a particular server. There are several web hosting companies in the industry that have very strict rules regarding placing multiple domains on a single server. You need to consider the allowed number of domains because this will eventually affect your company’s ability to expand in the long run. It is advisable to choose a company that offers a wider range of flexibility and functionality. True, your company may only need a single domain upon the start up of your company, but you also need to consider the expansion of your website in the next few years. If you plan to set up a few more domains on your server, it is essential to find a web hosting provider that gives you that level of flexibility in the long run.

It is also crucial to avoid dedicated server hosting providers that do not offer high quality technical support. This is very important especially if you have very high system requirements that need to be monitored from time to time. And if you want to put up a website that is able to support high volumes of traffic, it is essential to find a company that it able to provide technical support 24 hours a day, 7 days a week. It is also crucial to avoid a web hosting company that offers a small array of applications, software systems and databases. This will actually limit your website’s ability to expand and cater to thousands of customers and visitors at a given time. Make sure to bear these things in mind in order to guarantee that you get the best dedicated server hosting services for your website.

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Finding Dedicated Servers on a Budget

Dedicated Servers

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Website owners definitely want to make sure that they get the best dedicated servers in the industry to fully meet the requirements of their websites. However, not everyone can afford the most advanced dedicated web hosting services in the industry. Some blog and website owners just choose shared services that can still provide a few benefits for their small-scale websites.

Other website owners may also opt to use cheaper dedicated web hosting services, especially if they do not have the budget to pay for state-of-the-art services in the market. But are cheap dedicated hosting services really advantageous for websites? Will they be able to meet the needs of your website? Is getting a cheap server truly worth it? There are several types of cheap web hosting services in the market, and some dedicated hosting packages may cost as low as 30 to 40 dollars a month. A lot of website owners take advantage of these packages because they will already be able to host several websites within their servers. These packages also offer upgrade and extension capabilities, especially for website owners who want to expand to a bigger and larger website.

In the long run, getting dedicated servers at a cheaper price still proves to be very advantageous compared to getting shared hosting services. With shared hosting services, the resources of your website can be very limited, and you will not be able to meet the needs of your customers especially during peak times. But cheaper web hosting services will already be able to provide you with your hard drive and system so that the data and applications on your website are not affected by the presence of other websites within the server. If you truly want to get the best dedicated servers at a very affordable rate, make sure to get the different prices in the industry to compare the cheapest rates and services available.

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Advantages of Dedicated Server Hosting

There are several advantages to having dedicated server hosting which is why it is so attractive to a number of online companies. It may be more expensive than the shared variety but the positives do outweigh this only real negative and with so many companies offering this service it is also very easy for you to be set up in next to no time.

The main advantage is that it is only you that is on this account unlike the shared variety where you have to share the bandwidth and power with other people. This can often lead to problems because one site can make the entire thing come crashing down meaning you lose out.

You have a greater deal of control about what can go on it since the shared variety can limit you when it comes to certain scripts and bandwidth. This is because they have to strike a balance for everyone that has an account whereas when you are the only one this is not a problem.

You are able to choose from two types and the one you select depends on your own ability to repair and run this particular piece of technology. This is because you can have the company you rent the space from to deal with the upkeep or alternatively you can do it yourself if you have a tech department.

The price you pay does depend on how fast you need it and also the amount of space that is required so shop around. Always read reviews about how good a company is with answering support tickets because if they are slow then obviously you can be losing business should your site go down for any reason.

You can therefore see that these are just a few of the advantages of dedicated server hosting and you can perhaps now understand why it is so popular. If you only have a few visitors a day then you are going to be fine with a shared one however if you have a large site and using up a lot of bandwidth then this is certainly something you need to consider.

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