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Small Business and Pallet Racking

Small Business and Pallet Racking

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Pallet racking is the framework that is set up within a warehousing facility for pallets to be set on. No matter what size of business someone has there is a need for this type of racking if material or products are delivered on pallets. Small businesses may only have a 60’x60′ warehouse plus a yard, but pallets may be four or five rows high within these areas.

Pallet racking mainly consists of upright columns and horizontal load baring beams. Then on top of the load beams are spaces for the pallets to sit. For protection most warehouses have wire meshing or wire decking on top of each shelf. Solid decking is also seen, but not as highly regarded as the wire mesh. Solid decking is superior in weight distribution across the surface of the shelf, but wire allows for water to reach various levels of the shelves if a fire occurred.

Depending on the weight of the items usually handled by a store or  are two kinds of small business pallet racking to choose from. The selective pallet racking is used for less dense materials. This style has clips instead of bolts to hold each beam into place. Tear drop shaped holes in the upright column allows for adjustment of the shelf heights for various sized objects.

The second kind is structural pallet racks. This style is designed to hold very heavy objects. The columns and load beams are bolted together. These shelves are not adjustable.

Most pallet racks are 42″ wide and the pallets are 48″. The thinking behind the narrower pallet rack is that the frame of the pallet will only rest on the beams instead of the decking. Columns are spaced a double width of a pallet, or 96″ apart. This allows for two to be lined up next to each other.

For a small animal supply business a fork lift, small warehouse, and open yard worked well for them. Objects such as hay mangers, horse stall mats, water troughs, dog kennels, and fencing were stored outside. Inside of the warehouse the horse feed, pet food, bird seed, wood pellets, shavings, and other perishable goods were stored. The yard was paved so that the small wheeled forklift could run inside or outside. The ends of the columns inside were protected with bumpers or guards. This kept the shelving from getting damaged in the case that the forklift or a customer bumped into them or ran over them. Pallet racking make it easy and efficient for the store to fill customer orders, keep track of what was on hand, and also to reach the high levels of the racks.

Small Businesses Reluctant to Go Mobile

Small Businesses Reluctant to Go Mobile

Image via Wikipedia

Although mobile marketing has long been deemed as the future, and even the present, of marketing, it seems like small businesses are not that eager to adapt mobile marketing strategies. This is in the midst of so many mobile marketing activities that have been tailored to work for small businesses. However, only a few have put these strategies to work according to the Small Business Success Index released by the Network Solutions and the University of Maryland.

This is not to say though that small businesses do not know about any of these mobile marketing strategies. Dissemination of information pertaining to these mobile marketing strategies have been effective and almost every entrepreneur knows about the existence of such strategies. In fact, 73 percent of small businesses know about utilizing text messages for marketing and 68 percent know about placing listings on location-based websites. But despite this, only a few small businesses have actually used these resources.

So what’s the deal? The January 2011 Index reveals that only 15 percent of proprietors of small businesses feel that the use of mobile marketing is “extremely” or “very valuable” to their business. At the same time, only 20 percent of the respondents feel that mobile marketing is “somewhat” valuable. Although this might be the opinions of small business owners, their opinions are contrary to what the recent statistics relating to the use and effectiveness of mobile marketing have revealed.

But for those small businesses which make use of mobile marketing strategies, the most utilized activity is posting listings on location-based websites. Almost 19 percent of respondents have reported of using the said activity. This is followed by the use of text messaging which is utilized by 9 percent of respondents while 7 percent have been making use of mobile websites.

Businesses who get hold of the recent findings of the 2011 Index should feel all the more encouraged to make use of mobile marketing strategies. This is because it more and more consumers have been subscribing to these activities. A small business’ entry in a mobile marketing avenue which is not yet filled with so many competing businesses will only give the said business a bold advantage. The convenience of having a mobile website which busy customers can access wherever and whenever coupled with the growing number of smart phone owners is enough reason for small businesses to invest in mobile marketing strategies as early as now.

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing

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