Many companies that work with the college age demographic market at spring break events/locations inside and outside of the US. One effective way to market to this crowd is to brand several inflatable beer pong tables with your company’s logo and strategically place them into the spring break scene. In general, beer pongs popularity among the college age demographic is enormous: According to recent studies that surveyed approximately 6,000 college students, 7 of 10 students play the game! The novelty of playing beer pong in water never fails to impress this market and tends to attract a consistent crowd of spectators. Here is why this technique tends to be effective
- When people see the inflatable beer pong tables they are going to be feeling good… they are on spring break! They will be outside, in the water (probably in the sun) with friends. By inserting your company logo/message into this atmosphere, there is an automatic positive association that is created.
- The inflatable pong tables (and by default your brand/logo) will receive repetitive use in a variety of scenes : Ocean, pool, lake, river etc. This has the effect of creating residual positive impressions.
- No promotion or sales team is needed! These inflatable beer pong tables will do the work for you because people already love beer pong so they will naturally use them and gather around to watch. Beer pong is by nature a social game!
- You may want to co-brand a beer pong table with a spring break company so that you may lower your cost and have the spring break company use the tables at large events, giving your brand plenty of coverage. If you cannot get a spring break company on board, consider gifting the tables instead. The amount of impressions created due to spring break companies access to your demographic will be well worth the investment.
Beer pong is the most popular party game in the country, hands down. This can be used to leverage your brand and its ability to draw in the associated college/young professional demographic. All you need are some inflatable tables and the appropriate spring break scene. To get this done, simply identify and contact (via google) one of the major beer pong table companies and customize a handful of inflatable tables. You’ll be amazed by the positive response!
- Custom Beer Pong Tables as Great Trade Show Displays (gotfreebusinesscards.com)
- How to use Beer Pong Tables as a Marketing Medium (gotbusinesscards.info)