With so many optimization services floating around on the web, it can really make an entrepreneur wonder: why ethical SEO? This type of search engine optimization is the only real option – ethical usually means organic and organic optimization lasts the longest and gives you the best bang for your buck. But to really understand the value of ethics when it comes to SEO, you have to really understand what search engines are looking for in a website.
Ethical SEO should work to satisfy the top demands of most major search engines: effective internal link hierarchy, relevant inbound links, targeted keywords, fast load times, quality content, and respect for search engine rules. It would be impossible for one person to oversee all of these optimization factors – this is why a trustworthy, ethical SEO team is an invaluable investment.
Respecting the Search Engines
What happens when an SEO is not as ethical as you hoped? When websites use shady tactics to boost their rankings, search engines tend to catch on quickly. At this point, one of two things are likely to happen: the search engine will fix the loophole rendering the sub-par SEO work worthless, or your website may get blacklisted from the rankings altogether, putting an end to your search engine marketing experience.
If you want to ensure that your investment lasts, make sure to read up on the rules of all the top search engines and make sure you used the best SEO services offered by companies that follow the rules. Some unscrupulous businesses will claim to use ethical, organic methods but actually rely on cheap spam – but you would never know until you call the optimization service and ask specific questions about their tactics. Anything that involves article spinning, directory spamming, link trading, or survey creation is a big red flag.
Getting Better Results
A truly ethical SEO uses methods that yield long-term results. Sometimes these strategies are known as “organic optimization”, which means that your website uses honest quality content to gain traffic. Ethical SEO does not use cheater-tactics, but instead relies on creating a website that is easily read by the search engines, entices real readers to link in, and is able to generate traffic without forced effort.
Here is an example of a real ethical SEO complete link building technique: optimization professionals carry out keyword research, write a quality article based on those keywords, target a relevant high-ranking website in your niche, and submit that article to that website with a link back to your own site. Not only would your website get an “authority boost” from the search engines for being linked to from such a reputable site, but that link will be there forever just generating free traffic to your content.
When you decide to hunt for ethical SEO services make sure they are using long-lasting, rule-abiding, organic optimization techniques. Anything less is just a quick fix, one that just might create more problems than it solves. Search engine optimization is ever evolving and will continue to favor ethical SEO – taking the time to do it right is well worth the investment.
- Types of SEO – Search Engine Optimization (AuthorityArticles.com)
- Is Your Website the Thorn in the Side of Your SEO Campaign? (capturedtech.com)
What is Ethical SEO and Why is it Better?