Archive | December, 2011

5 Salon marketing ideas

Salon marketing photo

Photo by x1klima

Salon Marketing Idea 1: Market for target groups. Decide what target groups you want to market your idea for, Determine age group, racial demographic, and gender demographic. When addressing a certain age demographic, ensure you are using euphemisms that are common within that generation. Specifically, avoid using uncommon terms and un-relatable models. When attempting to appeal to a racial demographic, it is important to be very wary of use of stereotypes and offensive terminology. Always think in a politically correct sense, and appeal to certain cultural norms and styles so as not to offend any particular groups.

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Salon Marketing Idea 2: Use visuals. Use stunning visuals that are simple, yet eye catching. Focus on making your salon’s styles the focal point. When using models for a certain demographic, ensure that you are using someone of the correct age, style, and race. Again, try your best to avoid any stereotypes and offensive focal points. It is important to ensure that you display as much of your best work as possible in these visual designs, as well as your prices, work times, and shop hours. Always remember to keep updating your visuals as your styles change.

Salon Marketing Idea 3: Expand your marketing media. Utilize the internet, print, TV, and Radio as best you can. Social media Such as Facebook marketing and Twitter can also be utilized to expand your services to a larger group of people, and can be easily shared amongst social groups. Don’t be afraid to put your ad in the local paper or buy and sell, people do still read them and you can attract an older demographic from the print media. TV and radio will be the most effective as they are the most commonly seen and heard. People spend upwards of hours in their cars and in their living rooms. If you can afford it, your best bet will be with TV and Radio.

Salon Marketing Idea 4: Hire a diverse staff with a wide range of skills. It is important when choosing employees, that you hire a diverse group of people who have experience in a wide variety of styling. The more services you can offer, the more potential clients you will have. Post all of your services and service prices clearly and openly. Ensure all of your staff has the proper certifications for the services you are offering. If they don’t, don’t offer the service until they have proof.

Salon Marketing Idea 5: Put strict policies regarding staff-client relations in place. Enforce a policy of professional, yet kind demeanor among all employees. Always ensure that your employees are tolerant of all cultures and races, and are not a part of any anti-racial groups. Try to foster an environment of friendship among employees and clients, and do your best to keep the team strong and happy together. When conflicts do arise, ensure they are dealt with to the full extent, never leave anything un-done. When resolving conflicts between staff and clients, it is important to be as sensitive to the client as possible.

Salon marketing is an important part of your salon business plan, and you should focus a significant amount of attention to it. After all, you need new clients and beside word of mouth, effective marketing is the only way to bring them in!

Web Design Tips That Maximize Profits

Web Design Tips photo

Photo by Elijah

From the simple text-based site of old to the multi-media rich sites of today that are so elegant and interactive, web design has certainly advanced substantially. People have experienced a huge dependency on the Internet for business and for pleasure. It’s natural that websites would want to add even more interactivity to be more engaging to their visitors.

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The dependency on websites even has a huge impact on the languages we use for developing our web pages. Today we have popular languages such as PHP, Java, ASP, HTML/CSS, and Perl, and these have all evolved quite a lot. They are stronger than ever and support a lot more interactivity. To sum it up we should take a minute to consider what adds up to a desirable site? What elements should web designers be aware of in order to design great sites? There are many elements involved with web design but for simplicity we will cover these main four:

1 – Image & Rich Media

2 – Color Combination

3 – Styling

4 – Layout & Structure

As stated before this standard has evolved quite a bit over time. Today we can see many sites that are enriched with slide-shows, high definition images, audios, videos, and banners. That said, there are also some that represent a clean and simplistic style. The use of images along with multi-media will mostly depend on the goal of your website. To design a site aimed at entertainment would definitely call for rich media and images, but one designed for a social organization calls for something with a simplistic feel.

Color Combination – This is probably about the second most important aspect of design because it carries the look and the feel of your entire page. Traditionally each color sets a specific feel or type of recognition. Green is preferred by organization engaging in products/services that are environmentally friendly. Pink always defines femininity. Red is robust while yellow will signify classified businesses or advertisement.

Styling – This refers to how you use a stylesheet and related elements for your web design. You cannot design a web page to perfection and not use stylesheets. This is the soul of web design. Using styling intelligently adds life to even a dull and boring web design. Today we are able to use HTML5 and CSS3 for styling our web pages. These have a broad scope and could even replace Flash when used properly.

Layout and Structure – This is without a doubt one of the top elements for web design. This is basically how the various elements on your pages get placed. Creating a sketch of your layout and then getting an approval from your client is a smart move. You need to ask questions like: “where will I keep the navigation?” “Where should the contact form go?” “How many columns on my pages?”

If a designer focuses on the four main elements for web design, their site is bound to meet with client expectations.

Kevin Pritchard is a contributor for clickdiscounts where you can find some interesting vouchers to help you make some savings in your everyday life.

Radiate The Spirit Of Christmas Through Printed Envelopes

The holiday season is just around the corner. Giving Christmas cards to friends and loved ones is one tradition that every individual find very special. Printed envelopes add something special.

Though simple, the thought of being remembered during Christmas simply moves us emotionally. Printed envelopes can add to the festivities the holidays has to offer.

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Colour, simple prints to elegant prints, the envelopes used for the Christmas card can be a sign of what your emotion wants to convey. It adds up to the thought of being cared, loved, and cherished and most of all being remembered during this holiday season.

The recipient of your card will definitely feel the warmth of your emotion upon seeing the printed envelope as if a big print of affection is embossed in the envelope.

Despite the advance technologies the modern world has to offer in relaying our messages to our loved ones who are far from us like the internet or mobile phone services, there is nothing compared to a hand written card sealed safely inside print envelopes.

You can consider the print envelope as a sealed token of your affection that protects the message of your heart for your family members, friends and relatives during Christmas.

Kinds of printed envelope that you may want to consider that will best protect your beloved Christmas card:

• .Custom made envelope – You can have your envelope customized for an added personal touch. You can choose the colour, weight and material.

Printed envelope – You can have your envelope printed which is available in 6 colours and choose the face or flap and even the reverse side of the envelope to be printed.

Donation and gift aid envelopes – You can also have your charity personalized envelope. This way, your sympathy and heartfelt concern for the needy can be easily radiated with the choice of colour and print of the envelope.

Business envelope – During this holiday season, your business envelope can adapt to the Christmas spirit the holiday season brings. Let your customers feel the festivities even through your own business transactions.

Direct mail envelope – Personalizing your direct mail envelope to anybody simply projects your personality. Create your own print envelope this season and send a Christmas card to your loved ones.

Recycled envelope – You can also choose a recycled envelope and be environmentally friendly. Prints and colours vary to accommodate your mood for the season.

Coloured envelope – There is also a collared envelope to match your style and taste in addressing your recipient for that distinct relay of message.

An envelope is relatively important for a sealed message of love this Christmas season. A coloured and printed envelope projects and radiates our emotions.Send a Christmas card with a print envelope this holiday season to your loved ones, friends, family members, relatives and even your business associates and customers. Christmas cards and printed envelopes, simple yet mellow dramatic. Let the spirit of Christmas be felt by everyone this holiday season.

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