Archive | April, 2010

Two Tips for Generating Great Leads

Generating top mortgage leads is one of the most important aspects of business for a mortgage professional. You need a steady stream of qualified leads flowing into your sales pipeline in order to keep your business growing. What’s interesting, many loan professionals procrastinate this activity. They’d rather spend time purchasing leads and pursuing other activities instead of doing the “grunt” work.

A solid plan to generate quality jumbo mortgage leads will require some hard work. If the service is effective, it may be worth the focus. However, one needs to learn how to do the “hard” work to determine how to select clients that best meet their needs. First, do the hard work and then decide whether to purchase leads.

First Tip

Have the prospects find you. A great strategy is to have your own website. Build a website and optimize it so you’re found through search engines like Google. Have a loan application that instantly alerts you once a lead has filled it out.

Second Tip

Let the lead know what you want him to do. Many mortgage brokers make the mistake of assuming that a lead understand what you want them to do. In reality, you must clearly tell the lead what you want.

Many websites have the issue of having general content. Once a visitor arrives, they see mortgage rates and other general info. However, it become difficult when you want to find the contact or application area. You need to make this apparent and clear on your home page.

You need to differentiate your self from the competition. What do you do better or differently than the rest? State that clearly on your website. Don’t just say that you have great rates, show testimonials where past clients are discussing how great your rates were. You need to step it up and be better if you want more business.

Buying A Business

If you are contemplating the option of purchasing a business or finding a business to invest in then you need to make a fundamental decision from the start.  If you get this confused then you are in for a very unhappy time.  The basic question is, “What role do you see yourself playing in the day to day operation of the business you are looking to purchase or sink your money in?”  This question is really basic to deciding what type of enterprise to look for and what your expectations of your say in the running of the company will be.

If you are buying a business in order to create a job for yourself then that is one thing, but if you want to be a passive investor then you will be looking for a completely different opportunity.  A passive investor is someone who puts money into a business but does not make any of the day to day operating decisions.  Generally, they do not worry about anything less than strategic goals which would be an overall direction the business is headed.  The day to day decisions are made by a hired manager, or sometimes, one of the investing partners will take on the management which is a different business function.

One of the worst situations for a business is when a passive investor wants to be involved in the day to day decisions but only sometimes.  Often times a tactical decision can not be made without thoughts of how it will effect other aspects of the business.  If the passive investor swoops in one day, makes a decision, and then swoops out only to return in a couple of weeks to do it again, he or she is creating a very difficult management environment for the person is actually held accountable for the profit and loss of the business.

Investing in a business can be a great way to put your money to work, but it is very important to understand what everyone’s role is in the operation.

Construction Sales Lead Tips That Work

Building your own successful construction business depends on your ability to find new clients. For successful construction lead generation, you must step out into the surrounding area and ask questions. Be ready to present your knowledge and the quality of your work. Once you have a sales presentation you can be proud of, have tips for succeeding at developing low cost or free construction sales leads at your disposal.

Check with the Chamber of Commerce. This agency has access to all local businesspersons. The Chamber also stays in touch with developments related to business within the area. Introduce yourself and become a member. Doing so offers you a wealth of untapped potential for finding new clients.

Ask for referrals. Any job, no matter how small, will have a point of contact who can put you in touch with other potential clients. If you do a good job on a project, and you can tell your customer is pleased, ask if there are any others the customer knows of who could benefit from your services. You will be surprised at how helpful satisfied customers can be in helping you find new business.

Hire a specialist. Construction lead generation companies exist to put you in touch with known projects in your area for which you may bid. While services typically cost something upfront, you may be able to find a provider, who works for a percentage of the winning bid. Either way, these providers offer quick and effective ways to connect with projects, and are worth every penny.

Running a successful business of any kind is challenging work. It is up to you to find the best approaches for landing clients and getting your name out there. Make sure you use the tools at your disposal to build referrals and find projects, and perhaps you will find your business growing at a rate even you did not expect.

4 Great Home Business Ideas

Did you know that in order to start a home-based business all you need is creativity? There are various freelance income opportunities available for artistic and creative individuals. Places like Craigslist constantly have advertisements looking for creative freelancers. This article will give you four great ways to make income from you creative skills

1. Take Pictures

If you have a great eye for photography, there are many income opportunities available for you. Your skills must be unique. There are various people looking for someone to photograph their wedding or a birthday party. Take your photo skills and build a portfolio to demonstrate your skills.

In order to be a great photographer, you need to have vision. There are a few avenues in which your skills can be applied:

  • Birthday parties
  • Nature

  • Stock photography

  • Journalistic activities

  • Portraits

2. Become a Designer

The field of graphic design has grown tremendously over the past few years. The increased demand for websites has caused various people to become graphic designers. In order to be a great graphic artist, you need to have a mind for design. You must get training and learn how to operate computer software.

Here are a few jobs available to graphic artists:

  • Website design
  • Business card and stationary design

  • Brand Development/Logo

  • Posters

  • 3. Create Arts and Crafts

    There are many instances where a hobby became a home-based business. I know a lady who made handmade jewelry from her home. She began selling to her friends and eventually became very successful selling at trade shows and consignment stores. Selling your arts and crafts is much easier now than ever. With the advent of Ebay and similar sites, almost anyone can begin selling products over the Internet.

    Here are some ideas:

    • Handmade bracelets/jewelry
  • Fruit Baskets

  • Hand painted decorations

  • Ceramics

  • 4. Freelance Writing

    Your skills in English can really pay off here. Many companies are now looking to outsource aspects of their creative writing. Web companies looking to develop sales pages or eBooks are constantly search for creative writers.

    Online marketing companies developing home business leads are constantly developing batches of websites to sell products. These people can benefit from the use of your creative writing services.

    Make sure to polish your writing skills and develop a portfolio of past work. When you’re ready to begin, create an account on Elance and bid on projects. You’ll be surprised at the amount of opportunities available.

    Cut Your Advertisement Budget with Cheap Vinyl Banners

    When I was starting my company I made the mistake of buying an expensive neon-light sign for my store. I thought that it would attract customers to my pet food store. No it did not. It looked like a cheap striptease bar with it’s flashy lights. Then I discovered the electric bill. Those thing really need their own nuclear station to run. I don’t know how they do it in Vegas, well I guess they have the money. Another problem is that the lights don’t last very long, and they are all hand-made. So you can’t really pick up a spare one from the local hardware store, you need to order one. It can take anything from two weeks to up two months. In the mean time your sign says “PET FO D S ORE”.

    A couple of years ago a storm to took down most of the neon sign, so I thought the hell with it. Time to get an easier replacement. So I got a plastic banner with a couple fluorescent tubes running behind it. That was the works, or so I thought again. Sure the electric bill was a little smaller and you could buy the tubes from the hardware store. It was just difficult changing the tubes. I needed to rent a scissor lift and take off take the banner to get to the lights. Okay, you can live with that. But a year ago I noticed that the banner was getting a little dark and greenish from all the pollution from the cars running by. I tried to clean it, but it just would not come off.

    Time to look for another solution. I started thinking why do I need a sign that has lights in it? It’s not like pet owners are driving around at night looking for a 24/7 pet food store. Then I had the idea of cheap vinyl banners. I wish I had thought of that in the first place, it would have saved me a lot of money. Now if the vinyl banner gets torn or dirty I just throw it away. Not a big deal as I buy them in bulk, so I get a discount. Now I can also easily change the banner to advertise when I have a sale. I can recommend cheap vinyl banners to everyone starting their own business.

    Being Successful With Your Website Online

    Having any kind of business online means you should always try and make the best from it. One way to achieve that is by having a website that is rich with features. It should be user-friendly because that ensures many people will continue to come back and use that site again. A lot of site owners continue to fail with retaining their customers and lose a lot of money. There are many explanations as to why a few might not survive on the net.

    Enhance web visibility is something that almost any business owner should learn and read about but many do not. The other thing that destroys a couple of them is the fact they are not very professional when it comes down to promotions and finding out what should be done. Without getting the word to the public people will not know about what you are doing.

    There are services that are specialized in website design, and marketing strategies online. It takes time trying to come up with a theme, a purpose for the site, the products you will have, and knowing what font size, images, graphics, plus keywords that you should use.    Dallas web design focuses on making your site flow in consistency, stays updated with the latest technology, has speed and navigation that is excellent, plus check with making sure that the pictures used on the site is of high quality.

    A lot of site owners simply just might not have the time with doing these things and Dallas web design was created so you could become number one on the web and not have to worry with things like becoming defeated from lack of visitors because without them the website cannot grow and develop into something this is successful and known by many all over the web.

    %d bloggers like this: