Archive | May, 2011

Business Ideas: Learning Internet Marketing

Learning Internet Marketing photo

Photo by mkhmarketing

Internet Marketing can be a very difficult practice to learn but with a lot of time and patience and of course research, you can be on your way to making a low maintenance income each month. There are several different areas in Internet marketing that you can choose from. The key is to do the research and choose which one you are most likely to stick to and execute that plan. Finding the best business ideas for Internet marketing can be very tricky. You first need to know that the income is not going to come right away. It could take months and months before you see a single penny.

Starting a blog or website and adding articles to it is a great business idea and the first step to a steady income. Once you have established a website and a meaning for it and once the website is aged long enough, you can eventually start adding your advertisements. You can use Google,Amazon or eBay for advertisements. Google pays per click and the other 2 normally pay a percentage of what a customer spends by clicking on the advertisements placed on your website or blog.

Search engine optimization is one thing that many people have problems with when getting into Internet Marketing. You get paid more depending on how much traffic is getting to your website. To ensure that you are getting traffic you can either buy the traffic or create it yourself by building links and ensuring that Google and the main search engines recognize your websites. By using different keywords and linking to the main pages on your website, you can rank your website number one in the different search engines. If someone searches for your keywords and you land on the first page of the search engine, they are most likely to land on your page. If more and more people land on your page, your chances for getting clicks increases and so does your chances of a steady income. Learning Internet marketing can be exciting and overwhelming, but with a lot of time and patience, you can be on your way to a steady income.

How To Structure A Business Proposal

Structure A Business Proposal

Image via Wikipedia

The key to writing a good business proposal is satisfying the needs and requirements from the request for proposal (RFP). The basic structure of your proposal should include an executive summary, followed by all of your supporting/backup information.

When the customer is reading your business proposals they may only get as far as the initial executive summary. Therefore this section needs to be very punchy and include details of the exact approach and delivery techniques you use for executing their new business ideas. You want to make sure it satisfies all the key requirements detailed in their RFP. This is not an opportunity to promote extraneous information which the customer may not be interested in.

The remainder of the document (i.e. the second section) includes all the supporting data and information. It should highlight who will actually perform the work, the management techniques being used, the list of work activities that need to be done, initial costing analysis, delivery expectations, production approaches, reporting techniques and monitoring/evaluation criteria.

It is commonplace these days to include an appendix section for any in-depth data. This is often done for including lists of who will do the work or in-depth cost information. You should always realize that many executives reading the business proposal will only get as far as the executive summary. Therefore each section needs to be lead on from the next and stay as concise as possible.

With an initial draft of the business proposal complete you should then use the evaluation criteria (in the RFP) to establish its current score. This will give you a baseline on which to improve further drafts. With this in mind, you should always be trying to get rid of generalities or global truths. Always focus back on the needs/benefits which the customer is looking for and explain clearly how your company’s the right one for completing this work.

Small Businesses Reluctant to Go Mobile

Small Businesses Reluctant to Go Mobile

Image via Wikipedia

Although mobile marketing has long been deemed as the future, and even the present, of marketing, it seems like small businesses are not that eager to adapt mobile marketing strategies. This is in the midst of so many mobile marketing activities that have been tailored to work for small businesses. However, only a few have put these strategies to work according to the Small Business Success Index released by the Network Solutions and the University of Maryland.

This is not to say though that small businesses do not know about any of these mobile marketing strategies. Dissemination of information pertaining to these mobile marketing strategies have been effective and almost every entrepreneur knows about the existence of such strategies. In fact, 73 percent of small businesses know about utilizing text messages for marketing and 68 percent know about placing listings on location-based websites. But despite this, only a few small businesses have actually used these resources.

So what’s the deal? The January 2011 Index reveals that only 15 percent of proprietors of small businesses feel that the use of mobile marketing is “extremely” or “very valuable” to their business. At the same time, only 20 percent of the respondents feel that mobile marketing is “somewhat” valuable. Although this might be the opinions of small business owners, their opinions are contrary to what the recent statistics relating to the use and effectiveness of mobile marketing have revealed.

But for those small businesses which make use of mobile marketing strategies, the most utilized activity is posting listings on location-based websites. Almost 19 percent of respondents have reported of using the said activity. This is followed by the use of text messaging which is utilized by 9 percent of respondents while 7 percent have been making use of mobile websites.

Businesses who get hold of the recent findings of the 2011 Index should feel all the more encouraged to make use of mobile marketing strategies. This is because it more and more consumers have been subscribing to these activities. A small business’ entry in a mobile marketing avenue which is not yet filled with so many competing businesses will only give the said business a bold advantage. The convenience of having a mobile website which busy customers can access wherever and whenever coupled with the growing number of smart phone owners is enough reason for small businesses to invest in mobile marketing strategies as early as now.

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing

Management Leadership Skills | Fundamental Qualities Found In Good Leaders

Management Leadership Skills photo

Photo by MilitaryHealth

Do your management leadership skills need improvement? The key way of doing this is understanding the traits and characteristics in good leadership and then establishing what weaknesses you may have your own style and techniques.

  • Strong managers realize that their decisions will not be accepted by all people. It is important not to compromise your decisions especially when you have made choices based on sound fundamental data and information.
  • Management should always question the advice of others. This applies especially in modern organizations where advisers and business development consulting teams are often used. While you may not be able to understand all the technicalities of running a modern organization, you should have good reactions about what suggestions and advice will work, and what will not.
  • Good managers are always open to feedback. This includes criticism and advice. A good feedback channel allows you to dynamically alter decisions and be well informed about the correct types of decisions and opportunities you can make within the company.
  • Good leaders never lose sight of what the capabilities & staff within the firm which have made it successful. These individuals, as well as capabilities, should always be encouraged and fostered within the company.
  • Strong leaders keep an eye on the day-to-day running of the business as well as long-term planning horizons. Many management leadership skills focus on planning for months or years in advance up then lose sight of some of the day-to-day problems, issues and complexities of running a business. You need to keep an eye on both.
  • Good leaders are always establishing where the next opportunity or threat is going to come from. Staying alert and researching different opportunities at key part of any manager’s role to ensure the ongoing success of your company. Threats can come from economic, political and competitive dangers, all of which can have a negative impact on your company.

How HRMS Software Can Be Beneficial to Companies

A lot of case studies have proven that the employee base aspect of any company is not only the most dynamic, but also one of the most important aspects of a business. If you are brewing any sort of business plan, then it is important that you come up with a list of the top aspects that you need to consider. Notwithstanding the importance of every other aspect, there is no denying that some aspects weigh more than the rest.

Top managements pick, from among the throngs of applicants, those who are highly qualified and best fits the required job description. Any company’s ability to pick employees who can perform tasks efficiently and effectively speaks greatly of how a company is able to build leaders as well. However, the efficiency is not learned overnight. A company’s success depends highly on how the employees are developed into becoming leaders and competent members of the business world because lack of training can hurt both standing and services. Incompetency can bring a company down. Thus, it is important to pay attention to details early on.

To attend to these details, managements set up a department called the Human Resources Department. The HR department covers the role, needs, and even penalties of each employee. The management recognizes and more importantly, appreciates the major position – and liability – of employees and hence, they set up the HR department to do this. The HR department centers on employees and their need for trainings and seminars, and even for rewards like promotions and rise in salary. Somehow, the HR people work the magic to make the terms and demands of the upper management and the employees correspond with each other for the better of the company.

Thanks to technology, HR software has been developed to track employee data. The HR software can make it simpler for the HR department to collect data and information about the employee and better evaluate his status and needs for training or promotion. Regardless of the company size, Human Resource Management System software can be of great benefit.

HRMS software allows the management to access data that may help them better stipulate for the necessary rewards and trainings. Efficient tracking of data makes for an effective HR department, and an effective HR department builds better employees. Common sense dictates that better employees produces positive output, and superb output rates create greater opportunities for success.

What Is Search Engine Optimization (SEO)?

Search Engine Optimization photo

Search engine optimization is an effective marketing strategy that helps search engines find and rank your site higher than your competitions’. Search engine optimization allows customers to quickly find the services or products that they are looking for, thereby increasing your business’s sales and ROI.

Search engine optimization usually takes into account what people are searching for online, which search engines are preferred, and which keywords your competitors are using to attract business. An SEO specialist can then utilize this information to ensure that your company’s website is viewed often and is efficiently attracting your target audience.

The vast majority of shoppers search for their products or services online and usually never get past the first couple of pages on a search engine’s results. This is why it is so important to have a professional website and online brand awareness. Search engine optimization services will ensure that your business’s website is as high on the search results as possible to ensure that more people are viewing it. Along with helping customers to easily find your business, SEO services will also help to build the trustworthiness of your business. If customers find your business at the top of a search result, they will be more likely to feel confident about working with your business.

For the most reliable search engine optimization services possible, consider working with a professional online marketing company. They can take care of all of the advertising and marketing work for your business so that you don’t have to worry about it. Search engine optimization is ideal for businesses of all sizes. There are a number of factors to consider to ensure your business’s SEO success. A qualified marketing company can provide your business with the right marketing and SEO solutions to fit your business’s unique situation and budget.

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