Tag Archives: Market Research

How to build lists effectively?

How to build lists effectively?

If you are an online marketer, you will have to use various tools in order to explore the market fully. You cannot expect to reach the top by using a few selected tools. You will have to work on every sector of the target market and this can be only achieved by using various tools which will target different sectors of the market. You will have to make sure that no sector is unexplored.

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You will have to use list building along with the other marketing tools which you are using. The lists will help you to reach the potential and existing customers directly and your emails will not be treated as spam as well. You can easily promote your new products and give exclusive offers to the people who have subscribed to your lists.

Do Not Spam

A good list can be created easily. The important thing is to make sure that you are not spamming your lists. If you will do that, you will never be able to get the required attention from the subscribers. Also, most of the subscribers will unsubscribe and you will not be able to use the lists to a good effect. So make sure that whatever the size of your list is, do not send them the emails which they have not agreed to receive. Also make sure that you are not bombarding them with the emails. Send them regular emails but there is a difference between bombarding someone with emails and sending an email once in a while.

Get Consent

You can get the consent of the subscribers to receive weekly emails, daily emails or monthly emails and can then set them in a list accordingly. You will know which daily list is and which one is weekly. You can then send the emails to the list with the frequency that they have agreed to. This will help you to maintain better emailing lists and you will build the lists at the same time.

Market Research

In order to build effective lists, you will have to research the market. Knowing what the visitors need is be a great way to get their email addresses. You can provide them the exact thing which they need and can get their emails addresses.

Provide Quality Information

Also remember that if your website is updated regularly and is a niche leader, then the people interested in your products, services and information will naturally subscribe to your lists. The best thing to do in order to get more subscribers is to improve the website content and to make it an authority on the subject. The look of the website also matters a lot. The professional looking websites get more subscriptions whereas personal websites get lesser subscriptions.

So the main thing is to provide relative and quality information on your website and to make the design of the website professional looking. Similarly updating the website regularly is also equally important. If you are keeping these aspects in mind, then there is no reason that you will not end up with amazingly god and effective lists.

This article has been written by Kelly who is a financial writer that writes on topics such as commodity trading in order to help people improve their investment skills.

Finding The Best Legitimate Paid Surveys

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Many people are looking for ways to make money from their couch with the us of their home computer or laptop.  With this latest crazy, many people are looking for paid surveys online.  These surveys promise to award points that are exchangeable for money and some of these surveys pay money directly.  Unfortunately, there are many survey programs and companies that are a scam.  Additionally, there are also surveys that require so much time for so little money.  Before your start your way into the online survey world, you will want to do your best to find legitimate paid surveys online.

To get started, you will want to first find some ground rules.  You should not attempt to work for any companies that make you pay an upfront fee.  Any company that does this is probably a scam.  You should not have to fork out your own money just to make a small amount of money.  Only use programs that are free.

You will need to search carefully to find the best legitimate paid surveys.  Try using search terms such as “legitimate” “survey panel” and “research group.” This will help to narrow out some of the scam sights.  There are many research companies that do pay individuals for their time and services.  It just takes a little extra time finding these types of companies.

Another idea is to search various work at home forums.  As you become a regular member on some of these forums, you will be able to task the opinion of other members.  Many of these sites have a list of legitimate work at home and home survey websites.  This will help you avoid the frustration of having to find out that a company is not worth your time.

Whatever you do, make sure that you do a search on each company before agreeing to do surveys.  If there are negative reviews, this is a big warning sign that should stop you from doing any further work.  You will find that there are many survey opportunities available if you just take the extra time and effort to research carefully.

Top 3 Project Management Diploma Course Options

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The goal of attending any type of project management diploma is to find your own career and provide you with the skills necessary to manage all types of projects. This article goes through the three main types of course options available to you, each of which can to suit different types of individuals.

A Projects Management Institute (PMI) diploma is best suited to individuals who want a broad management skill set. This diploma is internationally recognized so you can also travel with this type of certification. The skills learned apply to just about any type of industry, from software to hotel management, and any type of project, from creating a marketing research proposal to delivering a software solution. The only real disadvantage of this program is the fact that there may not be a training center close to where you are.

If PMI training centers are not available then often individuals will choose a university degree course. This provides a great way of interacting with fellow students over a longer period of time. You also have some additional subjects which may specialize in specific industries (e.g. technology). The only downside would be the possibility of the course not being as applicable to all different types of industries. Some colleges even run part-time/night courses so you can work the same time.

Lastly, online project management diploma courses are now widely available thanks to the Internet and faster broadband speeds. Students can study at their own pace watching webinars of college lecturers. You do however have to make sure to choose a program being provided by a reputable university (many of the larger colleges now provide online versions of their real-world courses). The big advantage with these programs is the lower cost involved and the opportunity to get project management certification from one of the bigger universities in the country.

What’s The Real Deal With Putting Your Business On Facebook?

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Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

Defining Your Market a Key for Business Success

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I’m a DUI lawyer, and though this post isn’t necessarily specifically geared to attorneys specifically, I’m going to use it as an example to prove my point, that defining your market is a very important factor for business success.

Defining your market is the process of figuring out exactly who your ideal client is. It seems like it’s pretty easy to do at first blush, but it really takes some drilling down, some time, and some effort, to get it right. And getting right is critical. If you define your market incorrectly there is a high probability that your business isn’t going to see the success that it could.

For example, let’s say you are a Seattle DUI lawyer who has just decided to go out on your own. At first glance, you may think to yourself, “my target market is easy – everyone who is charged with DUI.” Fine, then tell me how you are going to find those people. Where will they be looking for help? How will they contact you? If your target market is potentially everyone, then you’ve better have a pretty big budget.

The key to defining your target market is to think about who your ideal client is. Going further with this example, this is how I would drill it down. First, there are certain things every DUI lawyer in Seattle probably wants in a client, and first and foremost is the ability to pay. That means you are looking for someone that has a job. Congratulations, you have just narrowed the market significantly.

Second, I want someone that is relatively educated. I’m also looking for a bit of a younger crowd (because my office, my style, and my marketing is geared toward that market). I’ve now significantly limited my ideal client, but in doing so I can now focus on those people that are my actual client prospects.

Once you’ve determined the ideal market for your services you can begin to formulate your marketing plan around reaching those people. To wind up with just one example of how this works, with my market, I’ve been able to completely ignore yellow pages advertising – I know my ideal clients won’t be looking for my services there. And knowing that is a big key to business success.

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