This business principle is quite probably one of the marketing rules that real estate professionals and salesmen and women seem to neglect almost everyday. It is an element of selling that is very crucial and should be considered with a a lot of priority. If you don’t focus on this aspect of your real estate marketing plan you are leaving large sums of revenue on the table, an easy meal for any other sales predator to grab.
Keeping in Contact is Extremely Important
Of course, what I am trying to point out is keeping in contact with people that you have already sold real estate to is extremely important and you need to keep your exclusive real estate leads as exclusive as possible. This is an marketing mistake by quite a few sales people, especially in the real estate business because most Realors think that once the deal is complete, the customer is of little use to them. This is a big, fat mistake and in this article, I am going to explain to you how to use marketing and technology to stay in touch with your business contacts, and allow you to get more of them while making sales and gaining more customers.
Market Back to Your Prospects
Most marketing experts say that if you are going to make it as a sales pro, then you should market back to your prospects and allow them to hear from you on average 7 to 13 times a year. Direct mail could be be the most successful tool if you know how to do it right. Sending announcement cards, Thanksgiving Day cards, festival cards or any other special occasion you can use to connect or contact with your clients and former customers is a marvelous method to keep alive in their minds that you are there for them.
There are several reasons for doing these real estate marketing tasks: More prospects, more listings and more commissions and sales!
You can also use email software to keep in constant contact with your valued clients. Email use remains one of the cheapest ways to market to clients you have already done deals with. Currently, the mortgage brokers are dishing out lower interest rates, not just in the areas of selling homes, but also refinancing them as well. An informative and concise email could very easily broadcast to your previous customers and real estate leads about this awesome investment vehicle.
Email is Still Very Cheap
Since firing out mass email is still comparitively cheap, you can send them a well written message every other day or so broadcasting to them about important real estate news. So, respectively, the number of times you could send a newsletter or message to them through the use of email is 52 times. Any other holiday besides Christmas should be considered for contact as well.
The reason you may ignore the Christmas rush is because they will get too much correspondence anyway, therefore your newsletter will possibly be ignored. However, you may possibly send out cards for just about any holiday or occasion you can think of. So, you may want to add at least another 7 to 12 times to that. Don’t forget, you could send out a message about twice a year just to say “hi”. Let’s not overlook Facebook and Twitter and other methods and modes of contacting or getting a hold of them. All said and done, you could have connected with them somewhere around 60 to 70 times during the duration of year!
- Social Media For Real Estate & Mortgage Ebook #2 (passivecashmentors.com)
Using Email to Stay in Touch with Past Real Estate Clients by Steve