Tag Archives: Social Media

Network Marketing Opportunities through the Internet

The business of selling goods online has grown exponentially over the last few years and thanks to free search traffic many small companies and home based businesses are being discovered from customers from far and wide.  It is important to realize however that simply because you put up a website doesn’t necessarily mean its enough to entice your customers to come to your site, unless you have a truly remarkable business model or unique product.  Any businesses that has created a wonderful fully functioning website and spent hours tweaking the look and functionality, pouring blood sweat and tears into developing their products and services, knows that this alone is not going to be enough to bring you to the attention of your customers.

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Traditionally if you were advertising your business you would have to implement marketing strategies that would entice your customer to buy into your brand. Online however shoppers have become increasingly sophisticated in their shopping habits and the tables have turned to a certain degree and has become more about shoppers influencing how your business is run.

Any savvy business owner who wants to make their website a platform for selling products and services needs to listen to their customers and develop a creative perspective in order to reach them. Customer ratings and reviews, newsgroups, emails, social media sites and social tagging sites such as stumble upon all offer wonderful network marketing opportunities that will help to get your message across to your target audience and get their attention in a highly competitive market.  By creating an online presence where your potential customers hang out in communities and forums  and regularly keeping your potential customers engaged with blogs will help your customers to buy into your brand.

Encouraging these forms of communication whether that be tagging, sharing and commenting on your content, will really help your customers to  feel as thought they have an impact on your business, improving brand awareness and encouraging a far wider audience to become interested in your products and services, ultimately leading to sales conversions.

Running A Business From Home – Getting It Right

One of the best decisions a person can make is to run their business from home. More than a million people have made this choice. They have left their regular nine to five job and have become work at home moms and dads. Since the inventing of the internet, more job opportunities have opened up to people of all genres. Individuals have found a way to make money from the comfort of their own home. They are pursuing businesses such as freelance writing, blogging, website designing, and internet marketing.

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The possibilities are endless. Individuals love the idea of setting their own work hours, but what they really love most of all is freedom to work when they want to, and on the days they choose to work. This is important for many people. Especially when you consider that, most people have to wake up at least two hours early, just to get the kids ready for daycare. When you think about the number of people that have to be to work at 6am, this is not very feasible at all.

Working from home definitely opens up more doors. It allows running a business from home allows the individual to create as many businesses as they choose without ever having to leave home. They do not have to drive to work, and they certainly do not have to punch in on a time clock. There are so many great reasons why people choose to work from home and all of them are great.

The first thing most people do is to find a company that is hiring freelancers in their area of expertise. They work for that company and probably a few more, just to build up their revenues. Next they create or pay someone else to create a website that represents the line of work they are really pursuing. The internet has the best online business opportunity for anyone.

Top 6 Major Categories For Performance Evaluation Phrases

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Are you struggling to find the right performance evaluation phrases for annual review? You’re not alone! Many managers struggle to categorize and effectively appraise their direct reports. The key to getting it right is to use a couple of standard categories which can be applied to any industry sector or role.

The following phrases and categories form the basic structure for most appraisals (brief sample phrases are included for informative purposes):

  • Creativity in the workplace: She has always exhibited the ability to turnaround problems rapidly using novel solutions. She has improved the various work processes and operational procedures used by our team in the group.
  • Handling stress: He handles crisis situations in a mature and levelheaded way. He never loses his temper even when customers are highly agitated.
  • Being professional: She always has a respectful and professional attitude when dealing with customers and clients. She maintains and builds different working relationships both internally with colleagues and externally with clients who purchase our products.
  • Attendance/time management: He is always punctual for work. He is capable of managing his own time effectively to ensure the timely delivery of work and solutions. He encourages better time management techniques in those he is mentoring and working alongside.
  • Good communications: He is capable of open and respectful communications whether in e-mail communications, phone calls or face-to-face discussions. He encourages effective communication in the workplace of all direct reports and 360° feedback for all levels.
  • Being a leader/building teams: She commands the respect of all direct reports and proves to be an inspiration for their work ethic. She insists on collaborative involvement within the teams to solve problems. She always appreciates the contributions made by hard-working individuals.

The combination of performance evaluation phrases that you use will depend upon the role which the person is involved with. Some types of employment put more emphasis on specific categories and phrases which are crucial to the effective running and performance of these roles.

The Best Local Marketing Ideas

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As a website or business owner, you must understand the benefits of local marketing. These techniques are actions that your company takes to communicate to your customers locally. The key dimensions in this form of marketing include print, networking, social media and e-mail marketing.

Printed items are a great way to get the word out about your business to potential customers. Design attractive business cards and hand them out to anyone who may need your services and always have your business cards with you. Other forms of printed material ideas would be to publish and distribute the newsletter, purchase advertising space in your newspaper or submit articles to industry publications.

Networking is an excellent advertising tool where you can learn about one another’s products and services and can also generate leads for one another. Places that often hold events include trade shows, trade associations, Chamber of Commerce, clubs and other organizations.

Social media has become increasingly more popular. Social media ideas include participating in blogs, forums and wikis. The trick here is to use the signature line with the link to your website, but be sure you also participate in these communities because if people think you are just spamming, they won’t bother contacting you. You can also write articles with a resource box about you and your business and submit these articles to article submission sites.

E-mail commerce consists of building an e-mail list or advertising in e-mail newsletters. If you choose to build an e-mail list, be sure to have an area on your website where customers can sign up for your newsletter. Advertising and newsletters means that you are placing an ad about what you offer in someone else’s newsletter.

Whichever local idea or you choose to use, it should be done in a professional manner that showcases your business. You also don’t have to limit yourself to just one idea. You are free to choose several ideas or use all of them in your local marketing campaign. The sky is the limit when it comes to local ideas. You have the skills and resources all around you to build your business.

What’s The Real Deal With Putting Your Business On Facebook?

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Social media, as anyone reading this will know, is exploding as the new method of outreach to your customers, it’s a free way of getting your brand in front of potentially millions of eyes and people are spending a lot of time and money perfecting their presence on this free resource.

At first glance that only seems to make a limited amount of sense, why pay to use something that’s free? And once my customers like my brand and our products, so what?

You could be interacting with your fans as much as is humanly possible and only really making a few conversions. So what on Earth is the point of directing your customers to like you on Facebook rather than your home page when you produce advertising in traditional sales and marketing material? Why have your customers go somewhere else instead of your shop?

It appears that 93% of businesses have a Facebook account and there are more Facebook users than could comfortably be contained in a single continent if you put them all together. You can’t get that kind of global reach using traditional marketing models unless you have billions of dollars to spare and a name like Coke or Kodak, or, indeed, Facebook.

What could you do to your website in order to accurately collect your customers buying habits, their likes and dislikes, their age, sex and location, their relationship status as well as all the other information that’s right there in front of you when your customer becomes your friend or fan on Facebook? They’ve spent millions of dollars doing it so you don’t have to.

Of course you don’t have to collect this data from your customers, service users and business partners, you could buy the information from a third party market research organisation, it’s far from perfect, rarely accurate and very expensive. It also has privacy issues which can invalidate much of the data you’ve acquired meaning that you have little that’s useable in targeting your audience. With Facebook your first party contacts give that information up for free every time they click a like or become a fan.

It’s as simple as anything to add a Facebook ‘like’ button to your page, in fact, webmonkey described it as being “Damn easy” as it only involves copying and pasting two lines of code. It’s an easy in and it doesn’t take a great deal of know how. The next step is interfacing with Facebook so that people can log into your website using their Facebook API. That’s a little more difficult but in doing so you can collect vast amounts of data as described above and that’s some pretty tasty CRM right there. Not only do you get all that information you get to see who the friends of your visitor are, a little data on them depending on their privacy setting and they’re all informed when your primary visitor likes and friends you. If each Facebook user has an average of 150-200 friends your brand is shown them when one person likes you. Now Facebook isn’t just an outreach tool for your company any longer, it’s a consumer research tool offering data collection and consumer demographics from first parties that could barely be dreamed of 5 years ago.

And that’s why, if you still had any doubts, why you should be improving your social media activities and doing it right now.

 

 

Dan Cash is planning his spa holidays this year. The choice is some Bali spa holidays or Caribbean. OR maybe stay at home and eat icecreams. So many decisions..

How to Generate Free Sales Leads – 5 Great Ideas You can Implement Today

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There are many methods to generate sales leads and the best thing about it is, it’s free! Well, many people might think that these “free” methods are less effective than those one that are paid. Surprisingly, free methods are quite better. With the right knowledge paired up with the right technique, you can start doing activities to generate sales leads successfully without spending money on it. Just let me clear one thing though. It doesn’t mean that what work for other websites will also work for you on the same basis. This post will serve as an eye opener and get your head moving in the right direction. Try implementing the ways that has worked before doing any experiment on other methods.

Top 5 ways to Generate Sales Leads For Free

  • Article Marketing. This is probably the most popular way in generating sales leads online. The reason why this method is popular because it is free and it simply works. First thing first, know your topic before you write. Do some research and used the right keywords. Write a good content and make sure your article is informative.
  • Blogging.

    Posting good content and creating a conversation online is an excellent yet free way to generate sales leads. Blogs are usually given more weight than a static web page by google and other search engine. One way to capture great leads for your blogs is to offer free training, ebook and video series that can give your readers information about your blog content.

  • Social Media.

    It is no surprise that social media sites such as Facebook and Twitter have been growing its population to huge numbers every day. This is probably the best place to listen and interact with your targeted market. Just imagine the numbers of people who gets online with these social media sites every now and then.

  • Streaming Video Syndication

    . Let’s face it, videos are a lot more easy and interesting to watch than read a written text. Videos can also be shared on social network sites and easily embedded on your website. After your leads watch your videos, you are now actually connecting yourself with them and thus you are building reputation for you and your site.

  • Social Bookmarking.

    This is the easy way for users to store or bookmark their favorite websites for easy reference online. If your content makes it to the first page of any social bookmarking sites such as digg.com, mr.wong.com or delicious.com, you will certain you can get load of visitors in an hour or so.

Conclusion

The backbone of any online business is lead generation because it determines the amount of exposure that its products receive. Certainly, there are a lot of ways to do the generation of sales leads and it’s much difficult to choose which methods are worth trying. But for me? The best things are still free! So before trying those paid ones, try this free one first!

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