The one thing the Internet has changed however, is the way we design these business cards. Audiences have become increasingly lazy, and influenced on a ‘first impressions’ basis.
If your card doesn’t wow them straight away, chances are it’ll end up in the bin. We still use business cards to secure a sale or enquiry, and we always want to make the best possible impression.
So what are the secrets to designing a winning business card?
We all know how fast-paced modern business is. There is no guarantee that after you hand over your business card, the recipient will remember you. Especially if you were at a networking event or trade show. The easiest way to help ensure your card is always linked back to you is to include a photo.
A simple head and shoulders shot will do, showing you in professional attire with a smile. Don’t include images from your latest night out; you need to look professional and convince the recipient you’re the right person to do business with.
Change the Shape
Business cards are traditionally a landscape orientated rectangle. Switch up the shape and you instantly make an impact. Something as simple as changing it to a portrait card can really make a difference.
If you’re looking to pack an even bigger punch, use die-cutting to completely transform the shape. For example, if you make or sell women’s clothing consider using a dress or shoe shaped card. This instantly reinforces what you do and makes your card stand out.
Companies such as McDonalds are instantly recognisable by their unique and memorable corporate branding. While you may not be as big as the fast-food retailer, you should follow suit in terms of company identity. Make sure your company colours and logo are prominent on the card so everyone knows who you are.
Depending on your colour scheme, you could deviate from the normal white background and inject some colour into the card. It’s important to make sure your colours work as well in print as they do on screen before you hand out your cards. You want to be remembered for a winning business card, not a bad one.
Bring your business card bang up to date by including a QR code. The space on a business card is limited, so you can offer recipients a little bit more with this simple code. They simply scan it using their smart phone and can be directed to anything from a website to unique video content.
Your business card should be an extension of your business, and needs to accurately reflect you as a company. But you also want to stand out and be remembered more than the next business. Make sure you prove why your customers should come to you instead of a competitor. Show off your personality and creativity in an instant.
Charterprint offer competitive design and printing rates for your companies business cards. Visit their website, charterprint.co.uk, for more information.