What Is Search Engine Optimization (SEO)?
Search engine optimization is an effective marketing strategy that helps search engines find and rank your site higher than your competitions’. Search engine optimization allows customers to quickly find the services or products that they are looking for, thereby increasing your business’s sales and ROI.
Search engine optimization usually takes into account what people are searching for online, which search engines are preferred, and which keywords your competitors are using to attract business. An SEO specialist can then utilize this information to ensure that your company’s website is viewed often and is efficiently attracting your target audience.
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