Ecommerce is the underlying result of the new form of advertising through bulk email marketing. Email marketing can be described a direct marketing of goods and products via the Internet to the consumers. Ecommerce is the sales generated by the Internet consumption of goods. Internet sales are a global phenomenon that is taking the world by storm.
Selling goods over the Internet is a relatively new idea in the business world. In a way, ecommerce is the next logical step for companies to advertise because of the technology boom that occurred in the late 1990’s. Since this boom the sales world has gone digital. With this digitalization of the consumers, companies have adjusted their promotions and ecommerce has been steadily on the rise for year.
Today, the worldwide leader in all Internet sales is Amazon.com. Amazon.com started as a small Seattle based company that looked to become an online bookstore. Amazon caught on like wildfire and in a decade became the backbone of the Internet sales economy using bulk email software to help with its growth. This American based company made upwards of $24.5 billion dollars in 2009 alone.
Amazon.com may be setting the standard for Internet sales, but Google.com is certainly not far behind them. Though Google.com does not sell items as in the case of Amazon, it still generated $23.5 billion dollars in 2009 to become the largest competitor to Amazon.com. Google.com makes its money from advertisements and selling specific privileges to companies for top dollar.
Ecommerce is a relatively new business term. It stands for the business and economy generated by the sales of goods and services over the Internet. Amazon.com and Google.com have emerged to be the worldwide leaders in sales but other companies such as Staples and Dell are making serious money from it too. In time, all companies will have their own ecommerce divisions.