The existence of a charitable organization is dependent on having a constant stream of donations. Unfortunately, such acts of benevolence are not given without some effort on the part of the organization itself. Fundraisers must be held to bring awareness to the cause and encourage people donate for them. Thus these fundraising ideas.
Without such financial assistance, many charities have been forced to close, significantly damaging the community and aggrieved parties who depend on them for support.
Many people associate such fundraisers with bake sales and telethons. However, charities might be better served by thinking outside of the box, and looking for help from the private sector. In particular, having corporate sponsored events can provide financial support, the creativity of a business marketing team, and cast the business itself in a good light.
If you own a business, fundraising for a charity is an excellent way to give to a good cause while simultaneously providing positive exposure for your business.
1. Coupon Books or Scratch Cards
Depending on the type of business, these books can be comprised solely of various items you sell, or partnered along with neighboring businesses in your area. With most coupon books, the charity must purchase the books in advance and hope to sell enough to turn a profit. This can result in a loss if the books are not sold in a large enough quantity.
A way to circumvent such an occurrence is to do careful research and planning on the amount of books likely to be sold, or simply have the charity receive a portion of each book sold rather than purchase the books outright.
2. Bake Sale
Sometimes, the simplest answer is the best. Bake sales are tremendously popular for a reason. They provide a home cooked meal that is not only a gift to charity, but actually contains a more desirable product than the preservative filled items that fill the supermarket aisles. As with any product sale, the most important aspect is pre-sale promotion.
This is where having the involvement of your business can really market the event, as well as recruit potential volunteers to setup, clean, bake, and handle payments. You can even pay employees to work the bake sale if you wish. Another vital component is variety. Muffins, brownies, cookies, cakes, and pie are mainstays, but also consider some more exotic baked goods from other cultures to give it more flavor.
3. Subscription Sales
If your business offers some type of subscription service, food item, or any other service that requires repeated visits, a great way to get loyal customers and promote a charitable organization is through a subscription or long term discount.
4. Online Fundraising
The power of the internet allows you to access a larger pool of customers and organize events quickly and cheaply. Using social networking and other popular promotion tools, your business can rapidly raise funds for a charity while also providing links to your corporate website through banners that show your logo. Another option is to have customers who buy existing products make a donation to charity. You can add a small description of the charity on the checkout menu where customers can add a few dollars to the total purchase price. You can even have multiple charities involved to give your customers options.
5. Work With the Local Churches
Churches have a great and large network, and a morally obligated to help charitable organizations in need. They also have a lot of experience with fundraisers and other events. Talk with churches about involving yourself directly in the charitable work itself. Long term projects sponsored by your business, such as building shelters for the homeless, or providing flu shots or other helpful services can really make an impact.
John Edwards writes on behalf of Public Liability Insurance .org an online resource for business owners providing public liability insurance for nurseries.
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