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New Innovative Business Ideas

Innovative Business Ideas photo

Photo by jurvetson

Innovation is the key of success in any business – coming up with new and different ideas to make products and services that can assist customers to be more efficient and creative. Many small as well as big companies all over the world are coming up with new innovative business ideas which are exciting and interesting.


Take a look at the below examples of innovation in products and services.

* A shopping mall in Prague – the capital of Czech Republic – exclusively meant for men.

* The Bike Crate: a bicycle basket created by a Danish company particularly designed for men.

* Surf Road Experience – week-long surfing tours offered by a Spanish company.

* Children’s drawings converted by goldsmith in to gold pendants for mothers.

* College textbooks offered online by the chapter which is less costly.

These are only a few creative ideas that have transformed into viable profitable businesses addressing customer needs.

Outsourcing help desk services is another innovative idea which many small and big companies have taken on hold. When an organization outsources help desk services, it gets relief from maintaining costly IT staff by offering the IT issues to dedicated and expert professionals. Besides IT services, other forms of outsourcing include building maintenance, transportation, communications and various other services which enables a business to concentrate more effectively on its core objectives and goals.

Innovation is a distinct process. A particular concept may be ideal for one business organization but it may not useful to other business organization. For example, the basic approach of providing services has proved fruitful for budget airlines but naked flight attendants used by Naked Airlines only lasted for one flight. According to one writer, new innovative business ideas are like comets in the sky. Innovators have to be active and alert to spot and recognize good ideas when they become evident.

Inflatable Beer Pong Tables for Spring Break Promotion


Many companies that work with the college age demographic market at spring break events/locations inside and outside of the US. One effective way to market to this crowd is to brand several inflatable beer pong tables with your company’s logo and strategically place them into the spring break scene.  In general, beer pongs popularity among the college age demographic is enormous: According to recent studies that surveyed approximately 6,000 college students, 7 of 10 students play the game!  The novelty of playing beer pong in water never fails to impress this market and tends to attract a consistent crowd of spectators.  Here is why this technique tends to be effective

  1. When people see the inflatable beer pong tables they are going to be feeling good… they are on spring break! They will be outside, in the water (probably in the sun) with friends. By inserting your company logo/message into this atmosphere, there is an automatic positive association that is created.
  2. The inflatable pong tables (and by default your brand/logo) will receive repetitive use in a variety of scenes : Ocean, pool, lake, river etc.  This has the effect of creating residual positive impressions.
  3. No promotion or sales team is needed! These inflatable beer pong tables will do the work for you because people already love beer pong so they will naturally use them and gather around to watch. Beer pong is by nature a social game!
  4. You may want to co-brand a beer pong table with a spring break company so that you may lower your cost and have the spring break company use the tables at large events, giving your brand plenty of coverage. If you cannot get a spring break company on board, consider gifting the tables instead. The amount of impressions created due to spring break companies access to your demographic will be well worth the investment.

Beer pong is the most popular party game in the country, hands down.  This can be used to leverage your brand and its ability to draw in the associated college/young professional demographic. All you need are some inflatable tables and the appropriate spring break scene.  To get this done, simply identify and contact (via google) one of the major beer pong table companies and customize a handful of inflatable tables. You’ll be amazed by the positive response!

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