Every restaurant owner wants their business to be successful and searches for cost effective ways to promote their establishment. The Internet has proven to be both an affordable and valuable tool for marketing restaurants of all sizes across the nation. Are you using that tool in the most effective way possible?
Start with a Well Designed Website
Many customers may find you through an online search for restaurants near their current location. If you have a website that is both visually appealing and user-friendly, it makes your restaurant more desirable to consumers. On the other hand, a poorly designed website can be a turnoff to many. If customers have difficulty navigating through the menu, or can’t find pertinent information such as your phone number, hours, or directions to your restaurant, it’s easier for them to visit a different restaurant’s site than to try to decipher yours.
Many consumers checking out websites for potential restaurants also want to see comments from previous customers. Did you know that nearly 85% of American consumers say their purchasing decisions have been influenced by online reviews from other customers? An area for customer comments is a valuable addition to your website.
Use Your Website to Gather Info for an Email Marketing Campaign
Regularly staying in touch with your customers is a great way to keep your restaurant on their minds. Ask customers to include their email address when they post comments on your website. Encourage them to supply their email info so you can keep them informed of specials or send them coupons that will draw them back to your business. You can use autoresponders to follow up with the promised coupons. Frequent communication with your customers is an effective way to promote their loyalty and boost your business.
Use Your Website to Make Doing Business with You Easy
Today’s busy consumers are multi-taskers and always seeking ways to save time. When you provide a restaurant web design that allows customers to make reservations while they are sitting at the dentist office or place a carryout order during a conference call, they will take advantage of those timesaving services. Then they’ll tell their friends how convenient it was to do business with your restaurant.
Find out more about New Jersey restaurant web design and marketing your restaurant online. Your customers will eat it up.
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Tips for Marketing Your Restaurant Online by Steve