Tag Archives: Marketing and Advertising

Advertise Your Business With Text Marketing Services

We all know that one of the best ways to market to new customers is by using coupons for various promotions. You have probably used these types of blind mailers before and saw a little extra business because of it, but a great new way to advertise to new people is available using the newest technologies with text marketing services. You have probably seen advertisements outside of businesses featuring a number to text in order to receive a coupon, and this is exactly what you need to be doing. Text marketing services are a great way to market your information to a new group of people.

Advantages Of Text Marketing Services

You might think that your current advertising and marketing platforms are doing just fine for your business. Maybe you are right, but there are certainly people that you could be reaching that your current methods might not affect. The reason for that is that your current methods are all dependent upon someone using a media at a given time. Commercials require people to watch television or listen to the radio. Newspaper and magazine ads require that people pick them up and read them. Good text marketing services can help people look at your ads at any time using their cell phones.

Let’s face it; almost everyone has a cell phone these days. And that cell phone means that you have a window into a potential customer’s life at any given time. All you need is for that person to opt in to your text message marketing system once, and you have their information as long as you want it. That means you can target promotions to specific customers based on their histories with your company. It also means that you are more likely to get their business since they opted in to your promotion on their own volition. A good text message marketing platform can make your business even better; don’t waste your time, find one today.

Hiring And Keeping A Strong Sales Force

Several leadership experts will tell you that there is a standard and cookie cutter way to be able to find top talent in the world of sales, marketing and advertising. While you may have spent a lot of time and effort in talent acquisition and being able to find the right people on your team, the bigger challenge really lies in making them stay through leadership and retention. It has been said over and over again in most leadership surveys that 80 percent of people leave a specific company not because of the process or the policies, but because of their manager or boss. You may be in a stage now that you have built a strong and successful team that have helped you grow and expand your business. The more important question to respond to is how will you keep the momentum and help you be consistent?

A lot of business and sales leaders have always relied on incentives and sales bonuses to help retain their sales staff. While this is a foolproof way to keep your team motivated and excited about selling, you should know that this is not the only method to really retain your leaders. As much as monetary incentives can be a plus, there will be certain points in time that your staff will not be fully encouraged by these types of motivational strategies. One of the first things that you should remember is that you should be able to implement initiatives that you know will really get them excited to do their work well. Focus group sessions and one on one discussions with your team will really help you understand what they want.

Focus group discussions and constant communication with your team works not only in the form of giving out prizes or incentives. It also helps you understand what they need to make them more successful in their field. They may have specific concerns about the tools and resources that you have provided them, and having this face time can not only help you develop a true partnership with your team. It also gives you the chance to solve any roadblocks in the long run!

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