When reaching out to your local community, it is often essential to use a variety of dental marketing ideas. In particular, this means you need to combine some of the traditional advertising methods along with web-based or digital approaches. There is no one correct mix for these approaches. You simply have to try out different methods and see which brings in the most customers.
Begin with your own website. This forms the backbone of your digital marketing strategy. It should be included on all marketing materials you produce and the website itself should give clear details as regards the location, offers and staff credentials. Promote this effectively through adding your website details to key web directories, Google maps, online phone directories, large dental organization websites, etc. some initial promotion will actually pay off in the long-term.
Top-quality customer service will also be one of the most effective marketing tools you can use. It ensures that your customers leave after appointments more satisfied, and more likely to inform others of the good service you provide. The key to getting this right is having a complete examination for all patients initial visits. Back this up by having a follow-up system (via e-mail, letter or phone) to reach out to your patients and establish if there are any problems or subsequent issues with the service you provided. Consider using patient referral programs to let your existing customer base benefit too from sending you on new patients.
Finally, local community members are best targeted true more traditional dental marketing ideas. Two key ways of doing this is to put advertisements on local radio stations and inside press advertisements of community newspapers. The key to getting this right is to ensure you have the location information clearly sets out, special offers are provided does in order to entice customers and that you explicitly state what key services are provided by your dental practice.
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