Archive | February 28, 2012

Five Reasons Companies Are Shifting Advertising Focus Online

Traditional advertising is not about to vamoose but there is a growing shift to advertising focus online. Your business would probably not exist without consumers who buy products as well as services. According to Retrevo.com, a consumer electronics shopping review site, shoppers are fleeing to online stores in droves. Amazingly, 58 percent of respondents check out electronic store products but buy online instead. This trend continues with apparel buyers at 39 percent, shoe buyers at 41 percent, sports gear buyers at 22 percent, and appliance buyers at 23 percent. It is now clear consumers are falling in love with the slick online experience. In addition, the following are 5 reasons companies are starting to spend more on online advertising.

www.PsPrint.com

The Lure Of Social Networks
Business management consultants Deloitte LLP carried out an insightful study on social network interactions. The findings show that 56 percent of consumers use social networks actively. A further 43 percent also use this opportunity to snap offers and promotions retailers push on social sites. Online product reviews influenced the buying decisions of 51 percent of consumers.

Online Behavioral Targeting Works
If you have not jumped on the band wagon, it is time to do so. Research by AWeber Communications found that 50 percent of small businesses have been able to ramp up conversion rates with the help of online behavioral targeting.

Baby Boomers Are Becoming Savvy Online Shoppers
The US bureau of statistics has confirmed that consumers over 50 years of age are the highest retail spenders. Newegg.com-an electronics retailer-has seen the number of shoppers over 55 grow from 16 percent in 2008 to over 20 percent last year.

The Proliferation Of Internet
Forrester research analyst Brian Walker expects half of all retail transactions to take place online as consumers increasingly become connected to the web.

Instant Information
Consumers are being tempted by instant information and a wide range of service options which are not limited to one retailer.

If you would like to take a plunge into this lucrative pool, Irwin Gotlieb, CEO of group M is your guide to success. Online advertising strategy by a media executive like Irwin Gotlieb will ensure your message is innovatively crafted to bring out the best competitive business advantages.

Influence Of Social Media On Search Marketing

Search Marketing photo

To say that social media has revolutionized internet marketing as we know is would be an understatement. The emergence of sites such as Twitter, Facebook, Craigslist, and MySpace just to mention a few has significantly changed the way search marketing works today. Basically, a social search engine lists businesses and products and goes a step further by allowing consumers to review them. Social sites have evolved to become forms of directories where consumers search for answers and recommendations from other users’ experiences with the companies, products, or services. Below are 3 ways social media is changing the way search marketing works.

www.PsPrint.com

Reviews And Ratings
Some years back, product and service ratings and reviews were an exclusive domain of publishers such as consumer reports and online sites, remember CNET. Social media has changed the way reviews are presented by introducing personalized experiences and accounts from real users of a product or service. Reports by Nielsen and NM Incite surveys indicate that three in every five social media users provide product reviews or ratings at one time or another.

Publicizing Customer Experience
Social media can be describe in a single word as “loud” on the basis of its large and international subscriber base. A shopper’s experience posted on the retailer’s Facebook page can significantly impact the company’s reputation. In social media brand conversations are usually driven by customer experiences publicly posted on sites such as Twitter, Facebook, and LinkedIn among others.

Ease Of Use And Minimal Costs
Prior to the rise of social media in marketing, the best consumer brands were designed on a formula referred to as the Madison Avenue method which included sending a well crafted brand message using mass market advertising. Today it has become mandatory for a savvy marketer to engage existing and potential clients through social media sites. Prospects are now turning to social sites like Insider Pages in search of everything from plumbers and cat food to piano tuners. Small businesses are becoming more visible simply by having a presence on social media. There are very minimal costs but the benefits in form of advertising far outweigh the little efforts involved in entering this medium.

Media Gurus such as Irwin Gotlieb WPP’s Group M Global CEO have even acknowledged that the media and advertising world is actually in transition. Irwin Gotlieb addressed this transition in the media world in a Harvard Club session last October.

%d bloggers like this: