Tag Archives: Facebook

What’s The Real Deal With Putting Your Business On Facebook?

www.PsPrint.com

Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

Make Money Online – Two Honest Ways

Everyone is rightly cynical about all the guru-type emails you get filling your inbox. Their schemes are like pyramid schemes. The guy at the top makes money by selling you a scheme that basically consists of selling the scheme to others. The guy at the top has the contacts and money to keep selling even after he has sold it to you. You would never have a chance of making a sale with the “experts” still selling.

www.PsPrint.com

This cynicism often extends to all things Internet related. This is not justified. There are ways to genuinely make money online that do not even need you to spend a cent. These all involve work, usually writing of one kind or another.

If you can string a few sentences together you can earn enough online to pay your mortgage. You can post articles onto your own websites, but it takes a lot of work to get visitors. It is easier to make money by posting your articles onto article directory sites that give you a good percentage of the advertising income that your work brings in.

Use your know how to make a little extra money by building a local community site for the area where you live. I have done this for Glanmire where I live in County Cork, Ireland.

You can build a site with free software called WordPress. You can buy a domain name and hosting together for $17 a year. Those are your only expenses. You can tell people about your site using free newspapers, after all this is News.

If you want local businesses to be able to build a page about themselves you will need to upgrade people to “Editor”. Leave the default user status as Subscriber and upgrade people when they send you an email. If you set the default user permissions to Editor your site will soon be snowed under in porn and hate pages.

How to Generate Free Sales Leads – 5 Great Ideas You can Implement Today

www.PsPrint.com

There are many methods to generate sales leads and the best thing about it is, it’s free! Well, many people might think that these “free” methods are less effective than those one that are paid. Surprisingly, free methods are quite better. With the right knowledge paired up with the right technique, you can start doing activities to generate sales leads successfully without spending money on it. Just let me clear one thing though. It doesn’t mean that what work for other websites will also work for you on the same basis. This post will serve as an eye opener and get your head moving in the right direction. Try implementing the ways that has worked before doing any experiment on other methods.

Top 5 ways to Generate Sales Leads For Free

  • Article Marketing. This is probably the most popular way in generating sales leads online. The reason why this method is popular because it is free and it simply works. First thing first, know your topic before you write. Do some research and used the right keywords. Write a good content and make sure your article is informative.
  • Blogging.

    Posting good content and creating a conversation online is an excellent yet free way to generate sales leads. Blogs are usually given more weight than a static web page by google and other search engine. One way to capture great leads for your blogs is to offer free training, ebook and video series that can give your readers information about your blog content.

  • Social Media.

    It is no surprise that social media sites such as Facebook and Twitter have been growing its population to huge numbers every day. This is probably the best place to listen and interact with your targeted market. Just imagine the numbers of people who gets online with these social media sites every now and then.

  • Streaming Video Syndication

    . Let’s face it, videos are a lot more easy and interesting to watch than read a written text. Videos can also be shared on social network sites and easily embedded on your website. After your leads watch your videos, you are now actually connecting yourself with them and thus you are building reputation for you and your site.

  • Social Bookmarking.

    This is the easy way for users to store or bookmark their favorite websites for easy reference online. If your content makes it to the first page of any social bookmarking sites such as digg.com, mr.wong.com or delicious.com, you will certain you can get load of visitors in an hour or so.

Conclusion

The backbone of any online business is lead generation because it determines the amount of exposure that its products receive. Certainly, there are a lot of ways to do the generation of sales leads and it’s much difficult to choose which methods are worth trying. But for me? The best things are still free! So before trying those paid ones, try this free one first!

Using Email to Stay in Touch with Past Real Estate Clients

www.PsPrint.com

This business principle is quite probably one of the marketing rules that real estate professionals and salesmen and women seem to neglect almost everyday.   It is an element of selling that is very crucial and should be considered with a a lot of priority. If you don’t focus on this aspect of your real estate marketing plan you are leaving large sums of revenue on the table, an easy meal for any other sales predator to grab.

Keeping in Contact is Extremely Important

Of course, what I am trying to point out is keeping in contact with people that you have already sold real estate to is extremely important and you need to keep your exclusive real estate leads as exclusive as possible.  This is an marketing mistake by quite a few sales people, especially in the real estate business because most Realors think that once the deal is complete, the customer is of little use to them.  This is a big, fat mistake and in this article, I am going to explain to you how to use marketing and technology to stay in touch with your business contacts, and allow you to get more of them while making sales and gaining more customers.

Market Back to Your Prospects

Most marketing experts say that if you are going to make it as a sales pro, then you should market back to your prospects and allow them to hear from you on average 7 to 13 times a year.  Direct mail could be be the most successful tool if you know how to do it right.  Sending announcement cards, Thanksgiving Day cards, festival cards or any other special occasion you can use to connect or contact with your clients and former customers is a marvelous method to keep alive in their minds that you are there for them.

There are several reasons for doing these real estate marketing tasks:  More prospects, more listings and more commissions and sales!

You can also use email software to keep in constant contact with your valued clients.  Email use remains one of the cheapest ways to market to clients you have already done deals with.  Currently, the mortgage brokers are dishing out lower interest rates, not just in the areas of selling homes, but also refinancing them as well. An informative and concise email could very easily broadcast to your previous customers and real estate leads about this awesome investment vehicle.

Email is Still Very Cheap

Since firing out mass email is still comparitively cheap, you can send them a well written message every other day or so broadcasting to them about important real estate news.  So, respectively, the number of times you could send a newsletter or message to them through the use of email is 52 times.  Any other holiday besides Christmas should be considered for contact as well.

The reason you may ignore the Christmas rush is because they will get too much correspondence anyway, therefore your newsletter will possibly be ignored.  However, you may possibly send out cards for just about any holiday or occasion you can think of.  So, you may want to add at least another 7 to 12 times to that.  Don’t forget, you could send out a message about twice a year just to say “hi”.  Let’s not overlook Facebook and Twitter and other methods and modes of contacting or getting a hold of them.  All said and done, you could have connected with them somewhere around 60 to 70 times during the duration of year!

  • Social Media For Real Estate & Mortgage Ebook #2 (passivecashmentors.com)

How Increasing Productivity In The Workplace Helps

So, you were just able to obtain your college degree and now you want to start your very own business.

www.PsPrint.com

Sure, being an entrepreneur was not a big deal in years past, and so you were mostly set on just finding a job for a well-known company. There is certainly nothing bad about it, but upon thinking, the thought of having a business to call your own seemed like a great idea. And while it might seem simple to own a small business, it can still be tough if we are not prepared. It’s easy to look at the still-functioning organizations and think that it is that simple. However, there are also those that have not worked out too well. And so, you will need to put in a lot of time and effort to be able to be great. If you think that all it takes is a fantastic product, you are sadly mistaken.

First of all, we should know how proper leadership development training could help. The college degree that you have is certainly a big boost, but there is still much to be learned. Back in college, your main concern was mostly yourself. If you studied hard, then it would likely result in higher marks. In business though, that is not how it works. Aside from doing your own tasks well, the success of a project will also hinge on the effectiveness of all the persons working in it. Nobody should have to carry the burden alone in a business, and this is why increasing productivity in the workplace is truly crucial. Once your whole team is motivated, your efficiency and productivity is bound to get better. That is how much leadership matters.

The standards you have and will set should also be high when running a business. No matter where you may focus on, the product or service you sell your customers should be very cost-efficient and useful. You might be interested in selling cheaper clothes, but you can’t use that as an excuse to justify your product’s poor quality. And you should always keep in mind that competitors will sprout; so you can’t really stay in business for long if you have undesirable products.

Of course, you will still have to consider other aspects as well. However, the ones mentioned above are truly the crucial ones, and taking them for granted could be very bad for your business.

  • Say No to Workplace Drama, Yes to Productivity (ybpguide.com)
Enhanced by Zemanta

Making Sure Your Mailing List is Responsive

www.PsPrint.com

While I’ve shown many people various email marketing tips over the years, one of the things many people want to learn more then other is how to build a list. While the aim of building a list seems like a good one to many businesses and individuals, building a list alone is often not good enough.

Many people get their list building goals in numbers. For example: “I want 10,000 people on my list by the end of this year”. But answer me this, what if only 10 people out of those 10,000 went on to buy your product? Having 10,000 people on your list would be a big waste of time right?

The thing about building a list is it has to be responsive. That means that you want a good percentage of your list responding to your suggestions and interacting with you in one way or another. It’ll be impossible to build a list where every single one of you subscribers open every one of your emails and buy every product you suggest to them, but if you can build a list where say at least half of your subscribers open each of your emails and you get a sale out of one in every twenty you’re doing very well!

So how can you ensure you build a responsive list? Well, first of all you can make sure you collect subscribers in the right way. You should only collect subscribers via a double opt in form on your website or a website run by you. Your subscribers should know exactly what they’re signing up to to make sure they really want what you’re offering. You should never by subscribers, even if they’re advertised to be responsive. The truth? They won’t be!

There’s no point having a mailing list if not one responds to it, so ensure you build the right type of list and your business will thrive.

Enhanced by Zemanta
%d bloggers like this: