Tag Archives: Advertising and Marketing

Features of Local Business Marketing

Advertising an enterprise locally is the only way that enables venture owners and customers to interact since they have closer linkage. In developing a local business marketing plan, it is essential to build perfect relationships and show case a positive reputation in the eyes of buyers. In this case, one should put the following aspects in mind as they per take local promotion.


It is relevant to note promoted locations that can facilitate the growth of the venture. Individuals can accomplish this aspect through making a strategic place where customers can access their services without any problems. This is particularly effective when the storefront is near a side walk or a significant street.

Local Business Marketing photo

Photo by La Citta Vita

Direct introduction to clients is also an added advantage in advertising a venture locally. In this case, meeting the customers in person creates a compelling public relation and connection to the venture leading to investment prosperity. This creates regular customers to the set up leading to profits.

Some venture owners use community involvement as a leeway to build presence with the community. This creates brand building and a positive reputation leading to perfect advertisement and name recognition respectively. That is why business staff involves in voluntary services in the community leading to recognition of the investment in the society.

Online marketing is also another point of consideration in advertising. This assists in creating an online reputation where viewers can view the products during leisure time and other free time in the offices. The target must be universal since such adverts are reinforced through blogs, social networks and blogs that are seen by everyone across the globe.

It is also essential to offer gifts and discounts to customers in local business marketing as a way of appraising them for the work well done in promoting the venture. These memorable occasions can be held seasonally to motivate buyers in seeking the services regularly.

5 Salon marketing ideas

Salon marketing photo

Photo by x1klima

Salon Marketing Idea 1: Market for target groups. Decide what target groups you want to market your idea for, Determine age group, racial demographic, and gender demographic. When addressing a certain age demographic, ensure you are using euphemisms that are common within that generation. Specifically, avoid using uncommon terms and un-relatable models. When attempting to appeal to a racial demographic, it is important to be very wary of use of stereotypes and offensive terminology. Always think in a politically correct sense, and appeal to certain cultural norms and styles so as not to offend any particular groups.


Salon Marketing Idea 2: Use visuals. Use stunning visuals that are simple, yet eye catching. Focus on making your salon’s styles the focal point. When using models for a certain demographic, ensure that you are using someone of the correct age, style, and race. Again, try your best to avoid any stereotypes and offensive focal points. It is important to ensure that you display as much of your best work as possible in these visual designs, as well as your prices, work times, and shop hours. Always remember to keep updating your visuals as your styles change.

Salon Marketing Idea 3: Expand your marketing media. Utilize the internet, print, TV, and Radio as best you can. Social media Such as Facebook marketing and Twitter can also be utilized to expand your services to a larger group of people, and can be easily shared amongst social groups. Don’t be afraid to put your ad in the local paper or buy and sell, people do still read them and you can attract an older demographic from the print media. TV and radio will be the most effective as they are the most commonly seen and heard. People spend upwards of hours in their cars and in their living rooms. If you can afford it, your best bet will be with TV and Radio.

Salon Marketing Idea 4: Hire a diverse staff with a wide range of skills. It is important when choosing employees, that you hire a diverse group of people who have experience in a wide variety of styling. The more services you can offer, the more potential clients you will have. Post all of your services and service prices clearly and openly. Ensure all of your staff has the proper certifications for the services you are offering. If they don’t, don’t offer the service until they have proof.

Salon Marketing Idea 5: Put strict policies regarding staff-client relations in place. Enforce a policy of professional, yet kind demeanor among all employees. Always ensure that your employees are tolerant of all cultures and races, and are not a part of any anti-racial groups. Try to foster an environment of friendship among employees and clients, and do your best to keep the team strong and happy together. When conflicts do arise, ensure they are dealt with to the full extent, never leave anything un-done. When resolving conflicts between staff and clients, it is important to be as sensitive to the client as possible.

Salon marketing is an important part of your salon business plan, and you should focus a significant amount of attention to it. After all, you need new clients and beside word of mouth, effective marketing is the only way to bring them in!

Benefits of Telemarketing Lead Generation

Telemarketing lead generation is beneficial for various companies but it is mostly utilized for business to business sales. To demonstrate sales presentations, you can obtain qualified appointments set for your sales force or make a list for emailing or direct mailing of extensive information before fixing appointments. This service is very effective in increasing the efficiency of your sales force as it frees them from cold calling or lead generation which has very little success rate in the field.


The business can be made more productive by outsourcing telemarketing work to lead generation companies. Most of these companies have excellent resources to target effective lists of prospective customers. These companies have specialized staff that possess sufficient knowledge about your particular kind of business.

Various other vital services are offered by lead generation companies which can be beneficial for your business. They can assist you in building an email lists targeted at your best prospective customers. They have demographic evaluation which helps to pinpoint them with better accuracy. They can assist you in developing script for your own in-house efforts or produce leads from website qualification and promotion.

The sales results of your company are drastically increased with these efforts. Telemarketing appointment setting is perfectly suitable for businesses that provide selling solution sales wherein solutions to the problems of other companies are offered by your sales staff by introducing products with benefits and features that can help the companies to solve their problems.

Most of the companies that provide telemarketing lead generation offer the option of testing their effectiveness before committing to their services. These companies are specialists in reaching important decision takers when there is a need for help to set appointments for major accounts. It is great idea to imagine that when you arrive at the office of the company on Monday morning, your sales staff is booked for the whole week with appointments at companies that mostly uses your services or products.

The Best Local Marketing Ideas


As a website or business owner, you must understand the benefits of local marketing. These techniques are actions that your company takes to communicate to your customers locally. The key dimensions in this form of marketing include print, networking, social media and e-mail marketing.

Printed items are a great way to get the word out about your business to potential customers. Design attractive business cards and hand them out to anyone who may need your services and always have your business cards with you. Other forms of printed material ideas would be to publish and distribute the newsletter, purchase advertising space in your newspaper or submit articles to industry publications.

Networking is an excellent advertising tool where you can learn about one another’s products and services and can also generate leads for one another. Places that often hold events include trade shows, trade associations, Chamber of Commerce, clubs and other organizations.

Social media has become increasingly more popular. Social media ideas include participating in blogs, forums and wikis. The trick here is to use the signature line with the link to your website, but be sure you also participate in these communities because if people think you are just spamming, they won’t bother contacting you. You can also write articles with a resource box about you and your business and submit these articles to article submission sites.

E-mail commerce consists of building an e-mail list or advertising in e-mail newsletters. If you choose to build an e-mail list, be sure to have an area on your website where customers can sign up for your newsletter. Advertising and newsletters means that you are placing an ad about what you offer in someone else’s newsletter.

Whichever local idea or you choose to use, it should be done in a professional manner that showcases your business. You also don’t have to limit yourself to just one idea. You are free to choose several ideas or use all of them in your local marketing campaign. The sky is the limit when it comes to local ideas. You have the skills and resources all around you to build your business.

Defining Your Market a Key for Business Success


I’m a DUI lawyer, and though this post isn’t necessarily specifically geared to attorneys specifically, I’m going to use it as an example to prove my point, that defining your market is a very important factor for business success.

Defining your market is the process of figuring out exactly who your ideal client is. It seems like it’s pretty easy to do at first blush, but it really takes some drilling down, some time, and some effort, to get it right. And getting right is critical. If you define your market incorrectly there is a high probability that your business isn’t going to see the success that it could.

For example, let’s say you are a Seattle DUI lawyer who has just decided to go out on your own. At first glance, you may think to yourself, “my target market is easy – everyone who is charged with DUI.” Fine, then tell me how you are going to find those people. Where will they be looking for help? How will they contact you? If your target market is potentially everyone, then you’ve better have a pretty big budget.

The key to defining your target market is to think about who your ideal client is. Going further with this example, this is how I would drill it down. First, there are certain things every DUI lawyer in Seattle probably wants in a client, and first and foremost is the ability to pay. That means you are looking for someone that has a job. Congratulations, you have just narrowed the market significantly.

Second, I want someone that is relatively educated. I’m also looking for a bit of a younger crowd (because my office, my style, and my marketing is geared toward that market). I’ve now significantly limited my ideal client, but in doing so I can now focus on those people that are my actual client prospects.

Once you’ve determined the ideal market for your services you can begin to formulate your marketing plan around reaching those people. To wind up with just one example of how this works, with my market, I’ve been able to completely ignore yellow pages advertising – I know my ideal clients won’t be looking for my services there. And knowing that is a big key to business success.

Choosing A Corporate Communication Strategy Which Targets Set Goals


When deciding upon a corporate communication strategy you need to effectively plan out who your stakeholders are, what messages you are going to send out, the template structure that will be used as well as how recipients/responses will be tracked. In this article I’ll show you some of the key goals objectives that you should always keep in mind when formulating your own communication reports.

The process should begin with creative business management identifying who the stakeholders are for your communications. Corporate communication reports often go out to shareholders, the media, business analysts, industry analysts, etc. You will not be able to collaborate with each of these individuals to identify what types of messages they are expecting to see. Instead, collaborate with each of your management team (e.g. marketing, legal, engineering, customer support, etc.) with regard to what types of messages you should be sending out. Key to this part of the planning phase is deciding upon the frequency of these reports. The key is not to make it too frequent that producing reports becomes a burden.

You are then in a good position to start formulating the corporate communication strategy template structure. This should include sections regarding your company’s objectives, progress summary for the past reporting period, financial information (e.g. profit and loss etc.), major milestones that have been achieved on your projects or products, some of the issues that were experienced as well as any changes that have occurred with personnel or company process. This is just the basic structure and will alter over time as you receive different feedback about what works and what doesn’t work.

Once you have got clearance from your legal and marketing teams with regard to the actual content of your reports then you can begin sending out to communications. Your plan should also identify who is tasked with tracking the responses and feedback that is received, as well as the list of recipients. This can be used later on to establish if your corporate communication strategy is being effectively administered and that the reports are providing the right amount of value to the recipients.

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