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Becoming A Restaurant Business Expert

Restaurant Business Expert photo

Photo by JoshMacDonald

When you’re in business you have to account for just about every factor that could influence your business. What this means is that before you make decisions that will affect your business or product sales, you really need to balance out all the pros and the cons. If you make one or more bad business decisions at the onset of your business development, you could be committing suicide as a business. What I mean by this is that 50% of all restaurants fail. To be a bit more specific, 50% of all brand-new restaurants fail. This is a startling statistic because this means that 50 out of 100 new restaurants don’t even last one year.

Because of this high fail rate, business owners that are attempting to promote a restaurant really have to be careful about what they say, advertised, and cell. With this being said, if you are looking into becoming a restaurant owner it would be a great idea for you to read up on some of the more in successful chain restaurants. If you pay close attention to how some of the more popular chain restaurants advertised and you will have a better shot at successfully running your own restaurant. With that being said, one of the more reputable chain restaurants out there is Applebee’s bar and grill. The reason that Applebee’s bar and grill did so well at the onset of their establishment is because they offered free Applebee’s coupons to their consumers.

By offering so many incentives to customers, Applebee’s was able to not only generate a bit of a buzz about their name, but they were able to generate more revenue then they would if they would not have offered any Applebee’s restaurant coupons.

There are many many different ways that you can go about building a successful business. Becoming a business expert is crucial in the early stages because like I said earlier, if you make it the wrong mistake too early in business. It could be detrimental. If you are the type of person that likes to pay very close attention to restaurant foods, drinks, costs, and just mingling with consumers in general, then you may be interested in owning your own restaurant as a business expert.

Tips for Marketing Your Restaurant Online

Every restaurant owner wants their business to be successful and searches for cost effective ways to promote their establishment. The Internet has proven to be both an affordable and valuable tool for marketing restaurants of all sizes across the nation. Are you using that tool in the most effective way possible?

Start with a Well Designed Website

Many customers may find you through an online search for restaurants near their current location. If you have a website that is both visually appealing and user-friendly, it makes your restaurant more desirable to consumers. On the other hand, a poorly designed website can be a turnoff to many. If customers have difficulty navigating through the menu, or can’t find pertinent information such as your phone number, hours, or directions to your restaurant, it’s easier for them to visit a different restaurant’s site than to try to decipher yours.

Many consumers checking out websites for potential restaurants also want to see comments from previous customers. Did you know that nearly 85% of American consumers say their purchasing decisions have been influenced by online reviews from other customers? An area for customer comments is a valuable addition to your website.

Use Your Website to Gather Info for an Email Marketing Campaign

Regularly staying in touch with your customers is a great way to keep your restaurant on their minds. Ask customers to include their email address when they post comments on your website. Encourage them to supply their email info so you can keep them informed of specials or send them coupons that will draw them back to your business. You can use autoresponders to follow up with the promised coupons. Frequent communication with your customers is an effective way to promote their loyalty and boost your business.

Use Your Website to Make Doing Business with You Easy

Today’s busy consumers are multi-taskers and always seeking ways to save time. When you provide a restaurant web design that allows customers to make reservations while they are sitting at the dentist office or place a carryout order during a conference call, they will take advantage of those timesaving services. Then they’ll tell their friends how convenient it was to do business with your restaurant.

Find out more about New Jersey restaurant web design and marketing your restaurant online. Your customers will eat it up.

What Is the Menu Covers Real Price?

Ordering bulk menu holders is just one way that you can reduce some of the costs of doing business in this tough industry. There are many ways that you can address your monthly expenses and adjust things as necessary and possible to maximize profits. Like with many aspects, some are more simple to address. You cannot always just go for the cheapest menu cover in town and hope that it will last you for ever. Usually, you will also need to order these items in volumes of at least a dozen or more for best pricing.

You can appreciate the cost savings that you’ll experience better if we discuss exactly what you’re looking at in terms of pricing. Many distributors will quote your prices near $15 USD per dozen. This translates into just over $1 USD each for those clear vinyl or plastic menu covers.

You’ve heard that saying that the ‘devil is in the details’. Well, consider that there is also a lot of heaven in those details, too. In order for your guests to be truly impressed, you’ll have to do more than just have good food and service. While these are the pillars or cornerstones to a great restaurant, they are just as importantly supported with details like the decor and an appetizing menu itself.

Knowing which areas of your restaurant are doing well and other aspects where you could improve will go a long way toward helping you achieve ever greater success and longevity. Since the menu cover is one item that each and every guest of yours will hold in their own hands, it is an important item to pay attention to. You can get away with a more functional menu if you own a family dining establishment. However, if you enter the fine dining world, you will find that you have to step up the quality. How the menu looks and feels is also important, if not more so, in shaping your guests’ impression of your food choices or selections.

  • Design Tips: Sample Layouts for Food Menus (brighthub.com)
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