5 Salon marketing ideas

Salon Marketing Idea 1: Market for target groups. Decide what target groups you want to market your idea for, Determine age group, racial demographic, and gender demographic. When addressing a certain age demographic, ensure you are using euphemisms that are common within that generation. Specifically, avoid using uncommon terms and un-relatable models. When attempting to appeal to a racial demographic, it is important to be very wary of use of stereotypes and offensive terminology. Always think in a politically correct sense, and appeal to certain cultural norms and styles so as not to offend any particular groups.

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