One of the most common things that email marketers do to encourage people to subscribe to their opt in lists is to offer something for free in exchange for signing up. For example, you might be offered a free ebook or whitepaper, or a free software download. This is a great technique for inducing opt-ins, but depending on your industry you may need to sweeten the pot a bit in order to get people signing up consistently.
One way you can do this is by offering a special giveaway to ‘one lucky mailing list subscriber.’ This can really gain you a lot of subscribers for only a small investment. If the purpose of your email marketing campaign is to sell a product or service, giving away your product or service to one lucky winner can be an extremely affordable way to not only build up your subscriber count, but also raise brand awareness. People like to spread the word about these types of contests, and people who enter are much more likely to eventually purchase your product if they don’t win. That’s because by committing to join your mailing list in exchange for a chance to win your product, they have affirmed to themselves that your product is something they would like to have.
Another reason why people consistently respond well to these types of contests is because statistical analysis does not really come naturally to people. When we hear that “one lucky winner” will receive a prize, we generally don’t start by calculating the odds that we will be that person. Instead, we typically think to ourselves, “What if it’s me?” And then we imagine what it would be like if we were to win. This is another reason why the mere act of signing up for a contest affirms our desire for the prize. You can use this to your advantage to build up a thriving email marketing list with high conversion rates.