Archive | 2011

5 Salon marketing ideas

Salon marketing photo

Photo by x1klima

Salon Marketing Idea 1: Market for target groups. Decide what target groups you want to market your idea for, Determine age group, racial demographic, and gender demographic. When addressing a certain age demographic, ensure you are using euphemisms that are common within that generation. Specifically, avoid using uncommon terms and un-relatable models. When attempting to appeal to a racial demographic, it is important to be very wary of use of stereotypes and offensive terminology. Always think in a politically correct sense, and appeal to certain cultural norms and styles so as not to offend any particular groups.

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Salon Marketing Idea 2: Use visuals. Use stunning visuals that are simple, yet eye catching. Focus on making your salon’s styles the focal point. When using models for a certain demographic, ensure that you are using someone of the correct age, style, and race. Again, try your best to avoid any stereotypes and offensive focal points. It is important to ensure that you display as much of your best work as possible in these visual designs, as well as your prices, work times, and shop hours. Always remember to keep updating your visuals as your styles change.

Salon Marketing Idea 3: Expand your marketing media. Utilize the internet, print, TV, and Radio as best you can. Social media Such as Facebook marketing and Twitter can also be utilized to expand your services to a larger group of people, and can be easily shared amongst social groups. Don’t be afraid to put your ad in the local paper or buy and sell, people do still read them and you can attract an older demographic from the print media. TV and radio will be the most effective as they are the most commonly seen and heard. People spend upwards of hours in their cars and in their living rooms. If you can afford it, your best bet will be with TV and Radio.

Salon Marketing Idea 4: Hire a diverse staff with a wide range of skills. It is important when choosing employees, that you hire a diverse group of people who have experience in a wide variety of styling. The more services you can offer, the more potential clients you will have. Post all of your services and service prices clearly and openly. Ensure all of your staff has the proper certifications for the services you are offering. If they don’t, don’t offer the service until they have proof.

Salon Marketing Idea 5: Put strict policies regarding staff-client relations in place. Enforce a policy of professional, yet kind demeanor among all employees. Always ensure that your employees are tolerant of all cultures and races, and are not a part of any anti-racial groups. Try to foster an environment of friendship among employees and clients, and do your best to keep the team strong and happy together. When conflicts do arise, ensure they are dealt with to the full extent, never leave anything un-done. When resolving conflicts between staff and clients, it is important to be as sensitive to the client as possible.

Salon marketing is an important part of your salon business plan, and you should focus a significant amount of attention to it. After all, you need new clients and beside word of mouth, effective marketing is the only way to bring them in!

Web Design Tips That Maximize Profits

Web Design Tips photo

Photo by Elijah

From the simple text-based site of old to the multi-media rich sites of today that are so elegant and interactive, web design has certainly advanced substantially. People have experienced a huge dependency on the Internet for business and for pleasure. It’s natural that websites would want to add even more interactivity to be more engaging to their visitors.

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The dependency on websites even has a huge impact on the languages we use for developing our web pages. Today we have popular languages such as PHP, Java, ASP, HTML/CSS, and Perl, and these have all evolved quite a lot. They are stronger than ever and support a lot more interactivity. To sum it up we should take a minute to consider what adds up to a desirable site? What elements should web designers be aware of in order to design great sites? There are many elements involved with web design but for simplicity we will cover these main four:

1 – Image & Rich Media

2 – Color Combination

3 – Styling

4 – Layout & Structure

As stated before this standard has evolved quite a bit over time. Today we can see many sites that are enriched with slide-shows, high definition images, audios, videos, and banners. That said, there are also some that represent a clean and simplistic style. The use of images along with multi-media will mostly depend on the goal of your website. To design a site aimed at entertainment would definitely call for rich media and images, but one designed for a social organization calls for something with a simplistic feel.

Color Combination – This is probably about the second most important aspect of design because it carries the look and the feel of your entire page. Traditionally each color sets a specific feel or type of recognition. Green is preferred by organization engaging in products/services that are environmentally friendly. Pink always defines femininity. Red is robust while yellow will signify classified businesses or advertisement.

Styling – This refers to how you use a stylesheet and related elements for your web design. You cannot design a web page to perfection and not use stylesheets. This is the soul of web design. Using styling intelligently adds life to even a dull and boring web design. Today we are able to use HTML5 and CSS3 for styling our web pages. These have a broad scope and could even replace Flash when used properly.

Layout and Structure – This is without a doubt one of the top elements for web design. This is basically how the various elements on your pages get placed. Creating a sketch of your layout and then getting an approval from your client is a smart move. You need to ask questions like: “where will I keep the navigation?” “Where should the contact form go?” “How many columns on my pages?”

If a designer focuses on the four main elements for web design, their site is bound to meet with client expectations.

Kevin Pritchard is a contributor for clickdiscounts where you can find some interesting vouchers to help you make some savings in your everyday life.

Radiate The Spirit Of Christmas Through Printed Envelopes

The holiday season is just around the corner. Giving Christmas cards to friends and loved ones is one tradition that every individual find very special. Printed envelopes add something special.

Though simple, the thought of being remembered during Christmas simply moves us emotionally. Printed envelopes can add to the festivities the holidays has to offer.

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Colour, simple prints to elegant prints, the envelopes used for the Christmas card can be a sign of what your emotion wants to convey. It adds up to the thought of being cared, loved, and cherished and most of all being remembered during this holiday season.

The recipient of your card will definitely feel the warmth of your emotion upon seeing the printed envelope as if a big print of affection is embossed in the envelope.

Despite the advance technologies the modern world has to offer in relaying our messages to our loved ones who are far from us like the internet or mobile phone services, there is nothing compared to a hand written card sealed safely inside print envelopes.

You can consider the print envelope as a sealed token of your affection that protects the message of your heart for your family members, friends and relatives during Christmas.

Kinds of printed envelope that you may want to consider that will best protect your beloved Christmas card:

• .Custom made envelope – You can have your envelope customized for an added personal touch. You can choose the colour, weight and material.

Printed envelope – You can have your envelope printed which is available in 6 colours and choose the face or flap and even the reverse side of the envelope to be printed.

Donation and gift aid envelopes – You can also have your charity personalized envelope. This way, your sympathy and heartfelt concern for the needy can be easily radiated with the choice of colour and print of the envelope.

Business envelope – During this holiday season, your business envelope can adapt to the Christmas spirit the holiday season brings. Let your customers feel the festivities even through your own business transactions.

Direct mail envelope – Personalizing your direct mail envelope to anybody simply projects your personality. Create your own print envelope this season and send a Christmas card to your loved ones.

Recycled envelope – You can also choose a recycled envelope and be environmentally friendly. Prints and colours vary to accommodate your mood for the season.

Coloured envelope – There is also a collared envelope to match your style and taste in addressing your recipient for that distinct relay of message.

An envelope is relatively important for a sealed message of love this Christmas season. A coloured and printed envelope projects and radiates our emotions.Send a Christmas card with a print envelope this holiday season to your loved ones, friends, family members, relatives and even your business associates and customers. Christmas cards and printed envelopes, simple yet mellow dramatic. Let the spirit of Christmas be felt by everyone this holiday season.

5 Ways of Using Guest Posts to Promote Your Travel Site

Using Guest Posts photo

Photo by freeblogphotos

Have you thought of using guest posts for spreading your travel business to the different parts of the world? Well, guest posting is an effective approach for publishing original articles related to your niche for providing useful information. If the readers like your articles, they surely do not mind saying ‘yes’ by clicking the link to your business site. So, in this way, you get both readers and popularity for spreading your business like fire quickly and easily. Do you realize one more benefit of guest posts? Apart from increasing traffic, it develops your brand online. So, let us now take a look on those five ways of using guest posts, which can aid you in promoting your business.

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Fetching the Potential Traffic

This is the very first and basic way of using the guest posts. Although the focus is on bringing some potential visitors to your travel site, the most vital factor that plays a role is quality and original content that should be interesting as well as useful for the readers. Therefore, do not think of giving spun or just rephrased content. The bottom line is that if the readers find your articles or posts useful, they will surely click the link present in your bio area, which means diverting online traffic successfully to your own travel site.

Getting New Acquaintances

Go for guest posting and you can open the doors of big opportunities for your business by inviting fellow Internet marketers. By more connections, you might come in contact with some potential associates who can offer you beneficial joint ventures. Last but not the least, the bloggers might comment on your blog and skills via which you can improve yourself further.

Taking the Advantage of Social Media

Nowadays, the platform of social media has become so powerful that even big companies like the ones under Fortune 500 have their own personal presence on sites such as Facebook. The reason is very clear: Quick traffic generation via social media marketing. If you choose to guest post on these sites, you can really enjoy some exciting benefits. Moreover, the authority web sites having a good social media reputation can also be a good way for guest posting. Technically, your posts will be shared among their Facebook pages and Twitter followers for driving some huge traffic to your site.

Going with SEO

Building links for your travel site is essential for appearing with a higher rank on the search engine pages to get high traffic volume. We all know that the search engines offer a rank to a site according to its original content, keywords in use, and quality links to it. One way to get the links is from the blogs that are related to your own niche. Interestingly, guest posting allow you to do this quite easily. As a tip, ensure that you go for blogs having some good Alexa rank.

Building Online Status

If you choose some famous blogs for guest posting, you shall finally see yourself as an expert in your niche. This fame, later, works as a marketing tool for your business site. However, this is totally dependent on how useful and effective your articles are!

These are only some of the benefits that are associated with guest posting and there are many more ways that your business can benefit from guest posting. The only thing that you will need to make sure is that you will be writing some really good content that will be really useful for the target blog.

What do you think of guest posting? Is it a viable solution to promote your site? Please use the comments section to share your own views.

Charles works as the marketing executive of mega.co.uk where you can find some interesting travel deals. Indeed there are various discount codes from Mega.co.uk that should be interesting to consider if you want to decrease your travel budget.

What Should Your Med Spa Marketing Look Like?

Different spas offer different treatments usually designed to relax you, and a med spa is no different. But what should your med spa marketing look like and will it be different than that of a day spa?

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Although a med spa marketing campaign and a day spa marketing campaign will share some things, it’s important that your med spa marketing target what it is the med spa could do for potential clients.

Each of us probably has a different idea of what a med spa should offer them. You can try to decide what your marketing is going to target by having a look at your current clientele and determine what they find special about your med spa. Not sure? Why not do a questionnaire? Entice them to participate by offering something “free.” It can become a valuable tool for you.

Many times people don’t even know what to expect from a med spa so if they were looking for a spa day to relax they might not even look at a med spa assuming it was a totally different type of spa. If your med spa has medical doctors let their credentials be known, and let your potential clients know what it is they offer for services. You can also promote medical breakthroughs and medical treatments as part of your med spa marketing campaign.

Therefore part of your marketing campaign could be to educate and thus grown your clientele. The internet is a great place to do that. You can run your own website, and you can also post on many forums. It’s an affordable marketing strategy that can help grow your business. After all how is someone supposed to choose a med spa if they don’t know what benefits has to offer?

Other med spa marketing tools to consider are brochures, a column in your local newspaper, radio, magazines, television, or trade shows to name just a few. Of course, you always use print ads, but do make sure you message is clear, concise, and offers something that will make you stand out from the competition.

As a med spa you likely have a larger budget for your marketing campaign, so it’s important that you get value for that budget. You can easily spend the money and not get the results you should. The way to ensure this doesn’t happen is to create your marketing plan, implement it, track it, and analyze it. Then you can keep you med spa marketing that is working and get rid of what is not.

Where Do Most Businesses Get Their Computers Fixed?

Businesses Get Their Computers Fixed photo

Photo by Michael Vadon

Individuals from time to time will need to use a business computer services company to get their computer back up and running. Many companies resort to using external IT services instead of having their own internal teams. In this article I’ll step through why this is a popular modern trend and Where Do Most Businesses Get Their Computers Fixed?

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The standard approach to take when a PC fails

If possible, try to do your research before something breaks. You should only look into using computer consulting services that have a solid reputation, but only after researching for yourself how the problem might be fixed. This is crucial as the cost of calling an external consultants to fix PC’s can be expensive.

One way of working around this is having an ongoing maintenance contract with external consultants. In fact, this is the most common approach taken by small business owners.

Looking for good computer consulting service companies

You can search online reviews, ask friends and check with the Better Business Bureau to see what others have to say about different computer consulting services companies. Once you have narrowed down your list you will want to call each company to find out about their services. You should research typical costs and their customer support options.

If you have extensive and complicated computer needs then you will want to make sure they are able to offer you the troubleshooting services you may require. Asking about their turn around time will ensure that you are not stuck without a working computer for any extended period of time.

In a large computer company you may find that not all the computer technicians are as skilled as other ones. If you come across someone who you find to be very knowledgeable and skilled you may want to start asking for that technician by name when you are placing a service call to the company.

Focus on getting effective and rapid customer service requirements

You can get an idea of the customer service and skill level of a computer consulting firm by hiring them to do a small and easy task such as anti virus updates or other easy fixes. If you are unsatisfied with the results on such a simple task than it is likely better to look for another computer company to fix any major problems that occur.

In conclusion there are many computer companies out there that can help fix your computer. You will find single man companies that are set up out of someones home all the way to a multinational corporation that provides technical support. Size is not what matters in this field it is the skills and customer support that is provided that will be the key to choosing the right company for your computer needs.

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