Different spas offer different treatments usually designed to relax you, and a med spa is no different. But what should your med spa marketing look like and will it be different than that of a day spa?
Each of us probably has a different idea of what a med spa should offer them. You can try to decide what your marketing is going to target by having a look at your current clientele and determine what they find special about your med spa. Not sure? Why not do a questionnaire? Entice them to participate by offering something “free.” It can become a valuable tool for you.
Many times people don’t even know what to expect from a med spa so if they were looking for a spa day to relax they might not even look at a med spa assuming it was a totally different type of spa. If your med spa has medical doctors let their credentials be known, and let your potential clients know what it is they offer for services. You can also promote medical breakthroughs and medical treatments as part of your med spa marketing campaign.
Therefore part of your marketing campaign could be to educate and thus grown your clientele. The internet is a great place to do that. You can run your own website, and you can also post on many forums. It’s an affordable marketing strategy that can help grow your business. After all how is someone supposed to choose a med spa if they don’t know what benefits has to offer?
Other med spa marketing tools to consider are brochures, a column in your local newspaper, radio, magazines, television, or trade shows to name just a few. Of course, you always use print ads, but do make sure you message is clear, concise, and offers something that will make you stand out from the competition.
As a med spa you likely have a larger budget for your marketing campaign, so it’s important that you get value for that budget. You can easily spend the money and not get the results you should. The way to ensure this doesn’t happen is to create your marketing plan, implement it, track it, and analyze it. Then you can keep you med spa marketing that is working and get rid of what is not.
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