Archive | February, 2012

Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

Influence Of Social Media On Search Marketing

Search Marketing photo

To say that social media has revolutionized internet marketing as we know is would be an understatement. The emergence of sites such as Twitter, Facebook, Craigslist, and MySpace just to mention a few has significantly changed the way search marketing works today. Basically, a social search engine lists businesses and products and goes a step further by allowing consumers to review them. Social sites have evolved to become forms of directories where consumers search for answers and recommendations from other users’ experiences with the companies, products, or services. Below are 3 ways social media is changing the way search marketing works.

Reviews And Ratings
Some years back, product and service ratings and reviews were an exclusive domain of publishers such as consumer reports and online sites, remember CNET. Social media has changed the way reviews are presented by introducing personalized experiences and accounts from real users of a product or service. Reports by Nielsen and NM Incite surveys indicate that three in every five social media users provide product reviews or ratings at one time or another.

Publicizing Customer Experience
Social media can be describe in a single word as “loud” on the basis of its large and international subscriber base. A shopper’s experience posted on the retailer’s Facebook page can significantly impact the company’s reputation. In social media brand conversations are usually driven by customer experiences publicly posted on sites such as Twitter, Facebook, and LinkedIn among others.

Ease Of Use And Minimal Costs
Prior to the rise of social media in marketing, the best consumer brands were designed on a formula referred to as the Madison Avenue method which included sending a well crafted brand message using mass market advertising. Today it has become mandatory for a savvy marketer to engage existing and potential clients through social media sites. Prospects are now turning to social sites like Insider Pages in search of everything from plumbers and cat food to piano tuners. Small businesses are becoming more visible simply by having a presence on social media. There are very minimal costs but the benefits in form of advertising far outweigh the little efforts involved in entering this medium.

Media Gurus such as Irwin Gotlieb WPP’s Group M Global CEO have even acknowledged that the media and advertising world is actually in transition. Irwin Gotlieb addressed this transition in the media world in a Harvard Club session last October.

Skull Checks to Make Your Checks Modern and Trendy

Skull Checks photo

Photo by __april

Gone are the days when skull patterns were reserved for adventurous bikers, pirates and skateboarders. Today it is the latest in the fashion world. Did you see lady Gaga posing in a skull printed costume? If lady Gaga wears something, it automatically becomes the ‘most wanted’ among the teen girls. The girls are falling heads over heels in love with skull patterns.

www.PsPrint.com

Today checks are not used for making payments alone. They are used to show the personality and tastes of the check users. All that is preferred by the people are available in checks too. Skull pattern is no exception. Skull checks are available in all reputed online stores. Skull patterns will make your checks modern and trendy and are the exact choice for a modern and trendy person like you.

Skull patterned checks are already unique. You can make them more unique by customizing them. Your payees will come to know about your personality if you customize them to reflect your personality. You can choose a color of your choice. You can add photos if you like. You can also add attractive wordings to the checks. The websites offer customization and personalization option at affordable prices.

Skull patterned checks are available just for men and just for women. The pink and purple checks with smiling girly skulls are meant just for girls. The scary skulls in blue and grey are meant for boys.
There are also many designs that are common for both the sexes. The design that is called as ‘skull mania’ is cute. The check is beige in color and has skull and cross bones printed all over the check. It is sure to attract everyone. Your choice will be appreciated by all. You can buy skull patterned checks for business use too. Your trendy checks will create a stir among the payees.

Conversion Optimization Services Create Powerful Online Sales Engines

Conversion Optimization Services photo

Photo by MetroAtlantaMarketing

Doing business online does not mean just having a website and hoping people will visit. It means developing a comprehensive web presence and outlining clear goals for what that presence will do for your business. Many companies know they need to be online and driving traffic to their presence but they do not have the foggiest idea how to do it effectively. Sometimes it is a matter of limited knowledge or resources. Many have found what they need by investing in conversion optimization services.

What is a conversion?

A conversion is the point at which a visitor to your website, social media page, blog, landing page or any other web property becomes a customer of yours. The method by which this happens can vary depending on what it is you are selling and how that person likes to buy. When a person takes to the internet they could be in any of the purchase phases such as the information search phase or the conversion phase. The design of a web property can help them move through these phases or catch them at the point where they are ready to buy. The number of conversions that a company can generate online is a key indicator of its success in a digital market.

What are conversion optimization services?

Converting visitors to a website into customers can be a very complicated art. Converting a visitor to an electronics retailer site for example is much different than converting one visiting a site that sells book manufacturing services. Every market is different and so must be the processes to get people to buy.

Conversion optimization involves building a website, its content, its point of sale and other elements in such a way that enables visitors to easily purchase a product or service. This involves getting people the right information at the right time. It may involve designing a unique landing page, customizing text or display ads, correct placement of keywords in website copy among other techniques. Good conversion optimization services will produce a powerful online sales engine that can generate leads, sell products and services or drive traffic to a site.

Measuring your success

One of the best parts about advertising online is the abundance of data that can be gleaned from a web property. Tracking software enables inbound marketers to see how many people are visiting a page, how long they were where, what they clicked on, and so forth. Developing a good conversion strategy means designing, testing, implementing and then reworking a strategy based on the data that is generated.

Prodigal Solutions

If you are looking for good conversion optimization services, you will find it here. For more than 12 years, Prodigal Solutions has been helping companies achieve their online conversion goals by focusing on customer acquisition and custom strategies. No two companies are alike when it comes to building a brand in a digital space. Prodigal Solutions tailors online conversion campaigns based on a business’s goals for converting visitors to customers.

Snoopy Checks to Help Yourself Escape from Monotony

Snoopy Checks photo

Photo by collectpeanuts

Life will become boredom if there are no changes in your day to day life. You need to make it interesting by making small changes to suit your tastes. Little things can create big wonders and help you to escape monotony. One of those little things is buying personalized checks. You can proudly show to everyone your favorite cartoon or sport or hobby.

If snoopy is your favorite you should buy snoopy checks that are available in many designs. If you buy then online you can find a lot of designs that include the original images of the artwork of Charles Schultz. You can find snoopy dancing alone or snoopy dancing with Lucy, Charlie Brown abd Woodstock.

Snoopy looks fabulous in his dancing pose. He looks equally cute in the image in which he is lying down lost in thoughts. Snoopy in the company of Charlie, Woodstock and Lucy in the beach will bring warmth to your life in cold winter days. The check has the images of Woodstock relaxing in a beach chair. Lucy wears a silly look and Charlie Brown wears a worried look.

There are many more designs and you are sure to love all designs if you browse the internet. if you have difficulty in choosing a single design you can opt to have rotating checks that have four or more designs in a single check. You can also order for a series with four pictures. The check you write will have a different design from the previous one and the next one. You can have a variety of designs. Variety is very important to make life interesting.

Gone are the days when you have to write and sign the same dull and boring checks. Make use of the internet and buy checks of your choice to escape from boredom.

Peanuts Checks Can be Ordered through Discount Coupon Codes

peanuts checks

Photo by JeepersMedia

Are you a big fan of the animated cartoon Peanuts? If the answer to this statement is yes, then you can prove your loyalty to this fun loving cartoon by purchasing Peanuts business checks. Shopping for these checks is easy and many of the local banks also accept these peanuts checks for financial transactions. In short, you can make use of these checks to pay off your rents, electricity bills and many more.

When it comes to variety, the Peanuts business checks come with different themes. You can either go in for single checks or checks that picture the entire Peanuts gang. Ensure that you provide your routing and account details so that these can be printed onto these checks and sent to your postal address.

One of the greatest advantages of these low price Peanuts checks is that you can choose from different styles and layouts. Many people prefer to go in for Peanuts side tear checks, since they come with a perforated line that makes it convenient to tear the check from the checkbook without cause any damage to the check.

Many of the online stores offer discount coupon codes for such checks. Ensure that you write down the coupon codes in your diary, so that it becomes easier to buy Peanuts checks once they get over. These discount coupon codes proves to come in handy, when you need to purchase the same type of checks from any online stores at a reasonable price.

You can choose from different colorful accessories to match with your Peanuts personal checks. These also make wonderful gifts for your loved ones, especially if they are a fan of Charlie, Snoopy and their friends. In conclusion we can say that these checks are loved by one and all. In addition to this, these also make financial transactions such as withdrawing and depositing cash a fun filled activity.

Share/Bookmark
Share/Bookmark
%d bloggers like this: