Archive | April 12, 2011

Calling On People For Investing In Africa

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Before investing in Africa, a little background research might be called for.  In order to successfully invest in Africa or in any other place, it is important to know which areas a person should invest in to ensure that the money will not go to waste.  Making an investment entails a lot of sacrifice, time, effort, and of course, capital (or money).  It takes a lot of patience as well when choosing where to invest.  Investing is not a small task to do, but for those who know where to invest, the gains and benefits are numerous and truly overwhelming.

A lot of experts are encouraging people to come and invest in Africa.  It does not matter if the person is a foreigner or a local resident, but the African continent needs people who are willing to invest on African soil.  The process of investing in Africa is actually very profitable, especially if the investor knows where to invest.  Before, most investors would put their investments in the natural resources or the raw materials that the African continent provides.  But nowadays, more and more investors invest in the other areas such as manufacturing, telecommunications, real estate, tourism, and other areas.

As far as investing in Africa goes, it is not so surprising that many people are hesitant to go and invest in Africa.  With the turmoil going on and still continuing in some parts of Africa, many might think that Africa is not fit to put an investment into.  This is a fallacy because in spite of the happenings, the African economy continues to show signs of progress.  There are other places in Africa that are not part of the commotion, and they are the ones responsible for keeping the economy alive.  These are the places where most investors like to invest in.

It is important to keep in mind that the African economy is alive.  The act of investing in Africa will go a long way to helping the African continent to stay alive and to keep developing.  China has already taken the first step to invest in Africa, even amidst the chaos going on.  The African continent does not stop with the natural resources as an area of investment, but other areas as well.  These areas include tourism, real estate, retail, financial services, and many more.  With the recovering economy of Africa, progress is within an arm’s reach. Whatever goals that the African continent sets could now be easily reached, with the help of investors.

What’s The Real Deal With Putting Your Business On Facebook?

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Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

Boosting your business network by proper usage of your business card

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Are you a new business owner? What is the first thing that you should do as a new business owner? Well, the simple answer to this question is to invest money in getting business cards. If you want to boost the visibility of your business and make it popular, you must use business cards. A quality business card has lots of advantages and it serves more than one purpose for the business owner. Business cards are an effective tool for a business owner to boost communication with a client and enhance the profitability of his organization. An owner can easily maintain a balance between his investment and expenditure and avoid falling into the debt trap. Here are some important networking tips for you to accelerate the growth of your business organization.

Always carry it when you’re out: Before you leave home, your checklist must include your business cards. Any possibility of a ‘per chance’ meeting is an opportunity that can be materialized. Even if you’re going out for a morning run or a quick trip, you must carry a business card to increase your network. Make sure you always ask yourself whether or not you’re carrying these cards before you leave your home.

Insert the business card when you mail bill payments: Just as bills contain advertisements of various things, why can’t you advertise or promote your skills or business services the same way? Insert your online business card while you’re mailing your credit card bill payments. This will help the credit card company to know about your organization and he may get back to you when need arises. Never undervalue the power of networking and maintain a powerful networking attitude to ensure continued commercial success.

Use proper business card etiquettes: You must maintain a particular etiquette when you exchange business cards with a person. Always ask for a business card when you give yours. When the person offers, don’t just put it into your pocket as this may seem to be a rude gesture. Make the person feel that his business card is important for you by looking at it for few seconds. Demonstrate a sincere interest in the organization of the other person to expect the same.

Use them throughout the marketing process: When you start your new business organization, it is most likely that you will execute a successful marketing program to ensure better visibility of the company and better profits in the line. Place your business cards in the letters that are going to your clients as this will help you gain attention of the greatest clients and make yourself known to them. You can augment your company profits and safeguard yourself against the business debt disaster.

In the business world, it is not always what you know but who you know. Meeting different people a day is normal but keeping a track of whom you are meeting can be a tough proposition. Business cards are the key. They should never be wasted and must be used properly. It will help you target the best people who can contribute to the profits of your business and enable you to stay away from business debts by preserving a balance between the business investment and revenue.

Contributed By: DebtCC Community

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