Archive | January, 2012

What To Write : Working on your Content

Working on your Content photo

Photo by Do8y

Many who are able to start, run, and grow business know how important advertising is, especially when it comes to word of mouth techniques. The greatest amounts of business growth come from individuals simply hearing that a company exists and then investigating further into it. However, some companies may have a harder time knowing what to say to spark more curiosity about their company and to invite individuals to come and see what they have to offer. Since there is such a remarkable prevalence of information on the internet today, individuals can find precisely the company they are looking for with little effort. One of the best ways to increase the chances that a company will be found among the millions out there is through using a web copywriter. Web copywriters have specific skill sets that allow them to take the positive aspects of a company and present them in a clear and honest light, as well as utilize keywords and key phrases in order to help those who are searching for something specific to find it. Knowing what a sentence, word, or phrase will portray to several different audiences is precisely what all writers have the talent and training to see. This is also true of web copywriters. Through the utilization of these talents and experiences, copywriters can easily write articles, blogs, and many other types of written sources to present what a company wants to present in the best possible way.

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Persuasiveness and clarity are two of the most important aspects of writing, especially for those that wish to have individuals looking further into a company for the answers they are seeking. Whether a company provides a service, a product, or any mixture of the two, allowing writers to portray these aspects of a company as they benefit consumers is very helpful for a company. In addition to all of these benefits, creating certain percentages of keywords in a website blog or article also increases the chance that they will have of coming up on the first page of internet searches, which also dramatically increases their exposure to potential clients and consumers.  These articles, sometimes termed SEO articles, are the greatest way that companies can grow and assert that they are worthy of notice to all those that may have a specific need of a product or service. All in all, utilizing the skills that copywriters can provide, both on the web and through other services, can create untold opportunities for companies and businesses. In this way, both the web copywriter and company can have a mutually beneficial relationship while being able to bring goods and services to those who need them.

So, to add credibility to your business (and hopefully increase sales) be on the lookout for good copywriters to help you make the most of your online real estate.

How to build lists effectively?

How to build lists effectively?

If you are an online marketer, you will have to use various tools in order to explore the market fully. You cannot expect to reach the top by using a few selected tools. You will have to work on every sector of the target market and this can be only achieved by using various tools which will target different sectors of the market. You will have to make sure that no sector is unexplored.

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You will have to use list building along with the other marketing tools which you are using. The lists will help you to reach the potential and existing customers directly and your emails will not be treated as spam as well. You can easily promote your new products and give exclusive offers to the people who have subscribed to your lists.

Do Not Spam

A good list can be created easily. The important thing is to make sure that you are not spamming your lists. If you will do that, you will never be able to get the required attention from the subscribers. Also, most of the subscribers will unsubscribe and you will not be able to use the lists to a good effect. So make sure that whatever the size of your list is, do not send them the emails which they have not agreed to receive. Also make sure that you are not bombarding them with the emails. Send them regular emails but there is a difference between bombarding someone with emails and sending an email once in a while.

Get Consent

You can get the consent of the subscribers to receive weekly emails, daily emails or monthly emails and can then set them in a list accordingly. You will know which daily list is and which one is weekly. You can then send the emails to the list with the frequency that they have agreed to. This will help you to maintain better emailing lists and you will build the lists at the same time.

Market Research

In order to build effective lists, you will have to research the market. Knowing what the visitors need is be a great way to get their email addresses. You can provide them the exact thing which they need and can get their emails addresses.

Provide Quality Information

Also remember that if your website is updated regularly and is a niche leader, then the people interested in your products, services and information will naturally subscribe to your lists. The best thing to do in order to get more subscribers is to improve the website content and to make it an authority on the subject. The look of the website also matters a lot. The professional looking websites get more subscriptions whereas personal websites get lesser subscriptions.

So the main thing is to provide relative and quality information on your website and to make the design of the website professional looking. Similarly updating the website regularly is also equally important. If you are keeping these aspects in mind, then there is no reason that you will not end up with amazingly god and effective lists.

This article has been written by Kelly who is a financial writer that writes on topics such as commodity trading in order to help people improve their investment skills.

How To Benefit From Free Classified Ads

Free Classified Ads photo

Photo by engineroomblog

One of the biggest problems facing small businesses and start-ups has always been the cost of advertising. You have to advertise in order to get the business afloat, yet you simply do not have the budget to pay for it. This is why sites providing free classified ads are such a bonus for businesses of this type.

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Classified advertising has always been a popular method of marketing. Potential customers look only at the category in which they are interested, meaning the ads are fully targeted at people who actually want that product or service. This is in contrast to TV commercials or billboards, which are seen by everyone, whether interested or not. However, for this very reason, newspapers and magazines charge high fees for insertion of classifieds.

This is why sites offering free classified ads can be such a godsend to small businesses. The ads can be categorized not only according to product or service, but according to geographical location, so they can greatly increase the profile of an enterprise in its local area. However, even more significant than this can be the online exposure – for which, of course, the company does need to have a web site. Not only can the ad be found by anyone in the world searching the web for that particular product, but a link to the web site can mean serious improvements in its ranking. Many of the classifieds sites such as Salespider or Craigslist are seen as authority sites by the search engines, so can provide some big backlink benefits.

However, in order to gain the full advantage from free classified ads sites, there are some principles you need to follow. Because the sites are so widely used, there is a lot of competition, so it is no good just placing any ad and expecting a huge response. You have to construct your ad so it will be seen, and so people will respond to it.

In the first place, because the ad will be found principally through search engines, pay attention to your headline. Do not include your company name as people will not search for this. Research the most competitive keywords that are used when searching for your product or service, and use these in your headline, combining it with a benefit. Examples include How To…, Secrets Of…, Discover…, Introducing… The other important principle is to concentrate on lead generation rather than on direct sales. Give people a reason to make contact immediately, by offering something free, such as a free report, e-book, or consultation. Users are very unlikely to buy straight off the page, but once they have responded to your offer, you have a customer.

Free classified ads are a winning situation for everyone. The sites themselves gain from the huge amount of traffic they attract, customers benefit from finding what they want, and above all the businesses gain from the powerful free exposure. If you are not using this method, you are missing a massive opportunity.

What is Ethical SEO and Why is it Better?

Ethical SEO photo

Photo by JoshMacDonald

BU-03

With so many optimization services floating around on the web, it can really make an entrepreneur wonder: why ethical SEO? This type of search engine optimization is the only real option – ethical usually means organic and organic optimization lasts the longest and gives you the best bang for your buck. But to really understand the value of ethics when it comes to SEO, you have to really understand what search engines are looking for in a website.

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Ethical SEO should work to satisfy the top demands of most major search engines: effective internal link hierarchy, relevant inbound links, targeted keywords, fast load times, quality content, and respect for search engine rules. It would be impossible for one person to oversee all of these optimization factors – this is why a trustworthy, ethical SEO team is an invaluable investment.

Respecting the Search Engines

What happens when an SEO is not as ethical as you hoped? When websites use shady tactics to boost their rankings, search engines tend to catch on quickly. At this point, one of two things are likely to happen: the search engine will fix the loophole rendering the sub-par SEO work worthless, or your website may get blacklisted from the rankings altogether, putting an end to your search engine marketing experience.

If you want to ensure that your investment lasts, make sure to read up on the rules of all the top search engines and make sure you used the best SEO services offered by companies that follow the rules.  Some unscrupulous businesses will claim to use ethical, organic methods but actually rely on cheap spam – but you would never know until you call the optimization service and ask specific questions about their tactics. Anything that involves article spinning, directory spamming, link trading, or survey creation is a big red flag.

Getting Better Results

A truly ethical SEO uses methods that yield long-term results. Sometimes these strategies are known as “organic optimization”, which means that your website uses honest quality content to gain traffic. Ethical SEO does not use cheater-tactics, but instead relies on creating a website that is easily read by the search engines, entices real readers to link in, and is able to generate traffic without forced effort.

Here is an example of a real ethical SEO complete link building technique: optimization professionals carry out keyword research, write a quality article based on those keywords, target a relevant high-ranking website in your niche, and submit that article to that website with a link back to your own site. Not only would your website get an “authority boost” from the search engines for being linked to from such a reputable site, but that link will be there forever just generating free traffic to your content.

When you decide to hunt for ethical SEO services make sure they are using long-lasting, rule-abiding, organic optimization techniques. Anything less is just a quick fix, one that just might create more problems than it solves. Search engine optimization is ever evolving and will continue to favor ethical SEO – taking the time to do it right is well worth the investment.

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