Some Other Ways to Generate Leads

This is a good summary overview that will give anyone seeking how to generate leads direction when generating leads.

Take time to write out your plan,  this will be your foundation for leads. This means:

Choose carefully a well thought out target market, this will be your focus market. various leads have unique niches that once discovered will give you a tremendous edge.  Keep looking and pay attention. An example would be,  when seeking business credit leads, we found the hot button for most people was business entity development.  Even though its only $50 to form a business entity, it was a major road block for many people preventing them from gaining thousands in credit.    All future messages included free corporations and business credit sales soared.

The result will be spending less to gain more prospects.

Create various marketing messages the convey the issues and problems you solve.  Prospects relate to pain and will quickly gravitate to the solution you will offer.  Be sure to communicate the problems you solve, the benefits you offer, and the results you provide, and why you are different and what sets you apart.  Include proof of your success as well.  Take time on this, for this will be your message when you generate leads.  Be sure that this message is meaningful to them, and not you.

Target 25- 100 potential clients.  Send them a series of lessons, letters, tips, advice etc.  follow up after each one to introduce yourself and speak in more depth about the message in the collateral you sent.  Customize your letters by do some homework about the clients site.   Provide personalized thoughts and ideas about ways you can help  Get clear on who is a yes or no within 4 months and replace this list.

Be Seen:

Begin with cost effective, high impact ways to get visible:  Join groups, associations, forums etc.  Learn where your target market hangs out and hang out with them.  Strive to become an authority and a leader in these communities.  Be proactive and develop referral sources.  Do press release and tell people about it in these communities and what your goals are.  Pen point specific issues that your are trying to resolve rather then general.   Produce a white paper, white paper in the areas of expertise.

Never underestimate the power of autoresponder leads

Drive prospects to your site by having good information material and other useful content that they can benefit from.  Give away something of real value.  Capture there information via you generate leads capture page. Find a good plugin for opt in adders if using word press.

Get Good at asking for referrals.   This can go a long way and you will be encountered with these opportunities often.  Referrals compound quickly and can be a never ending source.  If every client referred on one new contact then this would be a nice way to generate free leads.  referrals are high converting leads that are worth chasing.

Set up networks, communities, groups based around people who want to succeed.  Its surprising how many people love to talk about their success and give advice.  Make them feel honored in some sense and gives the platform for bragging rights.  Use this to your advantage.   Encourage people to help the others succeed, offer badges, and other awards that they can display.  If this catches on you will be buried in leads.

Follow up continuously.  .  Keep in touch and update your lists often.  – be sure to ask for their permission Use solid information to update them with and keep improving the value so they look forward to your next update.