Why Keyword Research is So Important For SEO


There are a lot of out there trying to make money online. And there are a lot of articles out there about making money online. This is going to sort of be one of those articles. First, though, let me tell you this, it’s possible, and it’s easy, to climb up Google and rank well for your keywords, particularly if they are not highly competitive. But, it is extremely important that you do your research before you waste your time on something that isn’t going to produce.

Here’s the story behind the lesson.  And, ironically, it doesn’t have anything to do with PPC advertising. It has everything do to with getting visitors, though.  I got it in my head that I wanted to rank well for DUI attorney and DUI lawyer. I know, I know, they are very competitive keywords.  I thought to myself, on the way there, why don’t I start with a local term, like Seattle DUI attorney. It will probably be a little easier, and it looked like it was getting decent search traffic.

So, I began a campaign to get climb the search engines for DUI attorney, and start it out with Seattle DUI attorney. Well, in the last few weeks I finally hit number one for that keyword. And do you know what my analytics is showing me? No one is going to the site. I’m still getting the low traffic I once was.

How could this be? I think that one of the problems with a keyword like this is that it is so important to people wanting to rank high for that keyword that they are responsible for a lot of the searches. For example, make money online probably gets a ton of searches, but think about how many people are out there checking every day to see where they stand.

It’s an important factor to think about, and definitely something you don’t want to overlook. I’m going to keep tweaking it to see what I can get, and keep working for DUI attorney and DUI lawyer, but I’m not holding my breath.

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One Response to “Why Keyword Research is So Important For SEO”

  1. Roy Shahim May 26, 2010 at 12:27 pm Permalink

    I don’t vouch for programs very often but this new service is outstanding. It is a key phrase tool which has a database of millions of keywords showing the adwords traffic count per month along with the google competition count as well as other data.

    At a click of a button you can find phrases with traffic but no competition and I have used it already to get webpages and websites to the top of the various search engines, even without backlinks.

    You can see a video of it in use here –

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